Presentation on social media fundraising I gave to the staff at the Leukemia & Lymphoma Society in San Jose, California.

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Social Media Fundraising
By Randy Ksar, Landon Consulting
408-409-9033
djksar.wordpress.com

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What is Social Media?
The art of sharing content among
your trusted relationships

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Why Bother
 What can I write about?
 How much time do I need to spend?
 What is the ROI?

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What I can write about?
Allow your social networks to experience Team In
Training along with you in a visual way via photos
and video
First workout Honoree Half-way Fundraiser Last
Breakfast & Thank You Event Training
Kickoff Finish Line

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How much time do I need to spend?
 Figure out your strategy first
 Determine the theme/topics
 Develop a calendar to post content
 Find methods to easily post within your schedule (e.g.
smartphone)
 15-30 minutes per week minimum

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What is the ROI?
 It depends on the value of your social relationships
 Social is just one channel: email, letters, events & social
 Test, analyze, edit and test
 Keep on extending your social reach

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Demo Time