2. Erik Qualman:
• Global Vice President for online
marketing of EF education
(world’s largest private educator)
• Fortune 500 speaker
• MBA professor at Hult
International Business School.
3. WHY DO WE
NEED TO
UNDERSTAND
SOCIALNOMICS?
• As present and future marketers, business people, & hopeful
entrepreneurs, we must embrace and adapt to social media to
capitalize on the benefits:
• Increased sales
• Creating and nurturing customer relationships
• Decreased marketing costs
4. HOW SHOULD
WE
UNDERSTAND
SOCIALNOMICS?
@ Word of Mouth- World of Mouth
@ Social Media= Preventative Behavior
@ Death of Social Schizophrenia
@ The transparency of the “Glass House
Generation”
6. • Social Media is the World’s Largest referral
program in history
• We care more about what our neighbors
WHAT IS say than what google does- instead of
futile searches we see what our friends
WORLD like!
• One message that remains constant
OF even after hundreds see it
MOUTH? • The real winners of social media
referrals are the products and services
that are genuinely good
• Reduces redundant labor, time, and
frustration
• Challenge for companies- social media
is shifting the traditional business
practices across all levels.
8. PREVENTATIVE
BEHAVIOR
• We have to think corporately and
individually about our actions
– will they put our company or out
image in a negative light?
– is it worth the risk?
– Your party animal should stay caged
10. SOCIAL
BRAGGADOCIAN
BEHAVIOR • When we get in the
competition of who is
doing the coolest things
• We evaluate our friends
and their activities and ask
ourselves what are we
doing with our lives?
• Challenges companies to
create products that
consumers take ownership
of.
11. DEATH OF SOCIAL
SCHIZOPHRENIA
“it is really difficult for a person who
is well rounded to stand out in this
new world”
12. WHAT IS SOCIAL
SCHIZOPHRENIA?
• We create personas at work, in social settings, and at
home
“being good at – we can be who we want to be in that situation
something is better and at that time and with those people…
than being good at – Our corporations have personas too
everything” • We can’t be multimillion dollar givers and
then be million gallon polluters
• We also can’t be good at everything and
have too many personas.
– Social media develops transparency that
negates this “persona” behavior
– Companies also have to focus on their core
strength and their niche.
13. WINNERS AND LOSERS- IN 140
CHARACTER WORLD
• People’s lives are moving online- companies
have to do the same
• They do not want traditional marketing
• HOW do we capture your faithful following
of customers as everything moves online?
1. admit your faults and move on
2. Let fans and customers
contribute to your products
3. Understand your customers of
today could be your competitors of
tomorrow- stay on the cutting
edge and don’t let that happen!
4. Listen first, sell second!!
14. WHAT’S NEXT FOR
THE GLASS HOUSE
GENERATION?
How do we stay transparent and successful?
• Referrals are still the most effective
form of marketing
• Challenges companies to start
moving from traditional marketing
to create discussions about
products among users/ buyers
using social media
15. WHAT DID I
LEARN?• This book makes me want to
research the effects of word of
mouth to see if it should be
recognized as an actual form of
advertising.
– If it is recognized, how do we
measure it?
• I have also learned about the
importance of staying on the
cutting edge and keeping your
business where the customers are.
16. WHO
NEEDS
• Everyone related to social media- which
is everyone…
• If you are on one end of the
TO
communication channel, you need to
know what companies are doing online
KNOW?
join in & check out your favorite
companies!
17. SOURCE • Qualman, E. (2011). Socialnomics: How
social media transforms the way we live
and do business. New Jersey: Wiley and
Sons.
