The document discusses factors that can impact a company including the top digital marketing sites used, testing of new platforms and the best ones to date, technology opportunities and threats, and new emerging business model opportunities and threats. It also lists knowledge sources to consider like futurists, technology, emerging business models, marketing strategies, and marketing tactics. The second part defines social innovation as doing something different with other people and outlines types of innovation such as incremental or disruptive, whether inside or outside the company, and how innovation can increase revenue, reduce expenses, improve customer experience, or meet another company strategy or goal.

1. What Impacts Your Company?
• Top digital marketing sites used?
• Testing new platforms? Best to date?
• Technology Opportunities/Threats?
• New Emerging Business Model Opportunities/Threats?
• Other technologies or market factors worth watching?
Knowledge Sources:
Futurists
Technology
Emerging Business Models
Marketing Strategies
Marketing Tactics
And More…

2. Workshop on Social Innovation
Innovation: Doing something different
Social: With other people
Outside
Inside
Incremental
(product, service)
Increase
Revenue
Disruptive
(the future)
Reduce
Expenses
Improve Customer
Experience
Another Company
Strategy or Goal