This document provides an update from Susan Gearey, congratulating employees on achieving record sales in 2006 and encouraging continued focus on excellent customer service. It discusses upcoming Valentine's Day opportunities and recaps Tiffany's Christmas party. Other sections recognize employee birthdays and anniversaries, and announce upcoming in-store events. The overall purpose is to boost morale and motivate employees as they begin the new year.

1. TIFFANY & CO. THE 350 P ST
Volume 1, Issue 3 Nov. 2006—February 2007
From the Desk of Susan Gearey
H
appy New Year greetings to all!!
Our 2006 fiscal year is coming to a close and what a year it
has been! Congratulations to everyone for achieving record
breaking sales, increased transactions, additional TR clients and exceeding
our customer’s expectations. Just as we say good bye to 2006 we begin an-
―A New Year is a
other new year, 2007 will bring challenges, rewards and exciting opportunities
reminder to celebrate all the
for everyone. Our strategies remain the same as we help celebrate life’s special wonderful things that are good
moments for our clients, make their shopping experience one they will always in your world.‖
remember and strive to do the best that we can.
Although we have seen some improvement in our Gallup poll survey
comments, we still have room to continue to be better. Greeting customers in a
timely fashion is one that seems so easy to us all but we are not consistent in
the comments from our clients. Remember it can be a smile, a simple how are
you, or an acknowledgement that they are in your department. This is not only
Inside The 350
for our sales professionals but our support staff as well, as you are walking
Birthdays & Events 7
across the floor or going up and down the stairs, do you smile and say hello to
our guests? Do you offer assistance or directions if someone is obviously look- Care & Handling 4
ing around? Do you stop your conversation with a co-worker to approach some- CS Cheat Sheet 3
one and inquire? These are little things that make a huge difference and will Game Spot 5
move the needle on our scores. I know that everyone will work even harder this
From the Desk of Giles M. 6
year to make it happen.
Plan & Units Results 6
Valentine’s Day is fast approaching and after Christmas one of our biggest holi-
days and opportunities to gain momentum for the year. Have you reached out Spring 2007 Fashion 2
to your clients; have you utilized all the resources available to you? Tiffany’s X-Mas Party 6
I send good luck wishes to everyone for a healthy and successful New Year!
Upcoming Events 7
Thanks, Susan $ Valentine Ideas $ 7
YES Initiative 2
The 350 Post 1

2. Spring 2007 Jewelry and Fashion Trends by George O’Connor
T he New Year is a great time to get organized, clean clos-
ets and start fresh with new jewelry and accessory selections
Oval bangles in various sizes. These pieces are sure to be a
big hit with our more ―modernist‖ customers!
Color will be the big focus in fashion as we come out of the
from Fine, Fashion and Men’s Jewelry and Accessories for the
winter doldrums and start to see more sunshine. A big fashion
home from Tabletop. trend this coming Spring will be sun-kissed shades such as
As has been the trend in past years, black and white colors orange, yellow, green and blue. We will continue to see more
are really big now and looks very elegant when matching these colored stones in our assortment, including beads from
colors with sterling silver chains, silver earrings or silver neck- Paloma Picasso and more colored stones in Fine Jewelry. In
laces. As we go into Valentine’s Day, look for new introduc- Elsa Peretti, we will be launching CBY with blue aquamarines
tions in Silver Jewelry, including the Heart on a Wire collection in platinum – a very fresh, light and beautiful assortment. As
featuring a puffed heart silhouette on a wire choker. The col- we start to see gardens in bloom during the Spring, we will
lection also includes a bangle and a ring. Other new launches also see a big trend with flower designs in jewelry, especially
in Silver Jewelry will include the Heart Chain Collection and in Silver Jewelry.
Doubles Pendants. During Spring 2007 we will see many new introductions in
Men’s Jewelry both in sterling silver and titanium, especially
from Paloma Picasso. Her bold, modern designs in titanium
are sure to be a big hit!
In Tabletop, we will continue to see fun and whimsical designs
in Casual China and Giftware along with great pieces in crystal
and sterling silver. Our assortment in Baby will have a num-
Modern shapes in jewelry will coordinate well with lighter fabri-
ber of new pieces, including fun and fresh new collections in
cations in fashion this coming Spring. Besides our Frank Ge-
Baby China. Spring 2007 is sure to be a great season with lots
hry Collection, we will have a new collection in Silver Jewelry
of newness in our assortments. Be sure and call your clients
called ―Geometric.‖ This shapes collection includes pendants
to have them come in to update their jewelry wardrobe and to
in Heart, Oval and Square; earrings in Hearts and Ovals, and
select the perfect gift for someone’s home.
In a word,
EVERY CUSTOMER. EVERY DAY.
ALWAYS CONSIDER THE CUSTOMER FIRST.
OWN AND RESOLVE CUSTOMER COMPLAINTS AT THE FIRST
POINT OF CUSTOMER CONTACT. LET CUSTOMER SATISFACTION AND
EMPATHY GUIDE ALL YOU CUSTOMER-RELATED DECISIONS.
UNDERSTAND
YOUR PERSONAL ROLE IN DELIVERING THE TIFFFANY EXPERIENCE.
The 350 Post 2

