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Metadata Use Cases
    You Can Use
              For


DAMA Chicago
           Bob Dein
   Metadata Solutions Architect
      Allen Systems Group
       bob.dein@asg.com

        August 15, 2012

                                  Copyright®2012 Allen Systems Group, Inc.
About ASG Software Solutions


• Founded in 1986 by Arthur L. Allen,
  President & CEO
• 1,300 employees in over 80 offices
  worldwide
• More than 3,400 customers worldwide
• $400 million in revenue annually
• Solutions to meet metadata,
  infrastructure/ops management and
  cloud challenges
• Expertise in implementing metadata and
  data governance solutions
• 85% of Fortune 500 companies
  rely on ASG products
                                                                          www.asg.com
                                                            Copyright® 2011 AllenAllen Systems Inc.
                                                              Copyright®2012 Systems Group, Group,    Inc.
Top Rochade Customers




Banking   Insurance             Financial
                                Copyright®2012 Allen Systems Group, Inc.
Top Rochade Customers (cont.)




                                         Auctions
                   Pharmaceutical
Oil and Gasoline

                                          Retail
                                                               Health Care
Market Research

                                          Hotels
                      Software                                   Airlines
  Professional
    Services

                    Telecommunications              Market Research
                                                                 Copyright®2012 Allen Systems Group, Inc.
Top Rochade Customers (Government)




Defense Finance and Accounting
        Service (DFAS)




                                               Copyright®2012 Allen Systems Group, Inc.
Data Governance and Information Management Challenges

Problems Governing & Managing Data               Cost of Misunderstanding
• Lack of standards– no global codes,             • Expensive missteps - Action is taken -
  definitions or data format exists                 only to find out later that information
• Application specific definitions – term           was wrong or incomplete
  definitions differ across divisions and LOB     • Higher costs – unclear change impact
• No single source of truth – unless vetted         and creation of redundant processes
  its not trusted.                                  and information
• No ownership / governance for the          ?    • Slow response – lack of information
  problem – system and process “work-               clarity slows decision process and
  arounds” are created.                             agility for mergers and regulatory
• Difficult to find and understand data             initiatives (HIPAA, Sarbanes Oxley,
  reliance on key knowledge workers.                Basel II)
• Root Cause Analysis-data quality issues         • Productivity loss – those who don’t
  are time consuming to understand and              understand data burden the few that
  verify.                                           do




                                                                               Copyright®2012 Allen Systems Group, Inc.
Solving the Problem of Information


Metadata is
the
                          Makes information usable:
DNA                       •   Supports consistent use of terminology
of information            •   Describes how information can be used, combined, and shared
technology                Optimizes value of existing IT investment:
                          •   Enables broad re-use of information
                          •   Establishes knowledge base of information and assets

                          Protects corporate reputation:
                          •   Prevents inappropriate exposure and use of information
                 Who?
                          •   Provides “evidence” for governance and compliance purposes
                 What?
                          Minimizes cost of information usage:
                 How?     •   Reduces need for users to question information
                 When?    •   Minimizes time spent reconciling “inconsistent” information
                 Where?   •   Reduces storage costs due to creation and maintenance of redundant data
                              and complexity
                 Why?



                                                                               Copyright®2012 Allen Systems Group, Inc.
DMBOK Metadata Management Framework


                        Data
                     Architecture
    Data Quality     Management
                                       Data
    Management
                                    Development



 Meta Data                                  Database
Management                                 Operations
                        Data              Management
                     Governance
 Document
                                            Data
    &
                                          Security
  Content
                                         Management
Management       Data
             Warehousing
                              Reference
                   &
                                  &
               Business
                             Master Data
             Intelligence
                             Management
             Management                           © DAMA International 2010


                                                              Copyright®2012 Allen Systems Group, Inc.
DMBOK Metadata Management 101

  Definition: Planning, implementation, and control activities to enable easy access to high quality,
  integrated meta-data.     Goals:
                                       1. Provide organizational understanding of terms, and usage
                                       2. Integrate meta-data from diverse source
                                       3. Provide easy, integrated access to meta-data
                                       4. Ensure meta-data quality and security

Inputs:                                Activities:
                                                                                                         Primary Deliverables:
• Meta-data Requirements               1. Understand Meta-data Requirements (P)
                                                                                                         • Meta-data Repositories
• Meta-data Issues                     2. Define the Meta-data Architecture (P)
                                                                                                         • Quality Meta-data
• Data Architecture                    3. Develop and Maintain Meta-data Standards (P)
                                                                                                         • Meta-data Models and Architecture
• Business Meta-data                   4. Implement a Managed Meta-data Environment (D)
                                                                                                         • Meta-data Management Operational
• Technical Meta-data                  5. Create and Maintain Meta-data (O)
                                                                                                          Analysis
• Process Meta-data                    6. Integrate Meta-data (C)
                                                                                                         • Meta-data Analysis
• Operational Meta-data                7. Manage Meta-data Repositories (C)
                                                                                                         • Data Lineage
• Data Stewardship Metadata            8. Distribute and Deliver Meta-data (C)
                                                                                                         • Change Impact Analysis
                                       9. Query, Report, and Analyze Meta-data (O)
                                                                                                         • Meta-data Control Procedures
Suppliers:              Participants:                   Tools:                            Consumers:             Metrics:
• Data Stewards         • Meta-data Specialist          • Meta-data Repositories          • Data Stewards        • Meta Data Quality
• Data Architects       • Data Integration Architects   • Data Modeling Tools             • Data Professionals   • Master Data Service Data
• Data Modelers         • Data Stewards                 • Database Management Systems • Other IT Professionals     Compliance
• Database              • Data Architects and           • Data Integration Tools          • Knowledge Workers    • Meta-data Repository Contribution
  Administrators          Modelers                      • Business Intelligence Tools     • Managers and         • Meta-data Documentation Quality
• Other Data            • Database Administrators       • System Management Tools           Executives           • Steward Representation/Coverage
  Professionals         • Other DM Professionals        • Object Modeling Tools           • Customers and        • Meta-data Usage/Reference
• Data Brokers          • Other IT Professionals        • Process Modeling Tools            Collaborators        • Meta-data Management Maturity
• Government and        • DM Executive                  • Report Generating Tools         • Business Users       • Meta-data Repository Availability
  Industry Regulators   • Business Users                • Data Quality Tools
                                                        • Data Development and Administration Tools
   © DAMA International 2010                            • Reference and Master Data Management Tools

