For those who were not there, I'm not sure these slides stand well on theor own. Their purpose ws to guide my talk and make a few key points. However in the interest of sharing, here you go.

1. Managing and Measuring Social Media © 2010 Awareness

2. Aboot Me David Carter CTO of Awareness Inc. David.carter@awarenessnetworks.com @dkrcarter My condensed bio…. Managed a restaurant A Stock market Analyst A Marketer at Microsoft An Entrepreneur CTO at Awareness Inc. © 2010 Awareness CONFIDENTIAL

3. The Gist of my talk Social Media isn’t that new Its evolution is very similar to other media There are a few categories of tools for Social media and marketing Good Social Media is part of a bigger content marketing strategy There is a ton of stuff to measure outside of Social Media You can prove the impact of social media and pass the “so what?” test © 2010 Awareness CONFIDENTIAL

4. Tools for Marketers and Social Media Monitoring Listen across the internet for use of your companies brand terms Competitors Products Topics of Interest Measure your “share of voice” over time Is our brand associated with key topics What percentage of those conversations are we Listen & Respond Be part of the conversation Track incidents © 2011 Awareness CONFIDENTIAL

5. Tools for Marketers and Social Media Facebook Apps and Fan Management Set up engaging pages as Facebook apps Offer a “pre-like” message Overdrive covered a lot of this These are great ways to get a lot of info and provide Games Contests Within the Facebook UI. © 2011 Awareness CONFIDENTIAL

6. Tools for Marketers and Social Media Social Media Marketing Systems Manage who can publish where? Publish a single piece of content to lots of different places Twitter, Facebook, YouTube, Flickr etc. Listen/Converse inside social media Monitor comments Measure measuremeasure What channels garnered the most interaction Who commented? What was the sentiment of a post? Are we getting more fans? © 2011 Awareness CONFIDENTIAL

7. Stuff you can measure Fans/Followers Comments Commenters Sentiment Influence Clicks Views Favorites/Likes © 2011 Awareness CONFIDENTIAL

8. How do any of those drive business for a company? If they do how do you prove it? © 2011 Awareness CONFIDENTIAL

9. Understanding Customer Lifecycle What are you using social media for? © 2011 Awareness CONFIDENTIAL Awareness Consideration Trial Adoption/Purchase Loyalty Referral What is the “conversion activity” your company is looking for?

10. Other Digital Marketing – Marketing Automation Content Marketing Create compelling content, make people fill out a form to get it Use the content as implied interest, and follow up with a sales tactic Web Tracking and metrics Track pages visited, frequency Use the pages as implied interest Email marketing Email relevant content Track opens, clicks Use the clicks as implied interest © 2011 Awareness CONFIDENTIAL

11. Combine Systems to Paint a Detailed Picture © 2011 Awareness CONFIDENTIAL Should A Salesperson Call? What do you say online What pages on our site did you visit What you say to us directly What emails did you open What FB pages do you LIKE What emails links did you click What did you buy What drove that?

12. If you can’t Sell… Amplify © 2011 Awareness CONFIDENTIAL Awareness Consideration Trial Adoption/Purchase Loyalty Referral

13. Facebook’s Recent Changes Developers can register activities as part of their Facebook apps David ran 6.4kms today Peter baked a cake with the help of AllRecipes.com Sally reviewed her iPhone 5 and gave it 5 out of 5 Mary bought a camera from Bestbuy Facebook wants to give marketers even more information about your activities AND they don’t want you to have to context © 2011 Awareness CONFIDENTIAL