1. HEFC Business StudiesHEFC Business Studies
SWOT AnalysisSWOT Analysis

2. HEFC Business StudiesHEFC Business Studies
What is SWOT…..
Stands for strengths, weaknesses, opportunities and threats
SWOT YOU……..
You are required to carry out a SWOT analysis of yourself
You need to explain what are your……
Strengths
Weaknesses
Opportunities
Threats

3. HEFC Business StudiesHEFC Business Studies
SWOT
A method for analysing a business, and its environment
Often used in strategic planning
Looks at……
Internal strengths
Internal weaknesses
Opportunities in the external environment
Threats in the external environment

4. HEFC Business StudiesHEFC Business Studies
SWOT Analysis aims to discover…
What the business does better than the competition
What competitors do better
Whether it is making the most of the opportunities
available
How a business should respond to changes in its
external environment

5. HEFC Business StudiesHEFC Business Studies
SWOT Grid
STRENGTHS
(internal)
WEAKNESSES
(internal)
OPPORTUNITIES
(external)
THREATS
(external)

6. HEFC Business StudiesHEFC Business Studies
Issues that could
affect the Businesses
You are required to produce a thought shower
which summaries all the current key issues
Once you have done this you need to decided what
issues would be an opportunity or a threat to
businesses and what type.

7. HEFC Business StudiesHEFC Business Studies
S…..
For example: A strength could be:
Your specialist marketing expertise.
A new, innovative product or service.
Location of your business.
Quality processes and procedures.
Any other aspect of your business that
adds value to your product or service.

8. HEFC Business StudiesHEFC Business Studies
W…..
A weakness could be:
Lack of marketing expertise.
Undifferentiated products or services (i.e. in relation to
your competitors).
Location of your business.
Poor quality goods or services.
Damaged reputation.

9. HEFC Business StudiesHEFC Business Studies
O…….
. An opportunity could be:
A developing market such as the Internet.
Mergers, joint ventures or strategic alliances.
Moving into new market segments that offer improved
profits.
A new international market.
A market vacated by an ineffective competitor.

10. HEFC Business StudiesHEFC Business Studies
T…..
. A threat could be:
A new competitor in your home market.
Price wars with competitors.
A competitor has a new, innovative product or service.
Competitors have superior access to channels of
distribution.
Taxation is introduced on your product or service.