Combining Email and Social Media for Marketing Magic
A presentation I gave in Knoxville on April 27, 2012 for Social Slam.
More Details: http://waldowsocial.com
16. You can’t sign up (or login) to most social
networks without an email address! #SoSlam
via @djwaldow
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17. 1. Social Connection: Including social media icons in email
marketing campaigns with the goal of getting your subscribers to
follow you on Twitter, like you on Facebook, circle you on Google
+, and so on. The idea is to leverage email to “power up” your
social following.
2. Social Sharing (also referred to as Share With Your
Network or SWYN): Including social media icons in email
marketing campaigns that, when clicked, allow your subscribers to
share the entire email or a portion of the email with their social
media followers. The goal is most often to expand the reach of the
original email to others who may not be on your list.
Using Email Marketing to Power Social Media
30. Some Impressive Stats:
• Posts about email newsletter on social networks generates at
least 30-40 new subscribers within an hour of posts.
• 80% of the list growth is happening through Knuttel’s
social media outlets.
• Open rates: 60-70%
• Click to open rates: 40%
• €10,000 in sales has been generated directly from each mailing.
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Using Social Media to Power Email Marketing
31. Use social media to grow your email marketing
list! #SoSlam via @djwaldow
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