Principles of Design based on BEVRUMP.

1. The Principles of Art
• Balance
• Emphasis
• Variety
• Rhythm
• Unity
• Movement
• Proportion
Helen Frankenthaler.

2. Georgia O’Keeffe
Balance
Balance is a principle of art concerned with equalizing visual forces, or elements,
in a work of art. Three types of balance are: Formal (Symmetrical), Informal
(asymetrical), and Radial.

3. Mark Rothko

4. Frida Kahlo

5. Diego Rivera

6. Rose Window at Notre Dame

7. Andrew Wyeth
Emphasis
Emphasis makes one part of a work dominant over the other parts.

8. FrancescoGoya

9. Commemorative Bronze,
Kingdom of Benin

10. Hokusai

11. Kurt Schwitters
Variety
Variety is concerned with difference or contrast.

12. Joseph Cornell

13. James Rosenquist

14. Robert Rauschenberg

15. Henri Matisse
Rhythm
Rhythm indicates movement by the repetition of elements or objects. Five types of
rhythm: random, regular, alternating, flowing, and progressive.

16. Andy Goldsworthy

17. Cy Twombly

18. Jasper Johns

19. Jacob Lawrence
Unity
Unity is the feeling that everything in the work of art works together and looks like it
fits.

20. Egyptian Hieroglyphics

21. Janet Fish

22. Louise Nevelson

23. George Bellows
Movement
Directional Movement is used to create the look and feeling of action and to
guide the viewer’s eye throughout a work of art.

24. Edvard Munch

25. Alexander Calder

26. Vincent Van Gogh

27. Tom Otterness
Proportion
Proportion is concerned with the size relationships of one part to another.

28. Claes Oldenburg

29. Fernando Botero

30. Amedeo Modigliani

31. You guess…

32. Formal Balance

33. Proportion or Formal Balance if viewed from the front

34. Emphasis or Movement

35. Rhythm, Pattern, or Emphasis

36. Unity and Movement

37. Emphasis

38. Rhythm or Movement

39. Emphasis or Proportion

40. Unity or Rhythm

41. Proportion or Unity

42. Visual Movement or
Unity