Presentation on evaluation of the Last Call Designated Driver - Safe Ride Home Project

1. The Last Call Project RESULTS Deanne Boisvert Public Health – Seattle & King County April 2009

2. What is Last Call? http://www.everystockphoto.com/photo.php?imageId=2094850

3. Research Project Partnership Between PHSKC & HIPRC Do these programs work? Funded by the CDC Conducted over 3 years

4. Why should you care?

5. Our findings!

6. GOALS and OBJECTIVES

7. Reduce death & injury from impaired driving crashes

9. What We Did

10. Seattle drinkers ages 21 - 34

11. Pioneer Square Pike/Pine Corridor Belltown Ballard Fremont Focus on 5 neighbor- hoods

13. Street Teams Point-of-Sale Special Events Bus Ads Earned Media Print Ads Websites Internet Ads TV Radio Social Marketing Campaign

14. Safe Ride Home

15. RDD Crash Data Arrest Data Street Surveys Evaluation

16. Results!

21. Questions?