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Related Marketing Communications ,[object Object],[object Object],[object Object]
Remember this chart? IMC Tool: Objective: Strategies: Sales Force Action Close the sale/ develop and maintain relationship Sales Promo Desire Incentives to try Loyalty building Public Relations Conviction Credibility building/ Word-of-mouth Direct Mktg Comprehension Personalized product info/one-to-one mktg Advertising Awareness Teaser/Image Campaigns
Take the last column (Strategies), and Implement ,[object Object],[object Object],[object Object]
Sales Promotion Strategies and Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Need some more ideas? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trade Promotions – Push ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Promotions – Pull ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TRENDS -SALES PROMOTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
TRENDS cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations ,[object Object],[object Object],[object Object],[object Object]
ole cont’d ,[object Object],[object Object],[object Object]
PR’s role in IMC cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Activities, cont’d: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Direct/interactiveMarketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of DM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of DM cont’d ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t forget Sponsorship! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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imctools

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  • 2. Remember this chart? IMC Tool: Objective: Strategies: Sales Force Action Close the sale/ develop and maintain relationship Sales Promo Desire Incentives to try Loyalty building Public Relations Conviction Credibility building/ Word-of-mouth Direct Mktg Comprehension Personalized product info/one-to-one mktg Advertising Awareness Teaser/Image Campaigns
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