Presentation DJ Waldow gave in Los Angeles on November 5, 2011 at BlogWorld & New Media Expo. Social Media Experiment - How to Find a New Job It was based on this blog post: http://socialbutterflyguy.com/2011/08/28/waldow-social/ http://waldowsocial.com/

1. #ProjectAwesome
DJ Waldow
BlogWorld LA
11/5/11
Social Media Experiment: How to Find a New Job

2. July 1, 2011
Flickr: superstrikertwo
#ProjectAwesome @djwaldow

3. Moments Later
Flickr: superstrikertwo
#ProjectAwesome @djwaldow

4. July 6, 2011
As most of you know (some in more detail than others), I'm no longer employed by
Blue Sky Factory. Unfortunately, that's all I can really say until next week. That being said, I'm
in the process of revamping my resume - an interactive PDF.
I'm working on a blog post titled "Social Media Experiment: Find a New Job Using Social
Networks" that will publish sometime next week. In the post, I'm going to do a *voice-over for
my "interactive PDF resume" and was hoping to include some video testimonials. This is where
you all come in, should you choose to participate.
How you can help:
• Create a short (less than 29 seconds), fun, creative, "This is why you need to hire DJ" video.
• Post to YouTube as unlisted (for now) and email me the URL ... OR send me raw video file.
If you don't have the time, don't feel like you know me well enough, or just don't want to
participate, I totally understand.
If you do choose to help out, I can promise you virtual bear hugs and coffee/
beer toasts (or tequila for Jay; martini for Webster, diet coke for Falls, wine/
snakebite for Amber). I will also shout from the rooftops of Salt Lake City about how
awesome you are all and show some link love/juice on my blog.
#ProjectAwesome @djwaldow

5. As most of you know (some in more detail than others), I'm no longer employed by Blue Sky
Factory. Unfortunately, that's all I can really say until next week. That being said, I'm in the process of
revamping my resume - an interactive PDF.
I'm working on a blog post titled "Social Media Experiment: Find a New Job Using Social Networks"
that will publish sometime next week. In the post, I'm going to do a *voice-over for my "interactive
PDF resume" and was hoping to include some video testimonials. This is where you all come in,
should you choose to participate.
How you can help:
• Create a short (less than 29 seconds), fun, creative, "This is why you need to hire DJ" video.
• Post to YouTube as unlisted (for now) and email me the URL ... OR send me raw video file.
If you don't have the time, don't feel like you know me well enough, or just don't want to
participate, I totally understand.
If you do choose to help out, I can promise you virtual bear hugs and coffee/beer toasts (or tequila
for Jay; martini for Webster, diet coke for Falls, wine/snakebite for Amber). I will also shout from the
rooftops of Salt Lake City about how awesome you are all and show some link love/juice on my
blog.
#ProjectAwesome @djwaldow

6. As most of you know (some in more detail than others), I'm no longer employed by Blue Sky
Factory. Unfortunately, that's all I can really say until next week. That being said, I'm in the process of
revamping my resume - an interactive PDF.
I'm working on a blog post titled "Social Media Experiment: Find a New Job Using Social Networks"
that will publish sometime next week. In the post, I'm going to do a *voice-over for my "interactive
PDF resume" and was hoping to include some video testimonials. This is where you all come in,
should you choose to participate.
How you can help:
• Create a short (less than 29 seconds), fun, creative, "This is why you need to hire DJ" video.
• Post to YouTube as unlisted (for now) and email me the URL ... OR send me raw video file.
If you don't have the time, don't feel like you know me well enough, or just don't want to
participate, I totally understand.
If you do choose to help out, I can promise you virtual bear hugs and coffee/beer toasts (or
tequila for Jay; martini for Webster, diet coke for Falls, wine/snakebite for Amber). I will also
shout from the rooftops of Salt Lake City about how awesome you are all and show some link
love/juice on my blog.
#ProjectAwesome @djwaldow

7. Flickr: superstrikertwo
#ProjectAwesome @djwaldow

8. Flickr: superstrikertwo
#ProjectAwesome @djwaldow

9. Flickr: superstrikertwo
#ProjectAwesome @djwaldow

10. #ProjectAwesome @djwaldow

11. #ProjectAwesome @djwaldow

12. #ProjectAwesome @djwaldow

13. My Inbox
that same
day...
#ProjectAwesome @djwaldow

14. #ProjectAwesome @djwaldow

15. #ProjectAwesome @djwaldow

16. 48 Hours Later...
40+ interview requests
5,600 interactive resume views
1,500 views of “Hire DJ” video
3,000 unique blog visits*
* (10x more than my best day in 2 years of blogging).
#ProjectAwesome @djwaldow

17. #ProjectAwesome @djwaldow

18. 30 Days Later...
#ProjectAwesome @djwaldow

19. This did not happen in 30 days.
#ProjectAwesome @djwaldow

20. It took years.
#ProjectAwesome @djwaldow

21. #ProjectAwesome @djwaldow

22. #ProjectAwesome @djwaldow

23. #ProjectAwesome @djwaldow

24. #ProjectAwesome @djwaldow

25. #ProjectAwesome @djwaldow

26. #ProjectAwesome @djwaldow

27. #ProjectAwesome @djwaldow

28. #ProjectAwesome @djwaldow

29. Social Capital + Trust Agents
#ProjectAwesome @djwaldow

30. Social Capital
• Social relationships that have productive benefits
• the “currency of the web” (Julien Smith)
Trust Agents
“people that understand how [social capital] works through their understanding
of how people work on the web (how they join together, how they come to trust
others, etc).They do this, at all times, with *people* in mind, not profit.”
Source: Julien Smith, co-author of Trust Agents
#ProjectAwesome @djwaldow

31. Trust
Friendship
Relationship
#ProjectAwesome @djwaldow

32. EARNED Trust
BUILT Friendship
GREW Relationship
#ProjectAwesome @djwaldow

33. EARNED Trust
#ProjectAwesome @djwaldow

34. EARNED Trust
#ProjectAwesome @djwaldow

35. EARNED Trust
#ProjectAwesome @djwaldow

36. BUILT Friendship
#ProjectAwesome @djwaldow

37. GREW Relationship
#ProjectAwesome @djwaldow

38. #ProjectAwesome @djwaldow

39. #ProjectAwesome @djwaldow

40. What are you known for?
What do you want to be known for?
What are you good at?
What do you love?
#ProjectAwesome @djwaldow

41. Be helpful.
Be kind.
Be positive.
#ProjectAwesome @djwaldow

42. It took time (years).
It took work (lots).
It involved both online & face to face (bear hugs).
#ProjectAwesome @djwaldow

43. #ProjectAwesome @djwaldow

44. #ProjectAwesome @djwaldow

45. DJ Waldow
Founder & CEO
djwaldow@waldowsocial.com
919.943.9248
djwaldow
#ProjectAwesome @djwaldow