Power of CRM
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Power of CRM
- 1. The Power of Customer Relationship Management: So Your Business Can Grow Doug Skinner honestintentions.com
- 3. What I’ll Cover Today • Benefits of Following Up • Lead Generation • Organizing Leads with a CRM System • Why You Need a CRM System • Using Email Marketing Systems to Keep in Touch • CRM Systems – the Barely Good to the Excellent • Integrating CRM Systems for Greater Reach honestintentions.com
- 4. Quote “You don’t close a sale, you open a relationship if you want to build a long- term, successful enterprise.” – Patricia Fripp honestintentions.com
- 5. Benefits of Following Up Source: watcharakun / FreeDigitalPhotos.net honestintentions.com
- 6. Quote “Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it” – Joe Chernov, VP of Content, HubSpot honestintentions.com
- 7. Stage 2: Qualify or Convert Stage 3: Customer honestintentions.com Relationships are built on trust. Trust drives revenue. Content builds relationships. Stage 1: Capture Leads Sales Professionals Agree in Three Stages
- 8. Sales Mountain honestintentions.com 1. Lead Generation 2. Appointment Setting 3. Trust and Rapport 4. Identify Customer Needs 5. Share the Benefits 6. Close – State Offer 7. Objection Handling 8. Follow Up 9. Referrals 2 1 3 4 5 6 7 8 9 Source: Eric Lofholm International
- 9. Generate multiple streams of leads? Do You Have a Strategy to: honestintentions.com
- 10. Key Learning Point “I need multiple lead generation systems.” honestintentions.com
- 11. What is CRM? honestintentions.com Source: ddpavumba /FreeDigitalphotos.net
- 12. CRM Basic Terminology • Cloud based • User/License • Logging into CRM • Administrator – having privileges on an account • Module • Field • Lead • Contact • Account • Potential honestintentions.com Source: ddpavumba / FreeDigitalPhotos.net
- 13. Why Do You Need a CRM System? honestintentions.com Track Relationships Sources: cooldesign /FreeDigitalPhotos.net jscreationzs / FreeDigitalPhotos.net sippakorn / FreeDigitalPhotos.net Follow Up Measure Sales
- 14. Bus Cards and Rubber Bands Spreadsheets, Outlook Contacts Email Campaigns, Contact Manager CRM Sales/Marketing Automation CRM SystemsCRM SystemsCRM SystemsCRM Systems –––– the Barely Good to the Excellentthe Barely Good to the Excellentthe Barely Good to the Excellentthe Barely Good to the Excellent honestintentions.com
- 15. Egg StageEgg StageEgg StageEgg Stage honestintentions.com
- 16. Larva StageLarva StageLarva StageLarva Stage honestintentions.com
- 18. Options for Email Marketing honestintentions.com Source: http://www.g2crowd.com/
- 19. Email Marketing Comparison # of Subscribers Monthly Cost Notes Express Pigeon 500 Free $8.99 1,000 emails/mo. Unlimited emails MailChimp 2,000 Free 12,000 emails/mo. Aweber 500 $19 1st month $1.00 ConstantContact 500 $15 Store 5 images, or $5/mo. more VerticalResponse 1,000 Free 4,000 emails/mo. Zoho Campaigns 2,000 Free 12,000 emails/mo. iContact 500 $14 Traffic Wave Unlimited $17.95 honestintentions.com
- 20. Consistently offer valuable content? Do You Have a Strategy to: honestintentions.com
- 21. Key Learning Point “I need an email marketing system so I can offer valuable content.” honestintentions.com
- 22. Quote “Content is king, but marketing is queen, and runs the household.” – Gary Vaynerchuk, Social Media Brand Expert honestintentions.com
- 23. Chrysalis StageChrysalis StageChrysalis StageChrysalis Stage honestintentions.com
- 24. Source: http://www.g2crowd.com/ Options for CRM Satisfaction Scalability honestintentions.com
- 25. CRM Comparison # of Contacts Monthly Cost Notes Nimble 3,000 Free 1 user, 5 deals Zoho CRM 5,000 Free 3 users Salesforce Unlimited $5/user 5 users, no lead module MS Dynamics No data $15/user Storage may be extra Act! No data $269 one-time 1 user Goldmine No data $1,695 1st year, $430 renewal 3 users Sugar 15gb storage $35/user honestintentions.com
- 26. Manage customer relationships? Do You Have a Strategy to: honestintentions.com
- 27. Key Learning Point “I need a customer relationship management system.” honestintentions.com
- 29. Why Zoho in Particular? honestintentions.com
- 31. Promote on Social Media honestintentions.com
- 32. Share content on social media? Do You Have a Strategy to: honestintentions.com
- 33. Key Learning Point “I need to share content on social media.” honestintentions.com
- 35. Are You Getting Excited? honestintentions.com
- 36. Are You Facing These Challenges? honestintentions.com
- 37. Ever Felt Like This? honestintentions.com Source: stockimages / FreeDigitalPhotos.net
- 38. We Have Good News . . . honestintentions.com Source: stockimages / FreeDigitalPhotos.net
- 39. Doug’s Special Offer: Email doug@honestintentions.com Subject line: “30 Minute Free Consult” honestintentions.com
- 42. Setting Up Smartphone Zoho Is Simple honestintentions.com
- 44. Would You Like a Free Copy of this Presentation? honestintentions.com You will be receiving a follow-up email with details about how to access the slides and a recording of today’s webinar Free copy available for 60 days only!