                                                                                                                         Copyright®2012 Allen Systems Group, Inc.
10 Reasons Why Metadata Solutions Fall Short


1.   Lack of Commitment – “Tell me again why we need this?..”
2.   Poorly Defined Scope – “Rome wasn’t built in a day..”
3.   Poorly Defined Requirements – “What does it do for me?..”
4.   Poor Communication – “meta what?..”
5.   Reorgs & Personnel Changes - “It’s who, not what you know..”
6.   Lack of Business Relevance – “It’s like Google right?..”
7.   Lack of IT Relevance – “Our new ETL tool does that..”
8.   DIY Mentality – “Don’t buy one, I can build that..”
9.   High Level of Complexity – “I don’t get it..”
10. Poor User Experience – “Where’s the app?..”
                                                                Copyright®2012 Allen Systems Group, Inc.
How Use Cases Can Make a Difference


1.   Lack of Commitment – “Now that’s a compelling business case..”
2.   Poorly Defined Scope – “That’s all it needs to do for now..”
3.   Poorly Defined Requirements – “That’s what it needs to do for us..”
4.   Poor Communication – “A picture is worth a thousand words..”
5.   Reorganization & Personnel Changes – “Great story, now I get it!..”
6.   Lack of Business Relevance – “I’ll use this every day!..”
7.   Lack of IT Relevance – “This will make us better, faster, cheaper..”
8.   DIY Mentality – “OK, maybe we shouldn’t build that..”
9.   High Level of Complexity – “Now I get it..”
10. Poor User Experience – “That was easy..”
                                                                 Copyright®2012 Allen Systems Group, Inc.
Use Cases 101

Use Case - defines a goal-oriented set of interactions between external actors
and the system under consideration (e.g. DMBOK Goals & Activities).
• initiated by a user with a particular goal in mind
• describes the sequence of interactions between actors and the system
• captures who (actor) does what (interaction) with the system, for what purpose (goal)

System – a mechanism that an actor interacts with in order to achieve a goal
(e.g. DMBOK Tools)

Actor - party outside the system that interacts with the system (e.g. DMBOK
Suppliers, Participants and Consumers)

Input/Output – description/illustration of what actors contribute/receive from
the system (e.g. DMBOK Inputs & Deliverables)

Scenario - an instance of a use case representing a single path through the use
case. Use Cases usually have many scenarios.
                                                                           Copyright®2012 Allen Systems Group, Inc.
Example Metadata Use Case: Reporting/Analytics

Scenario
An authorized business user accesses the Business Metadata Repository. The system validates the user credentials and provides
access. Business user searches the Repository for particular business terms or keywords. In addition simple and effective reporting
and analytical tools are also available. The results of the search or a requested report should be displayed with an option to print or to
export to a recognized output format (e.g. CSV).
                                Use Case: Reporting/Analytics


        INPUT                  ACTOR                             SYSTEM

                                                                                       Sample data
                        Authorized user submits a       Validates search parameters,
    Login screen         search to the Business           conducts the search and      The following table suggests a possible data
                          Metadata Repository                  displays results        that can be used as part of this Use Case:
                   1
                               OUTPUT

                                                                                       #    Data element        Value                     Comments
                             Search results                                            1   Search          “Revenue”             The system should display
                                                                                           keyword                                  all business terms that
                                                                                                                                    contain the requested
                                                                                                                                            keyword
                        Authorized user submits a
                                                                                       2   Report          All business terms    The system should display
                         request for report to the      Validates report parameters
                                                                                           parameters      within a category,    all business terms with the
                           Business Metadata             and generates the report
                               Repository                                                                  e.g. Finance          requested category in a list
                                                                                                           Management                        format
                               OUTPUT                                                  3   Export          CSV file                   The system should
                                                                                           parameters                             generates a CSV file that
                                                                                                                                   contains the contents of
                            Requested report                                                                                               the report




                                                                                                                                Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case Contexts



           Corporate                                                              Finance




                                                                                               Sales

                   Conceptual /
  Line of          Logical                                       Business
Business Mgr       Physical /
                                  Revenue
                                                                   IT Dept
                   Deployed




    App Dev
                                                                                      Business
                                                                                       Analyst


                                                      Note: Automated discovery, relationship
                       DBA                         mapping, and lineage of the physical context.

