This 30 minute webinar takes an advanced perspective on using LinkedIn. Its most valuable for social networkers who are familiar with LinkedIn adn already have an active account set-up. Learn how to expand your connections and network and use some of the LinkedIn applications,

1. Advanced Social Media Boot Camp Copyright © 2009, MoreVisibility Part 2: Tactics and Techniques to Maximize

2. Copyright © 2009, MoreVisibility Today’s Presenters: Danielle Leitch Executive Vice President, MoreVisibility Joe Teixeira Manager, Web Intelligence, MoreVisibility 1

3. Copyright © 2009, MoreVisibility Presentation Overview 1. 2. 5. Question and Answer Session 3. 2 Applications for Networking WordPress & BlogLink Trip It SlideShare Please send in your questions at anytime via chat How to Advertise on LinkedIn Networking Techniques 4. MOBILE – Take LinkedIn with You Mining Data – People & Groups

6. Copyright © 2009, MoreVisibility 5 Advanced Searching – Mining Data PEOPLE

7. Copyright © 2009, MoreVisibility 6 Search – Mining Data GROUPS

9. Copyright © 2009, MoreVisibility 8 LinkedIn Applications

11. Install App Edit Settings Or Remove App 10

12. Access App Add Travel 11

13. Who In Your Network Is On Your Travel Route? Share Travel Plans With Your Network 12

14. Share Travel Plans With Your Network … this is the email they will receive from you via LI 13

15. 14 APPEARS IN HOME & EMAIL UPDATES

17. Your Blog or Your Connections’ Blogs 16

19. 18 Install App ADD BLOG URL BLOG Title Comes From RSS Set-Up

20. LinkedIn Applications - SlideShare Share valuable presentations with your network Provides reason for connections to engage or “non” connections to want to Open a SlideShare account Download LinkedIn app Choose to display on profile Looking to view today’s slides? CONNECT WITH ME on LinkedIn 19 Option to allow print-outs

21. SLIDESHARE PROFILE http://www.slideshare.net/dleitch 20 Add Content - Personalize

22. Advertising on LinkedIn Paid Advertising: LinkedIn DirectAds SELF SERVE MODEL: www.linkedin.com/directads - Flexible payment, pricing, and targeting options for text ads - Pricing by CPC (clicks) or CPM (impressions) - Can target users globally if desired, in addition to United States - Precise audience reach using custom targeting features - Ambitious, influential professionals – average household income $109k USD 21

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24. Very similar process to setting up Google AdWords 23

25. Choose your audience Understand the reach 24

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28. Questions and Answers We are now answering your questions! Please send in your questions to us, via the chat function, located towards the right-hand side of your screen. 27

29. Thank you for attending our webinar! Questions / Comments / Suggestions? Email Us: [email_address] Lets Connect: www.LinkedIn.com/danielleleitch MoreVisibility offers many Social Media Programs to fit a variety of business goals and budgets. Contact us to get your company socially connected, via email or call (800)787-0497. 28