Digital Asset Management Redefined
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Digital Asset Management Redefined Remco Koster from Woodwing, presented this deck at iMedia Brand Summits, Asia. #imbsummit
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Digital Asset Management Redefined
- 1. Remco Koster WoodWing Asia Pacific ! ! ! ! Digital Asset Management redefined
- 3. Content marketing explodes! Content marketing is engaging with your audience through valuable content
- 4. Content Marketing Red Bull is a publishing empire that also happens to sell a beverage. “ ”
- 5. Content Marketing How Nike outruns the Social Media Competition. “ ”
- 6. Crowdsourcing the future of publishing? Crowdsourcing ! is obtaining ideas and content from a large online community
- 7. Crowdsourcing GuardianWitness takes Citizen journalism to the next level. “ ”
- 8. The world becomes more & more visual ๏ Facebook! • 240,000,000,000+ Photos! • 260 million uploads per day! • 300 uploads per second! ๏ More and more channels..
- 9. ! ๏ Find & Organize digital assets! ! ๏ Create & collaborate more efficiently! ! ๏ Distribute digital assets Challenges for creatives, corporates and publishers
- 10. It’s DAM simple.
- 12. Core principles
- 13. Visual and intuitive to use • Search, browse and preview in a highly visual way! • Familiar concepts, user acceptance is great Core principles
- 14. Fast & fluid performance Server Processing Server Cluster • High performance search engine - even with 20+ million assets! • Processing up to 50.000 assets - per hour Core principles
- 15. Open architecture • Strong API for integration: WCM, MRM, ECM..! • Open source web interfaces to build custom front ends Core principles
- 17. Speed up your creative workflow • Elvis DAM is the bridge between your digital assets and your creativity! • Built-in automated versioning of all your files For creatives
- 18. Share and collaborate on work in progress • Instantly create secure web links with high-res material! • Approve, reject and communicate about visual work For creatives
- 20. Organize and classify brand assets • Built-in taxonomy, folders and tags help you organize! • Rule based permissions offer full control For marketeers
- 21. Share and distribute marketing material • A brand portal to share high-res designs, videos and images! • Control when your marketing assets are released For marketeers
- 22. Business benefits
- 23. Save time, gain efficiency • Shortened search times saves hours everyday! • More efficient production through DAM integration! • Reporting on asset usage & management information! • Prevent mis-use of assets, avoid fines! For managers
- 24. It’s DAM simple.