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Top 10 Rules for Vertical Revolutionaries

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Dave McClure
Dave McClure

Top 10 Rules for Vertical Revolutionaries. This is a presentation on vertical search that i put together in 2005 when i was running marketing at Simply Hired.

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Top 10 Rules For Vertical Revolutionaries* Dave McClure [email_address] www.500hats.com *with apologies to Guy Kawasaki, author of Art of the Start
Q: What is “Vertical Search”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top 10 Rules for Verticals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule #1: Scratch a Rich Niche ,[object Object],[object Object],[object Object],webpages shopping cars travel jobs housing dating search complexity
[object Object],[object Object],[object Object],[object Object],[object Object],Rule #2: Find a Long Tail
[object Object],[object Object],[object Object],[object Object],[object Object],Rule #2: Find a Long Tail
Rule #2: Find a Long Tail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule #3: Pick the Right Porridge (Data) ,[object Object],[object Object],[object Object],[object Object]
Rule #4: Mind the Metadata ,[object Object],[object Object],[object Object],[object Object]
Rule #5: Give Great Search ,[object Object],[object Object],[object Object],[object Object],[object Object],breadth of data depth of relevant metadata recency / frequency of data
Rule #6: Tags 'R' Us ,[object Object],[object Object],[object Object]
Rule #7: Don't be Evil (to your Vertical) ,[object Object],[object Object],[object Object],ORGANIC SPONSORED PAID
Rule #8: Buy Low, Sell High ,[object Object],[object Object],[object Object],[object Object]
Rule #9: Find Your Inner Killer App ,[object Object],[object Object],[object Object],[object Object],[object Object],search vertical search vertical app
Rule #10: Let's Get Vertical (Content+Community) ,[object Object],[object Object],[object Object],vertical search search vertical app content & community
* Bonus Rule #11: Fun is Good ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
simply hired .com The World’s Largest Search Engine for Jobs

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