Email marketing is the digital glue of social media. Learn how the two channels play together.

2. Email Marketing: The Digital Glue of Social Media

3. WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing .

4. WHO IS DJ WALDOW?

7. B2B VS. B2C

9. SILOS EMAIL MARKETING SOCIAL MEDIA

12. EMAIL MARKETING SOCIAL MEDIA

15. INTERDEPENDENCY

16. INTERDEPENDENCY

17. INTERDEPENDENCY

18. INTERDEPENDENCY

19. Overall, individuals who have increased their usage of social networks over the past six months are also using email more by a ratio of 11:1. Additionally, “heavy” Twitter users (defined as individuals who check Twitter several times a day) are more likely to increase email usage by a ratio of 8:1, while heavy Facebook users are more likely to increase email usage by a ratio of 4:1.

20. SOCIAL MEDIA NEEDS EMAIL MARKETING

21. SOCIAL MEDIA NEEDS EMAIL MARKETING 55+ EMAIL NOTIFICATIONS

22. Learn how to add this email sign up widget to your Facebook page EMAIL MARKETING NEEDS SOCIAL MEDIA

23. EMAIL MARKETING NEEDS SOCIAL MEDIA

24. EMAIL MARKETING NEEDS SOCIAL MEDIA

25. EMAIL MARKETING NEEDS SOCIAL MEDIA

28. CROSS-POLLINATION: INCLUDE

29. CROSS-POLLINATION: INCLUDE

30. CROSS-POLLINATION: MAKE IT EASY

31. CROSS-POLLINATION: BE CREATIVE

32. CROSS-POLLINATION: ASK

33. CROSS-POLLINATION: ASK

34. CROSS-POLLINATION: TELL ME WHY

35. CROSS-POLLINATION: TELL ME WHY

36. CROSS-POLLINATION: PROVIDE INCENTIVE

37. CROSS-POLLINATION: PROVIDE INCENTIVE

38. CROSS-POLLINATION: DON’T FORGET OFFLINE

39. CROSS-POLLINATION: DON’T FORGET OFFLINE

43. CONTINUE THE CONVERSATION