1. Revive!Working an Add Agency RIGHT.
Created and Presented by ‘Debola Mobee (November, 2014)
2. Welcome!
2
“Desire is the key to motivation, but it is
determination and commitment to an
unrelenting pursuit of your goal -- a
commitment to excellence -- that will
enable you to attain the success you
seek.” -- Mario Andretti (a retired Italian American world champion racing driver, one of the most
successful Americans in the history of the sport).
3. Working it right!
3
Now, lets start with opening our minds . . .
Business can be much better to chase.
Billings can be much better in our favour.
Profits can be much better for us.
Earnings and emoluments can be more wholesome.
We can be more productive in our responsibilities.
We can be happier at our jobs.
We can live better on the long run.
These are all very desirable possibilities.
4. The Attitude
4
“You must be very patient, very persistent.
The world isn’t going to shower gold coins
on you just because you have a good idea.
You’re going to have to work like crazy to
bring that idea to the attention of people.
They’re not going to buy it unless they
know about it.”
– Herb Kelleher (founder and former CEO of Southwest Airlines, one of the first airlines to offer low-cost fares by eliminating unnecessary
services).
5. Our Challenge
5
We currently exist under a
challenged business environment
and we need a REVIVAL to stand tall
and well positioned for success.
6. BUT WHAT IS THE DEFINITION OF REVIVAL?
6
revival
rɪˈvʌɪv(ə)l/
noun
1.
an improvement in the condition, strength, or fortunes of someone or something.
"a revival in the fortunes of the party"
synonyms: improvement, rallying, picking up, betterment, amelioration, turn
for the better;
Kick-starting the REVIVAL
7. How revival works
7
From Within to Without (Internal to External)
For the Individual
For Units or Departments
For the Organization
For the Individual
There must be an inner desire for a refreshing.
There must be an inner yield and embrace to positive change.
There must be an external reflection of an attitude of positive change.
There must be a physical expression of the resolve to achieve far much better results.
There must be a demonstrable desire to attain ‘the next level’.
8. How revival works (Cont’d)
8
For the Units/Departments
There must a be desire to overhaul operating procedures.
There must be a communal desire to implement newer and effective methods.
There must be a set goal to assert the change.
There must be a physical expression of the resolve to achieve far much better results.
There must be a desire to attain ‘the next level’.
For the Organization
There must be set goals to achieve.
There must be a new and refreshing ‘Can do’ attitude.
There must be positive competitiveness.
There must be approval and implementation of new methods and procedures.
There must be a desire to deliver the Vision and Mission or even to surpass them.
12. 12
“Wars are usually lost not because of the
STRENGTH or WEAKNESS of the armies but by a
LACK OF COLLECTIVE WILL to Win”
Things to remember (Cont’d)
13. 13
“To fight and conquer in all your battles is
not supreme excellence; supreme excellence
consists in breaking the enemy's resistance
without fighting.”
- Sun Tzu, the Art of War
Things to remember (Cont’d)
14. 14
The following points are key to successful revivals:
Prepare
Take action
Refresh
Reposition
How do we Revive?
15. 15
Proper Planning Prevents Poor Performance!
To Prepare
Internalizing this statement is the first step to successful preparation.
Know the Challenge
Know the Competition
Know your Strengths
Gear up to face the
Challenge & Competition
Leave no stone unturned
(take nothing for granted)
17. 17
To Take Action
Be customer focused
Be ready to provide solutions at
all times
Drive with zeal and perceived
determination for success
Never let opportunities slip by
Always be on the prowl for new
ideas.
Understand and respect time factors
Have a positive outlook to all things
and ooze confidence
Demonstrate and continuously
improve knowledge in your core area
of discipline and the Agency’s
operations.
18. 18
To Refresh
Always seek newer and better ways to
achieve results both internally and externally
Refresh your mind always, of set goals and
objectives.
Be abreast of industry and environmental
information, trends and opportunities, e.t.c..
Increase and refresh knowledge through
consistent training internally and externally.
Respond to all issues at the right time and within allotted time frames
Drive yourself hard! Our lives depend on it.
19. 19
To Reposition
Define service areas to internal and external audiences with precise clarity.
Also define mode of operations to drive these service areas as clearly too.
Communicate your repositioning simply, effectively and firmly.
Reflect it, Act it, then define it into a creed for Wetherheads. It can become
a Mantra.
25. 25
Belief (5)
We can be
leadersin billings,
awards,
processes,
systems &
manpower
development.
26. 26
Belief (6)
We are what we
repeatedly do.
Excellence therefore is
not and act but a habit.
- Arostotle
27. 27
Who must we be?
A Relevant Creative Force
Setting the mark in Thought Leadership
Innovative ideas & Trendsetters
of renowned creativity.
A Fighter For Top Slots
Displaying consistent and continuous improvement
Through never-ending-thinking.
We do not rest on our oars!
One Integrity Team
Our word is our bond.
We are committed to our values.
We don’t cheat clients or service suppliers
We don’t cheat our people or organization.
28. 28
What must drive us?
The thoughts of
yesterday and the
glory of yesterday
Will not take us far.
Let’s change our
mindset and be set for
the greater glories of
now.
29. 29
What must drive us? (Cont’d)
You can’t THINK your
way into right actions.
You must rather ACT
your way into right
thinking.
30. 30
What must drive us? (Cont’d)
“ The Quality of a Person’s Life is
in direct proportion to their
Commitment to Excellence,
regardless of their chosen field
of endeavor "
- Vince Lombardi
31. 31
What can stop us?
If indeed we have a world view,
What then can stop us from achieving our vision?
What can stop us from becoming leaders in our field?
Only the absence of self-belief
and a can-do attitude can
stop us!
32. 32
What can stop us? (Cont’d) 1
Productivity and Efficiency at the
expense of Effectiveness and Meaning
“ If I draw many scamps, that should
satisfy the boss! I have no time for
research, insight & strategy. No time for
reviews & analysis.”
“ I will write out a really huge document
to cover up for poor interrogation
of the brand.”
“ I don’t need to start this costing all
over again. I will simply copy and paste
the one we used for client X.”
“ It is late and I see no reason for
contact reporting. I will capture
everything tomorrow morning.”
“ Even though we have not gone to
inspect, we can fill the job
completion form. We did a good job
from the scratch.”
“ Let’s just produce as many copies
as are needed. The quality doesn’t
matter for now; Afterall, it is just a
one day event.”
33. 33
What can stop us? (Cont’d) 2
“ There are those
who look at things the way
they are, and ask why…
… I dream of things that
never were, and ask
why not?
- Robert F Kennedy
Inability to query status quo!
34. 34
Our way forward?
We need to set
the following
clear objectives
& principles:
Lead:
Leadership in day-to-day
activities & tasks
Focus : Single-minded
dedication to
achievement
of an objective.
Free:
Freedom to think
and be open to
wow! Ideas
Experiment :
Explore more.
35. 35
Under which kind of Leaders?
The
Servant
Leaders
“ It’s all about
how I can be
of help ”
“ It’s all about
being
responsible.”
36. 36
Under which kind of support?
“ If one man thinks for an organization,
it becomes a ‘one-man-ization’and not an
Organization ”
But if 100 employees are thinking for
an organization; that means you have
basically 100 general managers
thinking of how to improve their
organization
37. 37
Under which kind of resolve?
We must all be
front liners to think ahead
of the Servant Leader
and supply him
with whatever is required
because we say we are a
collaborative community
…let’s REVIVE!
