Contenu connexe Similaire à MarketSearch capabilities (20) MarketSearch capabilities1. Home About Us Products Contact Us
MARKETSEARCH
Presentation of Marketing Research Capabilities
Use marketing research insight to MARKETSEARCH offers:
make better business decisions
- Survey methodologies
- Strengthen strategic decisionmaking - Interview methodologies
- Increase investment ROI - Marketing Analysis and Planning System (MAPSTM)
- Improve market share and profitability
- Measure and track customer satisfaction Contact us to learn more: dbell@marketsearch.us
Copyright © 2009 MARKETSEARCH. All rights reserved.
2. MARKETSEARCH
About Us www.marketsearch.us
Home
MARKETSEARCH is the independent,
full-service marketing research division
of Mangan Holcomb Partners
- In business for 24 years
- Specializing in finding business solutions
through custom-designed marketing research
initiatives
About Us - Primary goal is to provide seamless integration
of marketing research into business strategy
David Bell is the research director for
MARKETSEARCH
- 10 years conducting marketing research
- 22 years working on strategic and tactical
Products business initiatives
- 15 years in leadership with Fortune 250
companies
- Substantial client-side background
- Member, American Marketing Association
- M.B.A., Sam M. Walton College of Business,
University of Arkansas at Fayetteville
Contact Us
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3. MARKETSEARCH
Products www.marketsearch.us
Home Survey methodologies
- Online and telephone survey design and execution
- Advertising concept development and creative pretesting
- Employee engagement and satisfaction benchmark and tracking
- Mystery shopping
- Customer satisfaction benchmarking and tracking, including Net Promoter Score
About Us Interview methodologies
- Consumer focus groups
- One-on-one, in-depth interviews
- Employee focus groups
Marketing Analysis and Planning System (MAPSTM)
Products - Establishes expectations and agreement among key decisionmakers
- Marketing research is collected and synthesized into a Fact Book, a situational analysis
of marketplace conditions
- Stakeholders meet and set actionable business objectives based on a gap analysis
- Specific and measurable strategies and tactics are developed within a comprehensive
strategic marketing plan
Contact Us
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4. MARKETSEARCH
Contact Us www.marketsearch.us
Home David Bell
Research Director
2300 Cottondale Lane, Suite 300
Little Rock, Arkansas 72202-2057
501-376-0321 (main)
About Us 501-604-3017 (direct)
501-951-5677 (mobile)
501-376-6127 (fax)
dbell@marketsearch.us (e-mail)
www.marketsearch.us (Web site)
Products
Contact Us
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