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Going Green for Value and Profit: Sustainable Value Creation “ Business as an Agent of  World Benefit”
Business Innovators: the Most  “Privileged Generation” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Today ,[object Object],[object Object],[object Object],[object Object]
Context ,[object Object],[object Object],[object Object],[object Object]
Business as an Agent of World Benefit   Began June, 24 th  2004 at the UN ,[object Object],[object Object],[object Object]
Business and Society Debate ,[object Object],[object Object],[object Object]
Harman’s Look at the Future: Other Side of the Debate ,[object Object],[object Object]
[object Object],[object Object],[object Object]
World Inquiry Interviews ,[object Object],[object Object],[object Object],[object Object],BUSINESS AS AN AGENT OF WORLD BENEFIT MANAGEMENT KNOWLEDGE LEADING POSITIVE CHANGE
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BUSINESS AS AN AGENT OF WORLD BENEFIT MANAGEMENT KNOWLEDGE LEADING POSITIVE CHANGE
 
Story Illustration ,[object Object],[object Object],[object Object],[object Object]
Sustainable Value  Sustainable Value— From Obligation Mindset to Business Opportunity Mindset--Laszlo Stakeholder  Value ¹ Shareholder Value + + - Unsustainable (Value Transfer) Unsustainable (Value Transfer) Unsustainable (Lose/Lose) Sustainable Value - ¹ absolute standards or relative to competitors fossil fuel ICE clean energy vehicles
BUSINESS AS AN AGENT OF WORLD BENEFIT MANAGEMENT KNOWLEDGE LEADING POSITIVE CHANGE
UN Global Compact AI Summit Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is this moving so quickly? Stakeholders are now a powerful force in business..
Growth of Non-Governmental Organizations (NGOs)—and instant world wide web information   Source: UIA Yearbooks and SVP research
US Environmental regulations Source: US EPA Number of Laws Number of Laws
What is Appreciative Inquiry? An Inspiring Strengths-based Approach to Change ,[object Object],[object Object]
Appreciative Inquiry  Involves a Shift ,[object Object],[object Object],[object Object]
Change at the  Scale of the Whole:   Many Fascinating Questions ,[object Object],[object Object],[object Object],[object Object], AI’s Strengths-Based Approach to  Catalyzing Change
Fairmount Minerals Story  Birth of the “Sustainable Design Factory”
The Sustainable Design Factory “every global issue is a business opportunity” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Whole System Sustainable Value Design Exchanging Lessons with IDEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Con’t
Sources of Business Value Levels of Strategic Focus Business Context Brand/ Culture Market Product Process Risk business value created Source: Chris Lazslo The Sustainable Company Anticipating regulations, reducing risk Reducing energy, waste & process costs— renewable energy; eco-supply chains Sustainable-value, green products Using BOP and Blue Ocean strategy to open new markets New story of sustainable value, identity—internal and external branding  Rising industry stars, associations, policy
What a Moment………
Initiative Samples:  From One Sustainable Design Summit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fairmount Started with Appreciative Inquiry in 1990  With a Focus on Empowerment 40% CAGR Past Four Years
FML – Positive Image/Positive Action
WHY is AI Whole SYSTEM APPROACH POWERFUL?   Positive Organizational Scholarship ,[object Object],[object Object],[object Object],[object Object],[object Object]
A New Magnitude of Change A Question for You ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Wal-Mart’s Early Steps Many are Watching   ,[object Object],[object Object],[object Object]
Implications of Packaging  Sustainable Value Innovation and a Turned on Workforce ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implications of Packaging  Sustainability Innovations ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sustainable Value Networks (source: Dave Sherman) Global Greenhouse Gas Strategy Buildings Design Construction & Maintenance Global Logistics Alternative Fuels Operations & Internal Procurement Packaging Textiles Electronics Food & Agriculture Forest Products (Wood & Paper) Chemical Intensive Products Jewelry Seafood China Energy Waste Products
Magazine System Map Publisher Retailer Consumer Printer Advertiser ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RDA Consultant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],National  Distributor Wholesaler Merchandiser Logistics Provider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Freight ,[object Object]
The Organic Cotton Project  ,[object Object],[object Object],[object Object]
Activation of Inquiry into “What Gives Life?” “ Appreciable World” Advancing Extension of Relatedness & Universal Capacity   High Initiating Lo w ,[object Object],[object Object],[object Object],[object Object],Elevation  and  Extension  of  Inquiry   Pro-Fusion  of  Strengths “ Broaden and Build” Activation  of Energy Establish and Eclipse
Please Visit our Center http://worldbenefit.cwru.edu   www.bawbglobalforum.org [email_address]
BUSINESS AS AN AGENT OF WORLD BENEFIT MANAGEMENT KNOWLEDGE LEADING POSITIVE CHANGE
A question about the future of management education: If anything imaginable were possible…?
Business Innovators Most Privileged Generation ML King….  “ Thank God Our Time is Now” ,[object Object],[object Object],[object Object],[object Object],[object Object]
More Learning Resources ,[object Object],[object Object],[object Object]

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David Cooperrider Sustainability For Profit And Value Through Appreciative Inquiry

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  • 13. Sustainable Value Sustainable Value— From Obligation Mindset to Business Opportunity Mindset--Laszlo Stakeholder Value ¹ Shareholder Value + + - Unsustainable (Value Transfer) Unsustainable (Value Transfer) Unsustainable (Lose/Lose) Sustainable Value - ¹ absolute standards or relative to competitors fossil fuel ICE clean energy vehicles
  • 14. BUSINESS AS AN AGENT OF WORLD BENEFIT MANAGEMENT KNOWLEDGE LEADING POSITIVE CHANGE
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  • 16. Why is this moving so quickly? Stakeholders are now a powerful force in business..
  • 17. Growth of Non-Governmental Organizations (NGOs)—and instant world wide web information Source: UIA Yearbooks and SVP research
  • 18. US Environmental regulations Source: US EPA Number of Laws Number of Laws
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  • 22. Fairmount Minerals Story Birth of the “Sustainable Design Factory”
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  • 25. Sources of Business Value Levels of Strategic Focus Business Context Brand/ Culture Market Product Process Risk business value created Source: Chris Lazslo The Sustainable Company Anticipating regulations, reducing risk Reducing energy, waste & process costs— renewable energy; eco-supply chains Sustainable-value, green products Using BOP and Blue Ocean strategy to open new markets New story of sustainable value, identity—internal and external branding Rising industry stars, associations, policy
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  • 28. Fairmount Started with Appreciative Inquiry in 1990 With a Focus on Empowerment 40% CAGR Past Four Years
  • 29. FML – Positive Image/Positive Action
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  • 36. Sustainable Value Networks (source: Dave Sherman) Global Greenhouse Gas Strategy Buildings Design Construction & Maintenance Global Logistics Alternative Fuels Operations & Internal Procurement Packaging Textiles Electronics Food & Agriculture Forest Products (Wood & Paper) Chemical Intensive Products Jewelry Seafood China Energy Waste Products
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  • 40. Please Visit our Center http://worldbenefit.cwru.edu www.bawbglobalforum.org [email_address]
  • 41. BUSINESS AS AN AGENT OF WORLD BENEFIT MANAGEMENT KNOWLEDGE LEADING POSITIVE CHANGE
  • 42. A question about the future of management education: If anything imaginable were possible…?
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