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How Does Google AdWords Work?

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David Jenyns
David Jenyns

In this presentation, David Jenyns teaches about Google AdWords and when it is applicable to your business. He explains on how this works and how to use it for your business' online marketing. Want to learn more about internet marketing for your website? Visit http://www.melbourneseoservices.com/seo-report/

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TARGET ADVERTISING Only Pay When It Works.
GOOGLE ADWORDS • Pay Per Click Advertising • vsTraditional Pay PerViewer
WHY ADWORDS ? • Target people who are ACTIVELY looking for your products • Only pay when someone RESPONDS to your advertisement • You pick the search phrases • Measurable = Manageable.
HOW ADWORDS WORKS ? • Auction System • PriceYou Pay = • maximum bid x quality score Relevance Landing Page ClickThru Rate
SETTING UP AN ADWORDS ACCOUNT • www.Google.com/Adwords ! • searchmarketing.yahoo.com
ADWORDS MANAGEMENT • Landing Page Quality • If you rank well naturally (SEO), you’ll have a good LPQS • Relevance • Split testing adverts will increase CTR • ClickThru Rate • All things being equal ↑CTR = ↓CPC
WHAT WOULD GOOGLE DO ? • What’s Google’s Objective? • To serve the most relevant ads possible, to ensure the user has the best experience. • How DoesThis Situation RelateToThat? • Are you helping them achieve their goal ? • If you were Google, what would you do ? • Would they penalise this; or would they applaud + reward this?

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How Does Google AdWords Work?

  • 2. GOOGLE ADWORDS • Pay Per Click Advertising • vsTraditional Pay PerViewer
  • 3. WHY ADWORDS ? • Target people who are ACTIVELY looking for your products • Only pay when someone RESPONDS to your advertisement • You pick the search phrases • Measurable = Manageable.
  • 4. HOW ADWORDS WORKS ? • Auction System • PriceYou Pay = • maximum bid x quality score Relevance Landing Page ClickThru Rate
  • 5. SETTING UP AN ADWORDS ACCOUNT • www.Google.com/Adwords ! • searchmarketing.yahoo.com
  • 6. ADWORDS MANAGEMENT • Landing Page Quality • If you rank well naturally (SEO), you’ll have a good LPQS • Relevance • Split testing adverts will increase CTR • ClickThru Rate • All things being equal ↑CTR = ↓CPC
  • 7. WHAT WOULD GOOGLE DO ? • What’s Google’s Objective? • To serve the most relevant ads possible, to ensure the user has the best experience. • How DoesThis Situation RelateToThat? • Are you helping them achieve their goal ? • If you were Google, what would you do ? • Would they penalise this; or would they applaud + reward this?