3. Customer Service Cheat Sheet
Steam Cleaning (Diamonds, Gemstones)
Turn Around time: 5min - 15min
Charge: No charge
Note: Some gemstones are NOT capable for ultrasonic.
Pave Setting, pressure setting CANNOT use ultrasonic.
Steam Cleaning (Gold, Plat, Silver, etc)
Turn Around time: 5min - 15min
Charge: No charge
Note: ultrasonic, dip in silver-blue, rinse with water, and steam it!
Buffing/Polishing (Diamonds, Gemstones, Gold, Plat)
Turn Around time: 12hr - 24hr
Charge: No charge
Note: Some items might send out to TSC (Etoile NCS band, etc)
Buffing/Polishing (Silver)
Turn Around time: 48hr(2days)
Charge: See Chart. (Intranet—Customer Service)
Note: Some items might send out to TSC. (Flatware, Frame etc)
Watch Strap
Turn Around time: If we have in stock, 15min -1hr (if it’s busy, next day)
Charge: See Chart.($80-$180) (Intranet—Customer Service)
Note: Custom order will usually take 8-10week.
Battery Change(Watch/ Clock)
Turn Around time: 15min -1hr (if it’s busy, next day)
Charge: No Charge.
Note: Only TCO, PP-TCO, B&M-TCO (Double named ONLY)
Repair (Basic)
Turn Around time: basic repair is 2.5-3weeks
Charge: Under 1year warranty with proof of sale, No Charge.
Otherwise Charge.
Note: See Customer service guide on Web.
Please take into consideration the YES initiative
The 350 Post 3

