![The Case for Green Residential Construction ,[object Object]](https://image.slidesharecdn.com/caseforgreenresidentialconstruction20091202-12639425932216-phpapp02/85/Case-For-Green-Residential-Construction-20091202-1-320.jpg)
![overview ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommandé
Recommandé
Contenu connexe
En vedette
En vedette (9)
Similaire à Case For Green Residential Construction 20091202
Similaire à Case For Green Residential Construction 20091202 (20)
Case For Green Residential Construction 20091202
- 6. EnerQuality Corporation Energy Efficiency / Green Building Survey Shelton Group US green consumer market research EcoPulse / Green Living Pulse
- 7. competing demands site conditions design & style materials & technologies logistics
- 13. green urbanites - drivers location convenience responsibility
- 15. green families - drivers health & wellbeing work-life balance saving the polar bears
- 17. green down-sizers - drivers operating costs maintenance pride of ownership
- 19. green urbanites location = mid-town
- 20. green urbanites convenience = in the middle of things
- 21. green urbanites responsibility = retailer
Notes de l'éditeur
- Good Morning Thanks – Bill – Suresh – Team Sponsor Everyone for attending
- Green Construction a lot of literature – something there Location – not aas important Architecture – not as obvious Décor – not a sexy Strategic – creat your own reality
- 15 years Consulting engineering / construction industry / developer #’s guy – frustrated that better products not getting into hands of end-users 3 years – simplify - bridge the gap between technical & adoption
- Full service multi-disciplinary engineering firm.. excited to be involved Trow is an evolving firm, with a history of more than 50 years the company represents a wealth of knowledge and experience in the construction sector. Originally, Trow’s focus was the unseen parts of the project; soils and geotechnical engineering, materials testing and design. Trow is evolving, today we are diverse integrated service provider with Geotechnical, BET, Environmental , Infrastructure and …. I have never met a group of professionals more committed to building things…. and making sure they stay standing 75 offices across Canada and international, more than 2000 experts. Trow is growing ….
- What makes a successful project? Sales Green a piece Convert customers
- 4 year of… Energy efficiency is important to homebuyers Homebuyer’s perceptions of energy efficient features Willingness to pay Communications of benefits Importance of certification So people are concerned…. why aren’t they buying? Shelton Group Inc does an annual survey of consumers in the US Their finding are not earth shattering ~ 80% of the population is concerned about the climate change, environmental issues ~ 20% of the population actually integrate their concerns into purchase decisions ~ 1% lead with green – US population 300 million represents 3 million I think that is high, especially when you are talking about housing What shelton does do is begin to break-down and group buyers
- Green = more complicated Green Initiative Demonstration Homes Story - decision fatigue
- Green options Who is buying Where does green rank Decisions & trade-offs
- Key point: focus on key green features that speak to target customers Can’t be everything to everyone Story critics
- Shelton segmentation right track Customers >> Green >> what makes tick Specific design features / purchasing decisions / products that speak to what is important to customers Air filtration for families - kids w/ asthma
- Builders/ developers segment already – 1 st home communities, condo’s, custom Green segments I have used Successfully tapped / potential / largly untapped Describe / behavious
- Meet the … Pause A B C D E F G H I J K L M N O P GTA example – metropolitan area Are they interested in your project?
- What makes them tick How do these drivers relate to your project Tower project story
- Meet the … Pause A B C D E F G H I J K L M N O P Picture a subdivsion project Horizontal vs vertical Different needs
- Family first! Soccer moms Green is context What worries them Global / community
- Pause A B C D E F G H I J K L M N O P Growing demographics Opportunity Length of ownership challenge
- Life time of experience Fixed income – operating costs Know what the want & what works Durability / time fixing Dad story
- Examples of how to match techs with drivers Specifically match 9 drivers w/ technologies or engineering Simplify to create you own reality
- Successful projects in toronto Green positioning to attract part of bigger urbanite segment Are projects green b/c they are in mid-town?
- What do they do Story Jason…
- Builder web-sites… amenities listing Focus: Life style What is important
- products that promise 20 minutes to win the business Technical studies to tangible things w/ meaning
- Quality construction / piece of mind / time to relax Mill Pond story…
- Commuter trains … see it everywhere Makes commuting easier for greenies b/c …. Saving the polar bears Project come w/ this … story
- Time / gardening / proud of home Mattamy: Sunday dinner test
- Big one Fixed income – lower operating Energy savings Laser focus – lower capital costs
- Who owns a house > 15 years? Worry about replacing roof, hot-water tank replacement Flood / guests / inconvienence Gas companies know Tankless HW builds on this…
- Value – price, environmental impact Differentiation! better products not green products
- Differentiation! better products not green products Read
- Alignment Critics…. Hydro Bills story
- So what qualifies me to tell you about all of this… Career spans environmental management, risk management, policy and strategy in the consulting engineering, construction and green strategy sectors. Experience aligning environmental, business and policy objectives on a project and initiative level. Disney calls it the circle of life, I began my careen in consulting engineering doing water supply work in Waterloo Region for Stantec as they were expanding into Ontario. I evolved to contaminated sites and environmental due diligence work at small environmental firm. From here I joined St. Lawrence Cement / Dufferin Concrete were I introduced systematic environmental management and integrated environmental planning in to corporate strategy. This eventually grow to sustainability / green strategy at St. Lawrence and Mattamy and my own firm SHIFT. Today, I am leveraging my Green Strategy experience in the construction industry with Trow’s building sector experience to service our clients as they build green
- Approach Passion -