How To Make Your Marketing Match Your Reality (#mozcon 2015)

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Too often, the tone and promises of marketing don't match those of the business itself. Dana will help you bring your brand identity together, both in-store and online.

Marketing Business

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It’s more than marketing.

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Humans like consistency.

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Good marketing feels right.

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Let’s get started.

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Start with your core values.

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Imagine your company
as a person.

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Step 1:
Why did it fail before?

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Now:
Get the C-level on board.

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Step 3:
Define voice & tone.

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Keep it simple.

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Go beyond a document.

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Always be coaching.

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Drive forward with purpose.

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12. #mozcon @danaditomaso#mozcon @danaditomaso Good marketing feels right.

13. #mozcon @danaditomaso This is why we need brand strategy.

14. #mozcon @danaditomaso And why digital marketers should lead brand strategy.

15. #mozcon @danaditomaso#mozcon @danaditomaso Brand strategy is the future of marketing.

16. #mozcon @danaditomaso#mozcon @danaditomaso Let’s get started.

17. #mozcon @danaditomaso

18. #mozcon @danaditomaso We're leading the protein revolution with a new and innovative range of 100% pure, GMO free supplements to help you become healthier, leaner, fitter and stronger.

19. #mozcon @danaditomaso Our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realize their full potential.

20. #mozcon @danaditomaso become healthier, leaner, fitter and stronger helping them raise their self-esteem and realize their full potential

21. #mozcon @danaditomaso Start with your core values.

22. #mozcon @danaditomaso#mozcon @danaditomaso Imagine your company as a person.

23. #mozcon @danaditomaso

24. #mozcon @danaditomaso#mozcon @danaditomaso Build the brand strategy.

25. #mozcon @danaditomaso Step 1: Why did it fail before?

26. #mozcon @danaditomaso Now: Get the C-level on board.

27. #mozcon @danaditomaso Step 2: The brand is / is not

28. #mozcon @danaditomaso Currently the brand is: romantic and airy. In the near future, the brand may be: elegant and elite. The brand is not: cheap or tacky.

29. #mozcon @danaditomaso Step 3: Define voice & tone.

30. #mozcon @danaditomaso#mozcon @danaditomaso Brand strategy > voice.

31. #mozcon @danaditomaso

32. #mozcon @danaditomaso Now: Get HR on board.

33. #mozcon @danaditomaso#mozcon @danaditomaso Keep it simple.

34. #mozcon @danaditomaso Ich liebe es!

35. #mozcon @danaditomaso Now: Get international on board.

36. #mozcon @danaditomaso#mozcon @danaditomaso How to sell it?

37. #mozcon @danaditomaso#mozcon @danaditomaso Show the dream.

38. #mozcon @danaditomaso

39. #mozcon @danaditomaso

40. #mozcon @danaditomaso