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faculty.ist.psu.edu/jjansen/
À propos
Associate Professor, Penn State. Research area: web analytics
Mots-clés
google online marketing challenge
gomcha
networked consumer
web analytics
search logs
audience segmentation
customer segmentation
user segmentation
audience personas
user personas
customer personas
data driven personas
online analytics
persona analytics
direct marketing
dmawef
online shopping
tla
log analysis
social media
online commerce
consumer
hotel problem
behaviorism
attention economy
trace data
unobstrusive methods
twitter
word of mouth
branding
ewom
query reformulation
profiling using log data
user profiling
transaction logs
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