In this presentation, David Jenyns walks you through his Off Page SEO strategies. He teaches you on how to send links on pages that you want to rank, which in turn rewarded by Google with ranking and traffic. Since search engines results work like a big popularity contest, these strategies will help you to be in a position of authority. To know more about Off Page SEO Strategies, you can visit http://www.melbourneseoservices.com/seo-products/seo-training-course-dvds/

1. OFF PAGE SEO
The 80% of search.

2. UNDERSTANDING GOOGLE
• It’s not magic... it’s a machine
• Research reports

3. BUT HOW DOES IT WORK?
• Index software takes whatever the spider can throw at it
• Query software serves up the results

4. GOOGLE METAPHOR...
• One big popularity content

5. I’M POPULAR BUT...
• More links = higher popularity
• Link popularity (quantity) + link reputation (quality)
• What is anchor text?
• Google bombing
• Melbourne SEO Services... whoops

6. WHAT IT TAKES TO WIN
• More anchor text links than your competition
• Big sites win with internal linking (www.planet13.com.au)
• Replicate what happens in nature
• Link variation - homepage vs. internal pages
• Not all links are created equal
• Balance ease of getting vs. worth

7. LINK BUILDING METHODS
• Natural - link bait (articles/videos), guest blogging, comments
• Manufactured - feeder sites, blog networks
• Paid - overt vs covert
• Link exchange - direct, 3 way or more
• Black hat - spamming, hacking
• (www.systemtradingblog.com)

8. DIE HARD QUESTIONS
• Do links need to be from on topic/relevant sites?
• Can you get in trouble with certain links? internal vs. external
• Can you build links too quickly?
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9. 80/20 RULE
• Replicate what happens in nature
• Send links to pages you want to rank
• Outrun your competition
• Yahoo site explorer