4. Visual Merchandising - Care and Handling of Merchandise
It is the responsibility of all Tiffany employees to ensure that every piece of Tiffany-owned merchandise, customer owned merchan-
dise (“COM”), borrowed merchandise and consigned merchandise (hereafter referred to as "merchandise"), regardless of price
point, is handled with the proper respect. For example, all merchandise must be kept clean, free from scratches and dents, polished
and functional for customer presentation. All tickets should be system-generated (not hand written) and kept clean and legible.
Packing Materials and Procedures for all price points
A. Earrings
Clips should be in the closed position. All silver earrings should be individually wrapped in scratch-proof tissue. Earring drops must be
wrapped so that the stones cannot come into contact with the earring tops. After wrapping each earring in tissue, place one in a plas-
tic bag, and seal it, and place that bag as well as the other half-pair into a second plastic bag.
1 Bubble plastic and/or boxes must be used on fragile pieces or where an obvious crushing hazard exists. Boxes and bags must not
be overloaded to avoid crushing or bending the pieces.
2 All silver merchandise must be wrapped in tissue paper in addition to plastic bags. The use of Judd Paper Company's "Softwrap"
Anti-Tarnish Tissue or equivalent is required. Tissue is available from Judd Paper Company, P.O. Box 669, Holyoke, MA, 01041.
Another alternative is a plastic bag internally separated top to bottom to prevent contact between half pairs.
B. Bracelets
Bangles should be in the locked position. Line bracelets should be wrapped in scratch-proof tissue or transflex in a straight line while
open and then loosely coiled. All bracelets should be individually wrapped in tissue and transported in plastic bags protected with
bubble wrap. Bags made of bubble wrap are even better.
C. Brooches
All brooches (pinstems locked) should be individually wrapped in tissue or transflex and transported in plastic bags protected with
bubble wrap.
D. Necklaces
Necklaces should be wrapped in a straight-line (open) in tissue or Transflex then closed and placed in a necklace case. Otherwise,
the necklace (after being wrapped in tissue or transflex) should be coiled and wrapped in bubble-wrap. Drops should be wrapped
separately (not detached) so that they cannot touch other stones.
E. Pendants
Each Silver pendant should be wrapped in scratchproof tissue. The extra chain is then wrapped within the tissue taking care to as-
sure the chain does not get knotted. The piece is then placed into a zip-lock plastic bag, and the bag is sealed. To prevent scratches,
the chain must not rub against the pendant. Another way is to wrap chain around the outside of the pendant bag, then insert into a
second bag. Scratchproof tissue is not required for Gold or Platinum pieces.
F. Rings
Rings should be individually wrapped in tissue or felt bag and transported in plastic bags protected with bubble wrap. Rings over
$10,000 should be wrapped in Transflex and placed in a ring box.
G. Cufflinks and shirt studs should always be in two bags, one inside the other (three for studs). Tissue should be used for Silver.
H. Dentable pieces such as the hollow cuffs, baby rattles and cups should be transported wrapped in additional layers of bubble.
I. Fragile items, notably the wave wire necklace, must be transported in a box.
J. Watches should be individually wrapped in tissue and then in a plastic bag with bubble wrap. The best way is to use the vendor-
supplied box.
K. Alternative Method
When available, as an exception to the above instructions, "used" suede boxes can be used. Merchandise must be wrapped with
tissue or bubble wrap to prevent damage and then packed with tissue, transflex, or bubble wrap so that the piece cannot shift
within the box.
The 350 Post 4

5. All You Need Is Love...
↓
~Tracy S. Lopez
Tiffany’s New Look Inside
Located on the second
floor we’ve added two
new case lines; on
right men’s jewelry
and bottom is pens,
key rings, money clips,
travel accessories and
Complete the grid so that each row, column and 3 x 2
more.
box contains every digit from 1 to 6 inclusive.
Also on the second floor
we have added some-
thing for our customers
6 2 to play and try on; bot-
tom left the new Tiffany
Charm Play Tray above
our Return to Tiffany
3 and charm Collection.
6 4
5 6
1
2 3
The 350 Post 5

6. From the Desk of Giles Marsden
Making it Happen
I am writing this on Thursday, February 1st and can officially say we have made
it! We achieved our annual sales goal of $42,700,000 with a little room to
spare! I am ever so grateful for all of your efforts in helping achieve this record
setting number for the San Francisco store! Annual Sales Goal
In reflecting back on this past year, I realize that there are a hundreds and hun- $42,700,000.00
dreds of selling moments that have helped us reach this goal. Take the time
now to think about your role in those moments and congratulate yourself in hav-
ing played a role!
Tiffany’s Christmas Celebration
T he party was held on Saturday, January 6th at the E & O Trading Co. The second floor was reserved for Tiffany
employees to get their party on and enjoy one another’s company. At the Holiday Party we enjoyed delicious bite
sized South East Asian Grilled appetizers such as Indonesian Corn Fritters, is an E&O signature small plate served
with chili soy dipping sauce, Mango Glazed Thai Ribs rubbed with brown sugar and glazed with a
mango mustard sauce, Ginger Mushroom, marinated Portobello mushrooms with ginger and
tamarind soy, and much more. But what can a party be with out the main beverage for all celebra-
tions...champagne! This was certainly a night for most of us to drink, eat, share laughs, introduce
our loved ones, and celebrate all the hard work that went into 2006. We ended the month strong
by doing $9.2 million in sales. Many thanks go to everyone who worked hard and endured this
holiday. Thanks to management for supporting the departments in any way they could, customer
service for their consistency in fulfilling the customer’s needs as always, shipping/merchandising/
inventory for always being able to do whatever it takes to get the items in for our customers
and for making the packaging look wonderful each and every time; Antonio for trying to always
keep all our facilities and the store clean; Security for ensuring the safety of our store, staff,
and merchandise; Visual for always making our store décor look impeccably stylish and ele-
gant; Tiffany for Business for always maintaining customer satisfaction with your clients and
trying to gain new clients; and finally thank you to all the sales professionals that made these
sales happen as well as your patience with the customers but most importantly each other.
The 350 Post 6

