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Jim Jansen
Jim Jansen

lesson_02 Marketing, Search Engines, and Sponsored Search

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Google Online Marketing Challenge Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]
Get to Know Your Teammates! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Team and Team Leader ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
The Sponsored Search Process This Google version of this process, service, and technology (i.e., platform) is AdWords. It is a Provider (a.k.a., advertiser) focused platform.
 
keywords control bids ads metrics
Getting Our Hands Dirty on the AdWords Platform! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! (reminder - do your daily log entry) Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]

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lesson_02 Marketing, Search Engines, and Sponsored Search

  • 1. Google Online Marketing Challenge Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]
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  • 5. The Sponsored Search Process This Google version of this process, service, and technology (i.e., platform) is AdWords. It is a Provider (a.k.a., advertiser) focused platform.
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  • 7. keywords control bids ads metrics
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  • 9. Thank you! (reminder - do your daily log entry) Jim Jansen College of Information Sciences and Technology The Pennsylvania State University [email_address]