3. Design is not just what it looks
like and feels like.
Design is how it works.
4. User experience (UX) is the sum of a
series of interactions a user has with a
product, service, or organization.
5. what & how of UXD
useful usable
understanding
people’s needs, based in social &
wants, behavior, cultural context
constraints
“wow” pleasi
factor ng
optimized for most
frequent tasks
reliabl evoke emotions simplicity effecti
e ve
exploring opportunity
prototyping
based on people’s
past experiences
stories human touch functio
information &
timely feedback nal
innovat intuitiv
ive e multiple iterations
efficie
nt
forgiving for errors
6. Generally, those who are
outside the discipline of design
assume that what designers do
is decoration.
Good Design is problem solving
7. What we see as
Design
10% Surface
Visual Design
8. 10% Surface
Visual Design
Skeleton
Interface Design
Navigation Design
Information Design
Structure
90% Interaction Design
Information Architecture
Scope
Functional Specs
Content Requirement
Strategy
User Needs
Site Objectives
20. Requirements Development Deployment
Phase Phase Phase
Time cost
Design Per Change
Alternatives
8h 32 h
per change per change
21. Requirements Deployment
Phase Phase
20 Changes
*
35$ per changes
* *
8 h per change 32 h per change
5,600$ 22,400$
**All the number used in this calculation is the assumption