                                                                    Copyright®2012 Allen Systems Group, Inc.
Business Metadata Context



                                                   Contextual
           Corporate                            Domain(s)/Group(s)                                    Finance


                                  Compliance                          Definition /
                                  Standards /                         Description /
                                   Measures                          Value Domain                                  Sales

                   Conceptual /
  Line of          Logical                                                            Business
Business Mgr       Physical /
                                    Models          Revenue
                                                                                       IT Dept
                   Deployed




    App Dev
                                                                                                          Business
                                                                                                           Analyst



                       DBA

                                                                                        Copyright®2012 Allen Systems Group, Inc.
Technical Metadata Context



                                                          Contextual
           Corporate                                   Domain(s)/Group(s)                                       Finance


                                    Compliance                                Definition /
                                    Standards /                               Description /
                                     Measures                                Value Domain                                    Sales

                   Conceptual /
  Line of          Logical                                                                     Business
Business Mgr       Physical /
                                       Models              Revenue
                                                                                                 IT Dept
                   Deployed


                                     Process                                      Report
                                  (Appl / ETL / etc)
                                                          Database /
                                                         Table / View /
    App Dev
                                                            Column
                                                                                                                    Business
                                                                                                                     Analyst


                                                                                    Note: Automated discovery, relationship
                       DBA                                                       mapping, and lineage of the physical context.

                                                                                                  Copyright®2012 Allen Systems Group, Inc.
Full Contextual Representation = Governance



           Corporate                                      Contextual                                         Finance
                                                       Domain(s)/Group(s)

                                    Compliance                               Definition /
                                    Standards /                              Description /
                                                                            Value Domain                                    Sales
                                     Measures

  Line of          Conceptual /
Business Mgr       Logical                                                                    Business
                   Physical /
                                       Models              Revenue
                                                                                                IT Dept
                   Deployed


                                     Process                                     Report
                                  (Appl / ETL / etc)
                                                          Database /
    App Dev                                              Table / View /
                                                            Column                                                 Business
                                                                                                                    Analyst


                                                                                   Note: Automated discovery, relationship
                 DBA                                                            mapping, and lineage of the physical context.

                                                                                                 Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Desktop Metadata Accessibility

Scenario
An authorized user highlights some text (a single word or a combination of words) while on a Windows desktop or in any of the
applications (e.g. Microsoft Word, PowerPoint, browser, etc.) and uses a combination of function keys to retrieve and view the
Business Term definition from the Business Metadata Repository. The Business Term definition is displayed in a pop-up window (as
in IBM’s BG Anywhere).


                                     Use Case: Desktop Accessibility


             INPUT                       ACTOR                           SYSTEM


     Highlighted text and         Authorized business user
                                                                Validates user and retrieves
     combination of keys         highlights text and presses
                                                                 Business Term definition
                                combination of function keys
                            1                                                                  Sample data
                                        OUTPUT
                                                                                               The following table suggests a possible data
                                Business Term definition is
                                  displayed in a pop-up
                                                                                               that can be used as part of this Use Case:
                                         window

                                                                                               #    Data element       Value                 Comments
                                                                                               1   Business Term   Highlighted
                                                                                                   name            word on a
                                                                                                                   desktop, e.g.
                                                                                                                   “Revenue”
                                                                                               2   Business Term    Business         Additional attributes may be
                                                                                                   definition      Term            retrieved from a pop-up window
                                                                                                                   definition,
                                                                                                                   name and
                                                                                                                   short
                                                                                                                   description




                                                                                                                                   Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Desktop Metadata Accessibility



           Corporate                                                            Finance




                                                                                             Sales



  Line of
Business Mgr




    App Dev
                                                                                    Business
                                                                                     Analyst
                                           Custom
                                            App
                       DBA

                                                                  Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Desktop Metadata Accessibility


                                    Highlight the business term
                                            “Revenue”
           Corporate                                                            Finance




                                                                                             Sales



  Line of
Business Mgr




    App Dev
                                                                                    Business
                                                                                     Analyst
                                              Custom
                                               App
                       DBA

                                                                  Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Desktop Metadata Accessibility


                                    Pop-up Glossary Terms With
                                    Name Containing “Revenue”
           Corporate                                                            Finance




                                                                                             Sales



  Line of
Business Mgr




    App Dev
                                                                                    Business
                                                                                     Analyst
                                             Custom
                                              App
                       DBA

                                                                  Copyright®2012 Allen Systems Group, Inc.
All Information Available Via Intuitive Search


 Get quick       …drill down for
definitions       availability of          …link directly to the
and related         detailed                  metaGlossary
 business     context, metrics, and           For full details
concepts…       implementations




                                                        Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Governance Workflow

Scenario
An authorized user (in a role of Author), say Data Steward, enters a Business Term in the Business Metadata Repository. The system validates Author’s identity
and saves the Business Term definition in “CREATED” status. Author submits the new Business Term definition for approval. The status is changed from
“CREATED” to “SUBMITTED.” A notification of the new submitted term is sent to all users granted the Approver role. An approver receives a notification vie
email, enters Business Metadata Repository and reviews and approves the new Business Term. The system creates a production version of the term with
status “APPROVED”. Other users of the Business Metadata Repository can view only those Business Terms that have “APPROVED” status.



