http://waldowsocial.com/3-ways-to-find-and-engage-new-email-subscribers-with-sms-webinar-materials On this jammed-packed 30 min webinar you will learn how to use text messaging (SMS) to find and engage new email subscribers. You will also learn: 1. Ways to use traditional media, events, and foot traffic to grow your email list through text message marketing 2. Tips on using a welcome email series to quickly engage new subscribers 3. Strategies for using email and SMS marketing together to maximize your campaign’s effectiveness Watch presentation on YouTube: Part 1 - http://www.youtube.com/watch?v=p-P_svYxPz0 Part 2 - http://www.youtube.com/watch?v=-0_yeiaswbw Part 3 - http://www.youtube.com/watch?v=1Wl3sDVjOzk

1. 3 Ways to Find and Engage New
Email Subscribers with SMS
#SMSEmail

2. With Your Hosts…
The SMS Guy
The Email Guy
@JustinPGH
@DJWaldow
Justin Mastrangelo
DJ Waldow
Founder
Founder & CEO
JA Interactive & JA.TXT
Waldow Social
#SMSEmail

3. The Next 31 Minutes…
§ How Does It Work?
§ Where Does It Work?
§ Why Would They?
§ The Welcome Email
§ Targeting New Subscribers
§ Converting Subscribers
§ Wrap It All Up
#SMSEmail

4. How Does It Work?

5. Call-to-Action
§ “For your chance to
win...”
§ “To get a coupon…”
§ “To receive more
information…”
#SMSEmail

6. Texting-In
TO: 69866
MESSAGE:
Fox
#SMSEmail

7. #SMSEmail

8. Ask For Email Address
FROM: 69866
MESSAGE:
To complete get your coupon
just reply with your email
address and we’ll send it to
you now!
#SMSEmail

9. Email Reply
TO: 69866
MESSAGE:
justin@jainteractive.com
#SMSEmail

10. Confirmation
FROM: 69866
MESSAGE:
Your email has been
accepted! Check your inbox
soon for the offer! Visit
m.company.com to learn
more about this product.
#SMSEmail

11. Processing the Email Address
§ Store in a database
§ Push into email marketing platform
#SMSEmail

12. It’s Twitter-rific!
Add emails captured from SMS to your email
marketing platform in real-time and send them a
welcome email immediately. #SMSEmail
#SMSEmail

13. Where Does It Work?

14. At Events
#SMSEmail

15. On the Radio
“For your chance to win text GIVEAWAY to
12345!”
#SMSEmail

16. On TV
#SMSEmail

17. In Print
#SMSEmail

18. On cocktail napkins!
#SMSEmail

19. In-Store
#SMSEmail

20. On store windows
#SMSEmail

21. Opportunities
1. Events
2. Traditional Media
(TV, radio, print, outdoor)
3. Foot Traffic
#SMSEmail

22. It’s Twitter-rific!
Events, media, and foot traffic are the best places to
capture more emails with SMS. #SMSEmail
#SMSEmail

23. Why Would They?
Will anyone do this?

24. The Incentive
#SMSEmail

25. The Incentive - MAKE IT GOOD
§ Giveaway
§ Offer/Coupon
§ Signup/Join
§ More Information
#SMSEmail

26. Avoid the “iPad Giveaway”
#SMSEmail

27. The Promotion
#SMSEmail

28. The Promotion
§ Media - Make it the focus
§ Events - Speaker, handouts, big signs
§ Foot traffic - Get them when they sitting
#SMSEmail

29. It’s Twitter-rific!
Don’t expect someone to text you while they’re
walking. Promote your SMS campaign where they
sit. #SMSEmail
#SMSEmail

30. The Welcome Email
Continuing the conversation

31. Welcome Emails
“60 percent of companies did not send a welcome
message to new subscribers, and 30 percent failed to
send any message at all within the 30 day study
period.” Return Path (2009)
“The 30- to 60-day period after opt-in is typically the
most crucial in the email relationship.”
Loren McDonald
#SMSEmail

32. Welcome Emails
Flickr: kevinmarsh
#SMSEmail

33. Welcome Emails
Flickr: pinksherbet
#SMSEmail

34. Welcome Emails
#SMSEmail

35. Welcome Emails
#SMSEmail

36. Welcome Emails
#SMSEmail

37. Welcome Emails
#SMSEmail

38. Welcome Emails
#SMSEmail

39. Welcome Emails
Think Onboarding Program
Rather Than Welcome Message
#SMSEmail

40. Welcome Emails
http://www.mediapost.com/publications/article/175893/the-welcome-email-is-dead.html
#SMSEmail

41. Welcome Emails
An email series allows you to:
• Answer questions and provide how-to info and
FAQs on using your website, buying from you or
setting up an account.
• Educate users on specific features of your service
or website that they need to know in advance.
• Set email expectations.
• Present options for creating a highly personalized
experience for each subscriber.
• Move subscribers closer to purchasing or
becoming engaged users.
Source: Loren McDonald
#SMSEmail

42. The power of segmentation

43. The Secret to Email Marketing
Send timely, targeted,
valuable emails.
#SMSEmail

44. Segmentation
#SMSEmail

45. Segmentation
#SMSEmail

46. Segmentation
#SMSEmail

47. Converting subscribers into customers

48. Show me the $$!
#SMSEmail

49. Show me the $$!
#SMSEmail

50. Show me the $$!
#SMSEmail

51. Show me the $$!
Opt-In
Welcome Series
Targeted Emails
Special Offers
#SMSEmail

52. Wrapping It All Up

53. Where to Start First
1. Events
2. Traditional Media
3. Foot Traffic
#SMSEmail

54. Outbound: Use SMS & Email Together
§ Use SMS for last minute, reminders, alerts
§ Use Email for longer-term, more content
#SMSEmail

55. Placeholder, enter your
own text here
Pre-order: ar.gy/rebelsguide
#SMSEmail

56. Questions?
DJ Waldow
djwaldow@waldowsocial.com
@DJWaldow
Placeholder, enter your
Justin Mastrangelo
own text here
Justin@jainteractive.com
@JustinPGH
#SMSEmail