Slidedeck used for an education session during the IAEE Expo! Expo! event in Miami

1. Exhibitors and Attendees in Their Natural Habitat: Tools and Metrics for Analyzing Showsite Behavior to Improve Your Show Roger Lewis - Panelist

7. Benefits

8. Exhibitors & Attendees in their Natural Habitat

9. Capture visits & duration to understand attendee interests

10. Measure interest level by product area

13. Increasing Revenue with Revenue Predictability Score Lead Prioritization scoring which is calculated based upon attendee role, preferences, behavior, and lead qualification

14. i-Quadrant

19. Harness the power of complexity by taming it taming complexity TM A little background…

20. Who is MAYA?

22. Why was MAYA formed?

23. 1900… 1970 1980 1990 More taming complexity TM

24. 1900… 1970 1980 1990 [Printing Press, Telephone System] More $$$ At the turn of the last century powerful/complex systems were expensive and hence Rare taming complexity TM

25. 1900… 1970 1980 1990 [Printing Press, Telephone System] Powerful Systems are cheap and ubiquitous Cost of Power & Complexity More $$$ ¢ At the turn of the last century powerful/complex systems were expensive and hence Rare Trend 1: The cost of powerful, complex products and systems has dropped precipitously over the last hundred years. taming complexity TM

26. 1900… 1970 1980 1990 [Printing Press, Telephone System] Powerful Systems are cheap and ubiquitous Cost of Power & Complexity More $$$ ¢ At the turn of the last century powerful/complex systems were expensive and hence Rare taming complexity TM

27. 1900… 1970 1980 1990 [Printing Press, Telephone System] Powerful Systems are cheap and ubiquitous Cost of Power & Complexity More $$$ ¢ Information is Rare At the turn of the last century powerful/complex systems were expensive and hence Rare taming complexity TM

28. 1900… 1970 1980 1990 [Printing Press, Telephone System] Amount of Structured Information Powerful Systems are cheap and ubiquitous Cost of Power & Complexity More $$$ ¢ i Information is Rare At the turn of the last century powerful/complex systems were expensive and hence Rare Trend 2: The amount of structured information in the world has exploded with the advent of Radio, TV, and most recently the Internet. taming complexity TM

29. 1900… 1970 1980 1990 [Printing Press, Telephone System] Amount of Structured Information Powerful Systems are cheap and ubiquitous Cost of Power & Complexity More $$$ ¢ i Information is Rare At the turn of the last century powerful/complex systems were expensive and hence Rare taming complexity TM

30. 1900… 1970 1980 1990 [Printing Press, Telephone System] Amount of Structured Information Powerful Systems are cheap and ubiquitous Cost of Power & Complexity More $$$ ¢ i [Human evolution takes place on a much longer scale] Information is Rare At the turn of the last century powerful/complex systems were expensive and hence Rare taming complexity TM Trend 3: The ability for Humans to cope with these increases is limited by our own speed to evolve new “capabilities.”

31. 1900… 1970 1980 1990 [Printing Press, Telephone System] Amount of Structured Information Powerful Systems are cheap and ubiquitous Cost of Power & Complexity More $$$ ¢ i [Human evolution takes place on a much longer scale] Information is Rare MAYA was formed to help close this gap and match information and complex systems to the way people think. At the turn of the last century powerful/complex systems were expensive and hence Rare taming complexity TM

32. “ Most Advanced Yet Acceptable” -Raymond Loewy

33. MAYA | Human-Centered Design Design FORMING CONCEPTING • Sketching • Ideation • Concept Mapping . . . • Representation • Renderings • Models + Prototypes . . . Human-Centered Design OBSERVING EVALUATING • Interviewing • Field Studies • Contextual Inquiry . . . • Questionnaires • Usability Testing • Heuristics . . . Participatory Human-Centered Design We apply design thinking to business challenges…

34. taming complexity TM

35. What do customers experience (and expect)? taming complexity TM

36. Documenting “breakpoints” taming complexity TM

37. The Invisible Experience

38. Attendee-focused

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43. Attendee-Focused… WAYFINDING ACTIVITYFINDING INFORMATION ACCESS AND PACKAGING SOCIAL NETWORKING

44. Exhibitor-focused

45. Voice of the customer . . . Wary Pressured Disrespected Frustrated Anxious Victimized

46. First-time exhibitor

47. Typical forms

48. Title Often key information is managed like this…

49. Let’s follow one Exhibitor…

50. Exhibitor-Focused… ANXIETY COST BUSYNESS CONFUSION

51. For details, check out the white papers.