                                Use Case: Workflow Support


         INPUT                   ACTOR                           SYSTEM

                                                         Validates and saves new
     Business term       Authorized business user
                                                        working version of Business
       definition        (Author) creates Business
                                                       Term definition with CREATED
                     1      Term in Repository
                                                                    status


                            Author submits new           System updates status of
                     2
                         Business Term for approval      working version of term to
                                                               SUBMITTED

                          Notification message to
                     3
                                 Approvers
                                                                                         Sample data
                     4
                         Approver enters Repository
                             and approves new
                                                         System creates production
                                                       version of term and sets status
                                                                                         The following table suggests a possible data that can be used as
                               BusinessTerm                    to APPROVED
                                                                                         part of this Use Case:
                         Authorized users can view
                     5      new Business Term
                                                                                          #       Data element             Value                       Comments
                                                                                          1   Business Term      Attributes of Business
                                                                                              definition         Term
                                                                                          2   Business Term      CREATED                 See Use Case steps for status changes
                                                                                              status             SUBMITTED 
                                                                                                                 APPROVED




                                                                                                                                                   Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Governance Workflow

                                     VP of                              Dir of
                                     Finance                            Acctg /
                                                                        Compliance




Financial                                                                    IT
                                                                             Architect
Controller                              Quality
                                        Mgr
                                                           Governance
                                                           Mgr




Membership




 Business
 Analyst




    IT
 Architect

                                               Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Governance Workflow

                                     VP of                              Dir of
                                     Finance                            Acctg /
                                                                        Compliance




Financial                                                                    IT
                                                                             Architect
Controller                              Quality
                                        Mgr
                                                           Governance
                                                           Mgr




Membership




 Business
 Analyst




    IT
 Architect

                                               Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Governance Workflow




Financial                                                             IT
                                                                      Architect
Controller                            Quality
                                      Mgr
                                                       Governance
                                                       Mgr




Membership




 Business
 Analyst




    IT
 Architect

                                           Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Governance Workflow

                                     VP of                              Dir of
                                     Finance                            Acctg /
                                                                        Compliance




Financial                                                                    IT
                                                                             Architect
Controller                              Quality
                                        Mgr
                                                           Governance
                                                           Mgr




Membership




 Business
 Analyst




    IT
 Architect

                                               Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Business/Technical
                                                                                                         Metadata Integration
Scenario
Business and technical metadata resides in the Business Metadata Repository. An authorized user (in a role of Author), say Data Architect, edits a Business
Term in the Business Metadata Repository and links it to a technical metadata object (e.g. Table or Column). The system creates a working version of the
Business Term change with “MODIFIED” status. Author submits the Business Term alignment change for approval. The status is changed from “MODIFIED” to
“SUBMITTED.” A notification of the submitted term change is sent to all users granted the Approver role. An approver receives a notification vie email, enters
Business Metadata Repository and reviews and approves the Business Term alignment change. The system creates a production version of the term with
status “APPROVED”. Other users of the Business Metadata Repository can view only those Business Terms that have “APPROVED” status.
            Use Case: Business/Technical Metadata Integration


      INPUT                     ACTOR                            SYSTEM
                         Authorized business user
                       (Author) looks up and links a      Validates and saves new
  Business term
    definition              Business Term to a          working version of Business
                                                       Term definition with MODIFIED
                                                                                              Sample data
                   1    Technical Metadata Object
                          stored in the Metadata                    status
                                                                                              The following table suggests a possible data that can
                                Repository
                                                                                              be used as part of this Use Case:
                        Author submits change to         System updates status of
                   2
                       Business Term for approval        working version of term to
                                                               SUBMITTED

                         Notification message to
                   3                                                                      #           Data element                             Value                   Comments
                                Approvers
                                                                                          1      Business Term definition   Business Term attributes, such as
                        Approver enters Repository      System updates production
                                                                                                                            Name, Short Description, Long
                   4   and approves Business Term      version of term and sets status                                      Description, etc.
                                 change                        to APPROVED                2      Technical Metadata         Technical metadata elements, such as
                                                                                                 definitions                entities, attributes, tables, columns,
                        Authorized users can view
                   5     Business Term lineage
                                                                                                                            records, fields, etc.
                                 change                                                   3      Business Term Status        MODIFIED SUBMITTED                    See Use Case
                                                                                                                            APPROVED                                 steps for status
                                                                                                                                                                        changes




                                                                                                                                                             Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Business/Technical
                                             Metadata Integration
                                                                            VP of                              Dir of
                                                                            Finance                            Acctg /
                                                                                                               Compliance




Financial                                                                                                           IT
                                                                                                                    Architect
Controller                                                                     Quality
                                                                               Mgr
                                                                                                  Governance
                                                                                                  Mgr




Membership
                                                               Ext Docs,
                                                               URLs, etc.




 Business
 Analyst     Models           Applications              DW

                                                             BI Reports
                      Databases
                                               ETL
                                  Metadata Repository



    IT
 Architect

                                                                                      Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Business/Technical
                                             Metadata Integration
                                                                            VP of                              Dir of
                                                                            Finance                            Acctg /
                                                                                                               Compliance




Financial                                                                                                           IT
                                                                                                                    Architect
Controller                                                                     Quality
                                                                               Mgr
                                                                                                  Governance
                                                                                                  Mgr




Membership
                                                               Ext Docs,
                                                               URLs, etc.




 Business
 Analyst     Models           Applications              DW

                                                             BI Reports
                      Databases
                                               ETL
                                  Metadata Repository



    IT
 Architect

                                                                                      Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Business/Technical
                                             Metadata Integration
                                                                            VP of                              Dir of
                                                                            Finance                            Acctg /
                                                                                                               Compliance




Financial                                                                                                           IT
                                                                                                                    Architect
Controller                                                                     Quality
                                                                               Mgr
                                                                                                  Governance
                                                                                                  Mgr




Membership
                                                               Ext Docs,
                                                               URLs, etc.




 Business
 Analyst     Models           Applications              DW

                                                             BI Reports
                      Databases
                                               ETL
                                  Metadata Repository



    IT
 Architect

                                                                                      Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Business/Technical
                                             Metadata Integration
                                                                            VP of                              Dir of
                                                                            Finance                            Acctg /
                                                                                                               Compliance




Financial                                                                                                           IT
                                                                                                                    Architect
Controller                                                                     Quality
                                                                               Mgr
                                                                                                  Governance
                                                                                                  Mgr




Membership
                                                               Ext Docs,
                                                               URLs, etc.