7. Things to do for Valentine’s with friends or that special someone
Happy Birthdays, Belated by Maricel Loyola
Birthdays & Anniversaries
1. Celebrate early and avoid the crowded restaurants by participating in First
Thursdays. From 5:30-approximately 8pm galleries hold their monthly open-
October ings where you can enjoy art, good conversation, and free wine. A good place to
start is 49 Geary.
Shahla Fry Oct. 6
2. If the weather permits, rent a boat and paddle your way around Stow Lake in
Carol Reina Oct. 7 Golden Gate Park and enjoy the beauty of your surroundings.
Terry Watson Oct. 17 3. Take a stroll across the Golden Gate Bridge. Enjoy the beautiful view of the city
Annie Signio Oct. 20 and the Pacific Ocean as the sun sets. Breathe in the crisp and refreshing air. It
will remind you of why you love the city.
Michael Bigler Oct. 25
4. Head out to one of the city's nightlife photo booth spots and make it "a night to
Susan Gearey Oct. 26 remember"
Mark Moorer Oct. 31 5. From Feb 9—11. Food From The Heart at the Ferry Building Marketplace kicks
Christian Crandal 1 Year off with a benefit for Slow Food from 5:00 - 8:00 p.m. Food and wine tickets will
be sold in $2 denominations - $2 and $4 for food tastes and $6 and $8 for
Johanan Gookins 1 Year glasses of wine. There will be tango dancing and music throughout the Nave. On
David Kingsley 3 Years Saturday there will be cooking demonstrations. On Sunday there will be Valentine
Maxine Parrick 3 Years crafts table for the kids. More information can be found on the Ferry Plaza Market
Website.
Miyako Nakamura 5 Years
6. For those that enjoy long tranquil walks in the gardens you can go to the Japa-
Antonio Cornejo 7 Years nese Tea Garden in Golden Gate Park.
Charles Osako 8 Years
Toni Arkoosh 20 Years
Michael Barcun 20 Years
Mary Suydam 34 Years Tiffany Upcoming Events
"Breakfast at Tiffany" celebrating the 50th Anniversary of the San Francisco
International Film Festival (In Store) Feb. 7
Breakfast at Tiffany (In Store) Feb. 24
November
Toni Arkoosh Nov. 2
Carlos Rocha Nov. 28
Danielle Lopez 1 Year December February
Wael Noman 1 Year Rachel Levin Dec. 3 Patsy Myers Feb. 6
Tina Loh 2 Years Mary Shaler Dec. 9 Michele Fukuda Feb. 12
Michael Bigler 5 Years Mikio Hirata Dec. 10 Philip Chen Feb. 14
Brian Beall 8 Years William Gatley 1 Year Mariam Nouri Feb. 15
Mikio Hirata 8 Years George O’Connor 6 Years Heidi Gerber 6 Years
Doug Sumiyoshi 10 Years Giles Marsden 15 Years Patsy Myers 36 Years
Elizabeth Lauricella 12 Years Cesar Nisthal 23 Years
Carol Reina 14 Years January 2007!
Benjamin Alfaro 16 Years Mary Suydam Jan. 7
Jon Sholes 16 Years Benjamin Alfaro Jan. 15
Karen Flaherty 16 Years Sonia Sylls Jan. 12
Shahla Fry 16 Years Fred Delgado Jan. 27
George Libov 17 Years Keri Wolthausen 1 Year
Yoyoko Kawada 18 Years Jim Miller 2 Years
Jan Praggastis 27 Years Mark Moorer 7 Years
Fred Delgado 39 Years Mariam Nouri 7 Years
Paul Labagh 16 Years
The 350 Post 7

8. The 350 Post 8