In this presentation, David Jenyns walks you through to understand how search engines works. He also teaches how to target the right keywords for your business' online marketing strategy.
Want to know more about search engines and SEO? Visit http://www.melbourneseoservices.com/seo-products/seo-training-course-dvds
4. OUR BUSINESS FLOW
• Understanding products / services
• Research target market / competition / keywords
• Build a website
• Install Google Analytics & WebmasterTools
• On page optimisation / conversion / enquiry form
• Google Places
• Google Adwords
• Quick cash: promo / customer reactivation
5. OUR BUSINESS FLOW - CONTINUED
• Off Page SEO
• Video marketing
• White paper, build database & auto-responders
• Web 2.0:Twitter / Facebook / Foursquare
• Press release
• Regular blogging: top questions / interview
experts / Google alerts
• Build info product
6. HOW SEARCH ENGINES WORK
• Based the way research reports work
• Google's goal is to provide the best user experience
• Places,Adwords, Organic are different but
it's all about the keywords
7. UNDERSTANDING KEYWORDTARGETS
• Browsing phrase vs buying phrase
• Camera vs. Sony Handicam HDR-SR11
• Dentist vs. SouthYarra Dentists
• Inside the mind of your searcher
8. BUILDINGYOUR KEYWORDS
• How is local business different? traffic + conversions
• Identify top services / products
• Use Google free keyword tool / Market Samurai
• Target best keywords and add area modifiers
• e.g. Printing Services Melbourne
10. THE PERFECT DOMAIN NAME
• Brand domain vs. keyword domain
• 2-3 words long
• Avoid hyphens
• .com.au or maybe .net.au, .org.au
• e.g. www.melbourneSEOservices.com
11. BUILDING A STRONG STRUCTURE
• Home, Services Clients,About, Contact, Blog
• Perhaps individual pages for services
• No website? Use Wordpress
• e.g www.thedentists.com.au