 Business
 Analyst     Models           Applications              DW

                                                             BI Reports
                      Databases
                                               ETL
                                  Metadata Repository



    IT
 Architect

                                                                                      Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Business/Technical
                                             Metadata Integration

Global Business Definition



                                        Valid Values
                                        Code DESC
                                        3     Haz of Lead Coverage: exp only
                                        7     Lead Law/Lead Liability
                                        9     Cover for Haz, Full Policy Limits



 Physical Deployment: the where and how is it used in our IT Systems




                                                                 Copyright®2012 Allen Systems Group, Inc.
Metadata Use Case: Integration With Technical Metadata




                                     Business Term
                                  definitions, stewards
                                     and where this
                                 certified term is used
                                 in the IT environment




                                            Copyright®2012 Allen Systems Group, Inc.
Conclusions


Good Use Cases are Crucial to Metadata Projects:
• Pre-Requisite for trial and evaluation of metadata solutions
• An efficient means of capturing functional metadata requirements
  (Requirements & Relevance)
• Promotes user involvement (Commitment)
• User and goal oriented (Commitment & Relevance)
• Specifies all the different ways to use the metadata solution (Scope)
• Written in an easy-to-understand structured narrative (Simplicity &
  Communication)
• Help close the gap between functional requirements and testing
  (Quality)
• Represent the solution benefits supporting a metadata business case
  (Commitment, Communication & Relevance)
                                                           Copyright®2012 Allen Systems Group, Inc.
Use Case
Demonstration

                Copyright®2012 Allen Systems Group, Inc.
Documentation




Client Success Cases +
       Examples


                         Copyright®2012 Allen Systems Group, Inc.
Why ASG ?


                           The Data Warehousing Institute’s Best
                             Practice Award in the category of
  25+ Years of Data                 “Data Governance”

Management experience




Recognized leader in the    Hundreds of the world’s
    management of             largest organizations
   metadata for data,      trust ASG for solutions to
process, and technology     help manage their data

                                                   Copyright®2012 Allen Systems Group, Inc.

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Metadata Use Cases You Can Use

