1. Shifting Ad Revenue
from
Print to Digital

2. Enhancing Ad Revenue
with Digital

3. The Obvious

4. E-newsletters
Banner Ad Space
Video Ad Space
Featured Exhibitor
Sponsor of the Month

5. Event Website
Banner Ads
Video Ads
Rich Media Ads
Exhibitor/Sponsor Rotating Logos
Featured Exhibitor/Sponsor
Exhibitor/Sponsor Profile Features

6. On-Site
Internet Stations Screen Savers
Shuttle Bus Trailers
Pre-Workshop Ads
Apps

7. The Not-So-Obvious

8. Digital Brochures
Loader Videos
Embedded Videos
Banner Ads
Rich Media Ads
Deployment

9. E-vites
Pre-Show
Up-sell Special Events
Companion to Printed Piece
On-Site
Generate Additional Excitement
Post-Show
Thank you email with link to video/slide show

10. Meetups
Pre-Show
Announcement
On-Site
Announcement
Location
Post-Show
Thank you email with link to video/slide show

11. On-Site
 Tweet Boards
 Frame Them
 Rotating Ads
 Show App
 Loader Video
 Digital Show Dailies
 Digital Show Guides

12. Other Not-So-Obvious Ideas

13. Digital Sponsorships
Email to Prospect Database
Tiers
Quantity
Volume
By Targets
Title
Geographic

14. Digital Sponsorships
Emails to Registered Attendees
Tiers
Quantity
Volume
By Targets
Title
Geographic

15. Digital Sponsorships
Emails to Post Show Data
Tiers
Quantity
Volume
By Targets
Title
Geographic

16. You vs. Sponsor
Think Through Spam Laws

17. Web-Based
Virtual Press Rooms
Webinars
Live Chat Rooms

18. Think LivingSocial / Groupon
Promote Exhibitor special pricing
Deployed via email and/or text
Pre-Show and/or On-Site
Time and/or quantity

19. SmartBrief / MultiBrief
Commissions
Event Ad Report

20. Utilize Digital Dashboards to
Leverage Additional Revenue

21. 410-353-7554
or
Sharyn@Fixation.com