DJ Waldow's presentation at the 2010 eduWEB Conference. Universities have a potential audience of thousands at their fingertips. The hardest part is finding the best way to reach that audience, from getting their attention to encouraging them to take action. Enter email and social media. When used effectively together, email and social media can extend your reach, grow your audience, and pinpoint influential brand ambassadors. Students, prospective students, alumni — audience members of all ages - are using their social network of choice whether it’s email, Facebook, Twitter, YouTube, or LinkedIn. How exactly can higher education marketers make the most of these channels? It all starts with community, content, and a killer campaign strategy. Attendees will learn: • Why email marketing is relevant to higher ed institutions and why it’s considered the digital glue of social media • How to integrate email & social media (the tactical, low-hanging fruit) • Strategies for using email & social media as complementary channels • How to optimize content to encourage sharing • Strategies for effectively building an online community using email and social media • Ways to incorporate email & social into your communication strategy with real world higher ed examples For more Blue Sky Factory presentations/webinars, please see http://www.blueskyfactory.com/webinars/

1. Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance DJ Waldow Director of Community SOCIAL NETWORKERS STILL LOVE EMAIL: SO DOES HIGHER ED

2. WHO IS BLUE SKY FACTORY? Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing .

3. FREE STUFF! (EBOOK) blueskyfactory.com/eduweb

4. WHO IS DJ WALDOW? DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY

8. OFTEN LIVE IN DIFFERENT SILOS EMAIL MARKETING SOCIAL MEDIA

10. EMAIL MARKETING SOCIAL MEDIA

12. For more details, visit Mark Brownlow's No Man Is An Iland Blog

14. $43.62

15. $43.62 … assuming you do it correctly…

16. TWEETAWAY TAKEAWAY According to the DMA, the ROI on email marketing in 2009 was $43.62. Not bad, huh? #eduWEB

17. POLL TIME! Email marketing Social media Website Copyrighting Online (general) Stand up if you manage one or more of the following at your school / organization:

18. http://www.flickr.com/photos/ryanready/464022588/

19. CHARTS, STATS, GRAPHS!

20. CHARTS, STATS, GRAPHS!

21. CHARTS, STATS, GRAPHS!

22. TWEETAWAY TAKEAWAY If you are active in social networking sites, you are more likely to consume email at a higher rate #eduWEB

27. TWEETAWAY TAKEAWAY Nearly every social networking site requires an email address to register. Think about it. #eduWEB

29. 55+ EMAIL NOTIFICATIONS

30. Learn how to add this email sign up widget to your Facebook page

31. SOCIAL MEDIA DRIVES EMAIL MARKETING

32. SOCIAL MEDIA DRIVES EMAIL MARKETING

33. EMAIL MARKETING DRIVES SOCIAL MEDIA

34. EMAIL MARKETING DRIVES SOCIAL MEDIA

35. TWEETAWAY TAKEAWAY If executed effectively, email marketing powers social media & social media powers email marketing #eduWEB

38. INCLUDE

39. NATIONAL GEOGRAPHIC

40. CARTER’S

41. URBAN OUTFITTERS

42. SPREADSHIRT

43. MAKE IT EASY

44. PETCO

45. BE CREATIVE

46. BON APPÉTIT

47. ASK

52. TELL ME WHY

58. PROVIDE INCENTIVE

63. OFFLINE

68. TWEETAWAY TAKEAWAY 7 keys to email + social: Include. Make it easy. Be creative. Ask. Tell me why. Provide incentive. Offline. #eduWEB

69. HIGHER ED EXAMPLES

85. WRAPPING UP

87. IF I WASN’T, LET’S TALK FURTHER