  • 1. Metadata Use Cases You Can Use For DAMA Chicago Bob Dein Metadata Solutions Architect Allen Systems Group bob.dein@asg.com August 15, 2012 Copyright®2012 Allen Systems Group, Inc.
  • 2. About ASG Software Solutions • Founded in 1986 by Arthur L. Allen, President & CEO • 1,300 employees in over 80 offices worldwide • More than 3,400 customers worldwide • $400 million in revenue annually • Solutions to meet metadata, infrastructure/ops management and cloud challenges • Expertise in implementing metadata and data governance solutions • 85% of Fortune 500 companies rely on ASG products www.asg.com Copyright® 2011 AllenAllen Systems Inc. Copyright®2012 Systems Group, Group, Inc.
  • 3. Top Rochade Customers Banking Insurance Financial Copyright®2012 Allen Systems Group, Inc.
  • 4. Top Rochade Customers (cont.) Auctions Pharmaceutical Oil and Gasoline Retail Health Care Market Research Hotels Software Airlines Professional Services Telecommunications Market Research Copyright®2012 Allen Systems Group, Inc.
  • 5. Top Rochade Customers (Government) Defense Finance and Accounting Service (DFAS) Copyright®2012 Allen Systems Group, Inc.
  • 6. Data Governance and Information Management Challenges Problems Governing & Managing Data Cost of Misunderstanding • Lack of standards– no global codes, • Expensive missteps - Action is taken - definitions or data format exists only to find out later that information • Application specific definitions – term was wrong or incomplete definitions differ across divisions and LOB • Higher costs – unclear change impact • No single source of truth – unless vetted and creation of redundant processes its not trusted. and information • No ownership / governance for the ? • Slow response – lack of information problem – system and process “work- clarity slows decision process and arounds” are created. agility for mergers and regulatory • Difficult to find and understand data initiatives (HIPAA, Sarbanes Oxley, reliance on key knowledge workers. Basel II) • Root Cause Analysis-data quality issues • Productivity loss – those who don’t are time consuming to understand and understand data burden the few that verify. do Copyright®2012 Allen Systems Group, Inc.
  • 7. Solving the Problem of Information Metadata is the Makes information usable: DNA • Supports consistent use of terminology of information • Describes how information can be used, combined, and shared technology Optimizes value of existing IT investment: • Enables broad re-use of information • Establishes knowledge base of information and assets Protects corporate reputation: • Prevents inappropriate exposure and use of information Who? • Provides “evidence” for governance and compliance purposes What? Minimizes cost of information usage: How? • Reduces need for users to question information When? • Minimizes time spent reconciling “inconsistent” information Where? • Reduces storage costs due to creation and maintenance of redundant data and complexity Why? Copyright®2012 Allen Systems Group, Inc.
  • 8. DMBOK Metadata Management Framework Data Architecture Data Quality Management Data Management Development Meta Data Database Management Operations Data Management Governance Document Data & Security Content Management Management Data Warehousing Reference & & Business Master Data Intelligence Management Management © DAMA International 2010 Copyright®2012 Allen Systems Group, Inc.
  • 9. DMBOK Metadata Management 101 Definition: Planning, implementation, and control activities to enable easy access to high quality, integrated meta-data. Goals: 1. Provide organizational understanding of terms, and usage 2. Integrate meta-data from diverse source 3. Provide easy, integrated access to meta-data 4. Ensure meta-data quality and security Inputs: Activities: Primary Deliverables: • Meta-data Requirements 1. Understand Meta-data Requirements (P) • Meta-data Repositories • Meta-data Issues 2. Define the Meta-data Architecture (P) • Quality Meta-data • Data Architecture 3. Develop and Maintain Meta-data Standards (P) • Meta-data Models and Architecture • Business Meta-data 4. Implement a Managed Meta-data Environment (D) • Meta-data Management Operational • Technical Meta-data 5. Create and Maintain Meta-data (O) Analysis • Process Meta-data 6. Integrate Meta-data (C) • Meta-data Analysis • Operational Meta-data 7. Manage Meta-data Repositories (C) • Data Lineage • Data Stewardship Metadata 8. Distribute and Deliver Meta-data (C) • Change Impact Analysis 9. Query, Report, and Analyze Meta-data (O) • Meta-data Control Procedures Suppliers: Participants: Tools: Consumers: Metrics: • Data Stewards • Meta-data Specialist • Meta-data Repositories • Data Stewards • Meta Data Quality • Data Architects • Data Integration Architects • Data Modeling Tools • Data Professionals • Master Data Service Data • Data Modelers • Data Stewards • Database Management Systems • Other IT Professionals Compliance • Database • Data Architects and • Data Integration Tools • Knowledge Workers • Meta-data Repository Contribution Administrators Modelers • Business Intelligence Tools • Managers and • Meta-data Documentation Quality • Other Data • Database Administrators • System Management Tools Executives • Steward Representation/Coverage Professionals • Other DM Professionals • Object Modeling Tools • Customers and • Meta-data Usage/Reference • Data Brokers • Other IT Professionals • Process Modeling Tools Collaborators • Meta-data Management Maturity • Government and • DM Executive • Report Generating Tools • Business Users • Meta-data Repository Availability Industry Regulators • Business Users • Data Quality Tools • Data Development and Administration Tools © DAMA International 2010 • Reference and Master Data Management Tools Copyright®2012 Allen Systems Group, Inc.
  • 10. 10 Reasons Why Metadata Solutions Fall Short 1. Lack of Commitment – “Tell me again why we need this?..” 2. Poorly Defined Scope – “Rome wasn’t built in a day..” 3. Poorly Defined Requirements – “What does it do for me?..” 4. Poor Communication – “meta what?..” 5. Reorgs & Personnel Changes - “It’s who, not what you know..” 6. Lack of Business Relevance – “It’s like Google right?..” 7. Lack of IT Relevance – “Our new ETL tool does that..” 8. DIY Mentality – “Don’t buy one, I can build that..” 9. High Level of Complexity – “I don’t get it..” 10. Poor User Experience – “Where’s the app?..” Copyright®2012 Allen Systems Group, Inc.
  • 11. How Use Cases Can Make a Difference 1. Lack of Commitment – “Now that’s a compelling business case..” 2. Poorly Defined Scope – “That’s all it needs to do for now..” 3. Poorly Defined Requirements – “That’s what it needs to do for us..” 4. Poor Communication – “A picture is worth a thousand words..” 5. Reorganization & Personnel Changes – “Great story, now I get it!..” 6. Lack of Business Relevance – “I’ll use this every day!..” 7. Lack of IT Relevance – “This will make us better, faster, cheaper..” 8. DIY Mentality – “OK, maybe we shouldn’t build that..” 9. High Level of Complexity – “Now I get it..” 10. Poor User Experience – “That was easy..” Copyright®2012 Allen Systems Group, Inc.
