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Strategic Partnerships and Co-locations Presented by: Sam Lippman President, ISM
Co-located Events • Same location and time – own identities • Overlapping exhibitors/sponsors • Increased attendee quantity & quality • Decreased logistical costs • Double attendee marketing efforts
Volunteer and Staff Leadership Engaged
Fill in each others gaps
Fill in each others gaps
About Sam Lippman • President of ISM based in Arlington, VA • Organizer of ECEF, Large Show Roundtables (LSR), Attendee Acquisition Roundtable (AAR), and the Exhibitor Sales Roundtable (ESR) • 35 years experience managing and producing exhibitions, conventions, conferences, forums, and roundtables • Consults in strategic planning, management and marketing • Facilitates board meetings, customer/user groups and attendee and exhibitor focus groups. • Before ISM, produced International CES, GRAPH EXPO, PRINT and the National Computer Conference
Sam Lippman Integrated Show Management & Marketing 3103 S. 14th Street Arlington, VA 22204 slippman@comcast.net

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Sam lippman Co location

  • 1. Strategic Partnerships and Co-locations Presented by: Sam Lippman President, ISM
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  • 3. Co-located Events • Same location and time – own identities • Overlapping exhibitors/sponsors • Increased attendee quantity & quality • Decreased logistical costs • Double attendee marketing efforts
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  • 5. Volunteer and Staff Leadership Engaged
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  • 9. Fill in each others gaps
  • 10. Fill in each others gaps
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  • 15. About Sam Lippman • President of ISM based in Arlington, VA • Organizer of ECEF, Large Show Roundtables (LSR), Attendee Acquisition Roundtable (AAR), and the Exhibitor Sales Roundtable (ESR) • 35 years experience managing and producing exhibitions, conventions, conferences, forums, and roundtables • Consults in strategic planning, management and marketing • Facilitates board meetings, customer/user groups and attendee and exhibitor focus groups. • Before ISM, produced International CES, GRAPH EXPO, PRINT and the National Computer Conference
  • 16. Sam Lippman Integrated Show Management & Marketing 3103 S. 14th Street Arlington, VA 22204 slippman@comcast.net