If you’re an advanced Google Analytics and Google Tag Manager user, you might be familiar with the Measurement Protocol and how it works. But are you using it to it’s fullest potential? Introducing customTask, one of the most powerful ways to customize and control your Google Analytics implementation. In this talk you’ll learn the basics of how customTask works, along with implementation ideas and tips to get you started. Presented at BrightonSEO, April 2019

2. How does Google Analytics
actually work?

5. https://www.simoahava.com/analytics/customtask-the-guide/

6. customTask runs before
everything else

7. Example:
Running Google Analytics Locally

8. I was not told there
would be coding!

9. Getting customTask into GTM:

10. You can only set customTask
once per tracker/hit/tag.

11. https://www.simoahava.com/tools/customtask-builder/

12. Send your visitor’s client ID
to Google Analytics as a
Custom Dimension

14. Make your own demo
Google Analytics account
with real/fake data.

16. Prevent duplicate
ecommerce transactions

18. Automatically reduce Google
Analytics payload length

19. GA has a limit of 8192 bytes.
Go over that? The hit is gone.

20. Remove Personally
Identifiable Data from all
Google Analytics hits

22. Send the same Google Analytics
hits to more than one property

23. Why do this?
1. Client or another vendor likes fiddling with GA
2. Separate GA for testing property-level
modifications
3. You ran out of custom dimensions and metrics

24. One last customTask idea!

25. https://www.themarketingtechnologist.co/using-
google-analytics-customtask-to-play-super-mario/

26. Thank You!
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Dana DiTomaso
@danaditomaso