  • 12. Use Cases 101 Use Case - defines a goal-oriented set of interactions between external actors and the system under consideration (e.g. DMBOK Goals & Activities). • initiated by a user with a particular goal in mind • describes the sequence of interactions between actors and the system • captures who (actor) does what (interaction) with the system, for what purpose (goal) System – a mechanism that an actor interacts with in order to achieve a goal (e.g. DMBOK Tools) Actor - party outside the system that interacts with the system (e.g. DMBOK Suppliers, Participants and Consumers) Input/Output – description/illustration of what actors contribute/receive from the system (e.g. DMBOK Inputs & Deliverables) Scenario - an instance of a use case representing a single path through the use case. Use Cases usually have many scenarios. Copyright®2012 Allen Systems Group, Inc.
  • 13. Example Metadata Use Case: Reporting/Analytics Scenario An authorized business user accesses the Business Metadata Repository. The system validates the user credentials and provides access. Business user searches the Repository for particular business terms or keywords. In addition simple and effective reporting and analytical tools are also available. The results of the search or a requested report should be displayed with an option to print or to export to a recognized output format (e.g. CSV). Use Case: Reporting/Analytics INPUT ACTOR SYSTEM Sample data Authorized user submits a Validates search parameters, Login screen search to the Business conducts the search and The following table suggests a possible data Metadata Repository displays results that can be used as part of this Use Case: 1 OUTPUT # Data element Value Comments Search results 1 Search “Revenue” The system should display keyword all business terms that contain the requested keyword Authorized user submits a 2 Report All business terms The system should display request for report to the Validates report parameters parameters within a category, all business terms with the Business Metadata and generates the report Repository e.g. Finance requested category in a list Management format OUTPUT 3 Export CSV file The system should parameters generates a CSV file that contains the contents of Requested report the report Copyright®2012 Allen Systems Group, Inc.
  • 14. Metadata Use Case Contexts Corporate Finance Sales Conceptual / Line of Logical Business Business Mgr Physical / Revenue IT Dept Deployed App Dev Business Analyst Note: Automated discovery, relationship DBA mapping, and lineage of the physical context. Copyright®2012 Allen Systems Group, Inc.
  • 15. Business Metadata Context Contextual Corporate Domain(s)/Group(s) Finance Compliance Definition / Standards / Description / Measures Value Domain Sales Conceptual / Line of Logical Business Business Mgr Physical / Models Revenue IT Dept Deployed App Dev Business Analyst DBA Copyright®2012 Allen Systems Group, Inc.
  • 16. Technical Metadata Context Contextual Corporate Domain(s)/Group(s) Finance Compliance Definition / Standards / Description / Measures Value Domain Sales Conceptual / Line of Logical Business Business Mgr Physical / Models Revenue IT Dept Deployed Process Report (Appl / ETL / etc) Database / Table / View / App Dev Column Business Analyst Note: Automated discovery, relationship DBA mapping, and lineage of the physical context. Copyright®2012 Allen Systems Group, Inc.
  • 17. Full Contextual Representation = Governance Corporate Contextual Finance Domain(s)/Group(s) Compliance Definition / Standards / Description / Value Domain Sales Measures Line of Conceptual / Business Mgr Logical Business Physical / Models Revenue IT Dept Deployed Process Report (Appl / ETL / etc) Database / App Dev Table / View / Column Business Analyst Note: Automated discovery, relationship DBA mapping, and lineage of the physical context. Copyright®2012 Allen Systems Group, Inc.
  • 18. Metadata Use Case: Desktop Metadata Accessibility Scenario An authorized user highlights some text (a single word or a combination of words) while on a Windows desktop or in any of the applications (e.g. Microsoft Word, PowerPoint, browser, etc.) and uses a combination of function keys to retrieve and view the Business Term definition from the Business Metadata Repository. The Business Term definition is displayed in a pop-up window (as in IBM’s BG Anywhere). Use Case: Desktop Accessibility INPUT ACTOR SYSTEM Highlighted text and Authorized business user Validates user and retrieves combination of keys highlights text and presses Business Term definition combination of function keys 1 Sample data OUTPUT The following table suggests a possible data Business Term definition is displayed in a pop-up that can be used as part of this Use Case: window # Data element Value Comments 1 Business Term Highlighted name word on a desktop, e.g. “Revenue” 2 Business Term Business Additional attributes may be definition Term retrieved from a pop-up window definition, name and short description Copyright®2012 Allen Systems Group, Inc.
  • 19. Metadata Use Case: Desktop Metadata Accessibility Corporate Finance Sales Line of Business Mgr App Dev Business Analyst Custom App DBA Copyright®2012 Allen Systems Group, Inc.
  • 20. Metadata Use Case: Desktop Metadata Accessibility Highlight the business term “Revenue” Corporate Finance Sales Line of Business Mgr App Dev Business Analyst Custom App DBA Copyright®2012 Allen Systems Group, Inc.
  • 21. Metadata Use Case: Desktop Metadata Accessibility Pop-up Glossary Terms With Name Containing “Revenue” Corporate Finance Sales Line of Business Mgr App Dev Business Analyst Custom App DBA Copyright®2012 Allen Systems Group, Inc.
  • 22. All Information Available Via Intuitive Search Get quick …drill down for definitions availability of …link directly to the and related detailed metaGlossary business context, metrics, and For full details concepts… implementations Copyright®2012 Allen Systems Group, Inc.
  • 23. Metadata Use Case: Governance Workflow Scenario An authorized user (in a role of Author), say Data Steward, enters a Business Term in the Business Metadata Repository. The system validates Author’s identity and saves the Business Term definition in “CREATED” status. Author submits the new Business Term definition for approval. The status is changed from “CREATED” to “SUBMITTED.” A notification of the new submitted term is sent to all users granted the Approver role. An approver receives a notification vie email, enters Business Metadata Repository and reviews and approves the new Business Term. The system creates a production version of the term with status “APPROVED”. Other users of the Business Metadata Repository can view only those Business Terms that have “APPROVED” status. Use Case: Workflow Support INPUT ACTOR SYSTEM Validates and saves new Business term Authorized business user working version of Business definition (Author) creates Business Term definition with CREATED 1 Term in Repository status Author submits new System updates status of 2 Business Term for approval working version of term to SUBMITTED Notification message to 3 Approvers Sample data 4 Approver enters Repository and approves new System creates production version of term and sets status The following table suggests a possible data that can be used as BusinessTerm to APPROVED part of this Use Case: Authorized users can view 5 new Business Term # Data element Value Comments 1 Business Term Attributes of Business definition Term 2 Business Term CREATED See Use Case steps for status changes status SUBMITTED  APPROVED Copyright®2012 Allen Systems Group, Inc.
