All the cool kids have Growth Hacking teams but enterprise Apps can't afford or access the smarts that funded startups like Uber and AirBnB have. So this talks covers 6 Easy Organic Tactics that you can do. Underpinning this is a solution to Deeplinked onboarding - a huge problem that has been a handbrake on "activation" of new mobile users.
2. Source:VentureBeat
Mobile Organic is largely untapped
Referrals deliver:
18% higher retention
16% profit uplift
GenX/GenY 35%
Source: HBR
Family/Friends recommendations
remain top influencer at 84%
Source: Nielsen
3. Problem:App User Acquisition keeps getting tougher
Costs continue to increase.
Huge games and “unicorns”
beat out all other App
marketers
What if your competitor achieves
organic viral marketing and you
don’t?
CPI, CPC, CPM
App Discovery is getting tougher
ASO tricks and hygiene are well-
known and product-tized.
4. Problem:App On-Boarding in Broken
UserA sends non-
UserB a great recipe
from inside YOUR
App
UserB gets a Weblink
and lands at website or
nothing
UserB FINALLY Installs
YOUR App
but can’t find recipe
UserB NEVER comes
back to your App
5. DEEP-LINKS DON’T WORK AT INSTALL TIME
VentureBeat says:
“Imagine a web without URLs.
That’s what the Mobile App
world looks like now”
THIS PROBLEM IS NOW SOLVED
6. Personalize on-boarding with Deeplinking
fb://profile
Web App
Yelp biz
http://www.yelp.com/biz/the-sentinel-san-
francisco
yelp:///biz/the-sentinel-san-francisco
Yelp search
http://www.yelp.com/search?
find_desc=bars&find_loc=SF
yelp:///search?terms=bars&location=sf
7. What if your competitor hockeysticks?
“Viral Growth
always beats
Paid Growth”
14. Problem:App User Retention is broken
Average app loses 80% of users after 1st day.
Make FTUE (first time user experience)
super important
(Source: segment.io)
16. 6 Easy Organic Tactics you should be doing
Deeplink personalized onboarding based
on referral/source
Prompt for Registration if Engaged
17.
18. 6 Easy Organic Tactics you should be doing
“Member Get Member” Referral Rewards
Deeplink personalized onboarding
Prompt for Registration if Engaged
20. 6 Easy Organic Tactics you should be doing
“Member Get Member” Referral Rewards
Deeplink personalized onboarding
Prompt for Registration if Engaged
21. 6 Easy Organic Tactics you should be doing
“Member Get Member” Referral Rewards
Deeplink personalized onboarding
Run Re-Engagement Campaigns for Zombies
Prompt for Registration if Engaged
23. 6 Easy Organic Tactics you should be doing
“Member Get Member” Referral Rewards
Deeplink personalized onboarding
Run Re-Engagement Campaigns for Zombies
Prompt for Registration if Engaged
“Release Often” with ASO Hygiene
Ask for Rating/Feedback Campaigns
24. Rating Flow
Trigger on
“Happy
Event”
Would you
like to give us
5 stars?
Send them to
Appstore
1-Click
Survey +
Text Option
Iterate
Products/
Responde.g
Finish a level in a game
15 minutes after purchase
Completed a task of core utility
25. Slightly more challenging organic activities
Intersect CRM/Loyalty/Backend Data with Mobile Behaviour
Geofence Reminders/Incentives/Offers
Beacons intersected with CRM (not spamming)
Cart Abandonment with Geofence Reminder
Deployment Cost/Complexity
26. Push
Triggers
Target
Segment
Landing
Segment
Uplift
Thanks for
installing - register
NOW to get more
benefits….
Installers +1 hour Registered Users
“Surprise and
Delight” Geofence
Offer.
Tyre Kickers in
Geofence
Purchasers
Alex & Ani Beacon
Nearby Shoppers
with App
“We’ve not seen
you lately - here’s
some news you
missed”
Zombies Tyre Kickers
3.3x Lift
App Users
50%
Increase
“Month on
Month” Sales
Store footfall
and shopping
frequency
20% higher
basket size
MAU (Monthly
Active Users)
Registration
12%
registered
Performance of Triggered Segmented Push
75%Views 30% footfall
15%
purchased