  • 24. Metadata Use Case: Governance Workflow VP of Dir of Finance Acctg / Compliance Financial IT Architect Controller Quality Mgr Governance Mgr Membership Business Analyst IT Architect Copyright®2012 Allen Systems Group, Inc.
  • 25. Metadata Use Case: Governance Workflow VP of Dir of Finance Acctg / Compliance Financial IT Architect Controller Quality Mgr Governance Mgr Membership Business Analyst IT Architect Copyright®2012 Allen Systems Group, Inc.
  • 26. Metadata Use Case: Governance Workflow Financial IT Architect Controller Quality Mgr Governance Mgr Membership Business Analyst IT Architect Copyright®2012 Allen Systems Group, Inc.
  • 27. Metadata Use Case: Governance Workflow VP of Dir of Finance Acctg / Compliance Financial IT Architect Controller Quality Mgr Governance Mgr Membership Business Analyst IT Architect Copyright®2012 Allen Systems Group, Inc.
  • 28. Metadata Use Case: Business/Technical Metadata Integration Scenario Business and technical metadata resides in the Business Metadata Repository. An authorized user (in a role of Author), say Data Architect, edits a Business Term in the Business Metadata Repository and links it to a technical metadata object (e.g. Table or Column). The system creates a working version of the Business Term change with “MODIFIED” status. Author submits the Business Term alignment change for approval. The status is changed from “MODIFIED” to “SUBMITTED.” A notification of the submitted term change is sent to all users granted the Approver role. An approver receives a notification vie email, enters Business Metadata Repository and reviews and approves the Business Term alignment change. The system creates a production version of the term with status “APPROVED”. Other users of the Business Metadata Repository can view only those Business Terms that have “APPROVED” status. Use Case: Business/Technical Metadata Integration INPUT ACTOR SYSTEM Authorized business user (Author) looks up and links a Validates and saves new Business term definition Business Term to a working version of Business Term definition with MODIFIED Sample data 1 Technical Metadata Object stored in the Metadata status The following table suggests a possible data that can Repository be used as part of this Use Case: Author submits change to System updates status of 2 Business Term for approval working version of term to SUBMITTED Notification message to 3 # Data element Value Comments Approvers 1 Business Term definition Business Term attributes, such as Approver enters Repository System updates production Name, Short Description, Long 4 and approves Business Term version of term and sets status Description, etc. change to APPROVED 2 Technical Metadata Technical metadata elements, such as definitions entities, attributes, tables, columns, Authorized users can view 5 Business Term lineage records, fields, etc. change 3 Business Term Status MODIFIED SUBMITTED  See Use Case APPROVED steps for status changes Copyright®2012 Allen Systems Group, Inc.
  • 29. Metadata Use Case: Business/Technical Metadata Integration VP of Dir of Finance Acctg / Compliance Financial IT Architect Controller Quality Mgr Governance Mgr Membership Ext Docs, URLs, etc. Business Analyst Models Applications DW BI Reports Databases ETL Metadata Repository IT Architect Copyright®2012 Allen Systems Group, Inc.
  • 30. Metadata Use Case: Business/Technical Metadata Integration VP of Dir of Finance Acctg / Compliance Financial IT Architect Controller Quality Mgr Governance Mgr Membership Ext Docs, URLs, etc. Business Analyst Models Applications DW BI Reports Databases ETL Metadata Repository IT Architect Copyright®2012 Allen Systems Group, Inc.
  • 31. Metadata Use Case: Business/Technical Metadata Integration VP of Dir of Finance Acctg / Compliance Financial IT Architect Controller Quality Mgr Governance Mgr Membership Ext Docs, URLs, etc. Business Analyst Models Applications DW BI Reports Databases ETL Metadata Repository IT Architect Copyright®2012 Allen Systems Group, Inc.
  • 32. Metadata Use Case: Business/Technical Metadata Integration VP of Dir of Finance Acctg / Compliance Financial IT Architect Controller Quality Mgr Governance Mgr Membership Ext Docs, URLs, etc. Business Analyst Models Applications DW BI Reports Databases ETL Metadata Repository IT Architect Copyright®2012 Allen Systems Group, Inc.
  • 33. Metadata Use Case: Business/Technical Metadata Integration Global Business Definition Valid Values Code DESC 3 Haz of Lead Coverage: exp only 7 Lead Law/Lead Liability 9 Cover for Haz, Full Policy Limits Physical Deployment: the where and how is it used in our IT Systems Copyright®2012 Allen Systems Group, Inc.
  • 34. Metadata Use Case: Integration With Technical Metadata Business Term definitions, stewards and where this certified term is used in the IT environment Copyright®2012 Allen Systems Group, Inc.
  • 35. Conclusions Good Use Cases are Crucial to Metadata Projects: • Pre-Requisite for trial and evaluation of metadata solutions • An efficient means of capturing functional metadata requirements (Requirements & Relevance) • Promotes user involvement (Commitment) • User and goal oriented (Commitment & Relevance) • Specifies all the different ways to use the metadata solution (Scope) • Written in an easy-to-understand structured narrative (Simplicity & Communication) • Help close the gap between functional requirements and testing (Quality) • Represent the solution benefits supporting a metadata business case (Commitment, Communication & Relevance) Copyright®2012 Allen Systems Group, Inc.
  • 36. Use Case Demonstration Copyright®2012 Allen Systems Group, Inc.
  • 37. Documentation Client Success Cases + Examples Copyright®2012 Allen Systems Group, Inc.
  • 38. Why ASG ? The Data Warehousing Institute’s Best Practice Award in the category of 25+ Years of Data “Data Governance” Management experience Recognized leader in the Hundreds of the world’s management of largest organizations metadata for data, trust ASG for solutions to process, and technology help manage their data Copyright®2012 Allen Systems Group, Inc.

Notes de l'éditeur

  1. Making info usable consists of achieving common ground, a cross-functional understanding of the same element. this allows for re-using the element, combining and sharing it across LOB’sSave time and money by re-using this information instead of starting from scratch and re-visiting previously made business decisions.Centralize your data facts in to one vetted, trusted source.Provide a means for auditing and “evidence” that IT knows where the information came from and what happened to it along the wayMinimize the cost of usage by providing a central repository for Root cause analysisReconcile inconsistent information be supported across the IT landscape and reduce storage costs due to the redundant information and subsequent complexity surrounding how information is being used today.
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  9. A large part of the ASG goal in future product development surrounds “actionable” information. Receiving the information at your fingertips from any desktop application and any level/location within the organization. In this manner the the certified business definitions are pervasive and aligned with the business
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