The following are results from a 2014 study completed by DMV.com on distracted driving attitudes and behaviours in the United States. Approximately 4,000 people across the United States took the opt-in survey between May and July 2014 and represent a wide cross-section of age groups, ethnicities, and genders. For more information or to request the raw data from the survey, please contact jason@dmvmedia.com

1. Distracted Driving Study: Education and Enforcement
Critical to Curbing Distracted Driving
October 2014

2. Quick Facts:
• Opt-in survey administered on DMV.com between May and July 2014
• 3,988 participants
• Survey was completed by users in all 50 states and DC
• For state-level demographics or raw data from the survey results,
please contact Jason@dmvmedia.com

3. Executive Summary
• There is a significant need to educate older drivers about the penalties of
distracted driving. 60% of drivers under 18 know the distracted driving laws
in their state compared to 30% of drivers 55 or older
• Although 90% of respondents believed texting and driving was as bad or
worse than intoxicated driving, 348% more motorists admitted to texting
and driving compared to those who admitted to driving under the
influence
• Consistency in legislating and enforcing distracted driving laws is critical.
While 76% of respondents know it is illegal to text and drive in their state,
50% either don’t know or believe it is legal to talk on your phone without
hands-free technology in their state

4. Gender Demographics
2,159 females (54%) and 1,829 males (46%) took part in the distracted driving survey

5. Age Demographics
6%
12%
15%
34%
19%
14%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Under 18 18-24 25-34 35-54 55-64 65 and older

6. Ethnicity Demographics
68%
10%
6%
1%
10%
5%
Caucasian
Asian/Pacific Islander
African American
Hispanic/Latino
Native American
Other

7. How Frequently Do You Do The Following
While Driving?*
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Drive While Intoxicated
Use GPS Without Hands-free Technology
Watch Video
Grooming
Eat or Drink (non-alcoholic)
Use Your Phone Without Hands-free Technology
Text Message
Multiple Times a Day At Least Once a Day At Least Once a Week At Least Once a Month At Least Once a Year Less Than Once a Year Never
*please see detailed statics on the final slide for more information

8. Texting vs. Phone Use vs. DUI
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Text Message Use Phone Without Hands-free Technology Drive While Intoxicated
Multiple Times a Day At Least Once a Day At Least Once a Week At Least Once a Month
At Least Once a Year Less Than Once a Year Never
Despite 90% of respondents stating that distracted driving is as bad or worse than drinking and driving, 348% more
respondents admitted to texting and driving and 554% admitted to using the phone and driving compared to driving
while intoxicated.

9. Do You Know if it is Illegal to Text Message
While Driving in Your State?
I know it is legal I know it is illegal I do not know if it is legal
76%
18%
6%
Although 76% of people are aware that it is illegal to read or send texts while driving, 35% of people at least
occasionally engage in the practice, suggesting stiffer penalties and more rigid enforcement may be necessary
to curb distracted driving.

10. Do You Know if it is Illegal to Talk on Your Phone
Without Using Hands-free Technology in your
State?
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
50%
23%
27%
I know it is illegal I know it is legal I don't know if it is legal
There is a significant need for a more comprehensive and inclusive ban on cell phone use nation-wide. Despite
awareness of the dangers, inconsistent legislation and education at the state-level is creating confusion
amongst drivers nationwide.

11. Do You Know What the Penalties are for
Texting and Driving in Your State?
Better educating motorists is critical to eliminating texting and driving. Only 38% of survey respondents
are aware of the distracted driving laws in their state.

12. More Effort Needed to Educate Older Drivers
about Distracted Driving
60%
Do You Know the Penalties for Texting and Driving in Your State?
56%
46%
35%
30% 29%
40%
44%
54%
65%
70% 71%
UNDER 18 18-24 25-34 35-54 55-64 65 AND OLDER
Yes No
There is a direct correlation between the age of the driver and their awareness of distracted driving laws. Motorists who have
grown up with distracted driving laws since starting to drive are much more aware of the penalties than older drivers.

13. What’s Worse: Driving While Intoxicated or
Driving While Texting?
10%
6%
84%
Driving while Intoxicated They are equally as bad Driving while Texting
Although most respondents agree that texting and driving is as bad or worse than driving while intoxicated, there
is significantly less social stigma attached to texting and driving. Harsher penalties and stronger enforcement may
be critical to reducing distracted driving on U.S. roadways

14. What do you Think Causes More Deaths per
Year?
72%
38%
Distracted Driving Driving while Intoxicated
Despite 72% of respondents believing that distracted driving causes more deaths per year, they were still over
five times more likely to drive distracted than drive while intoxicated

15. What do you Think Causes More Property
Damage per Year?
80%
70%
60%
50%
40%
30%
20%
10%
0%
73%
27%
Distracted Driving Driving while Intoxicated

16. Do you Feel Like you can Drive Safely While
Using Your Phone to Call or Text Message?
Although 84% of respondents admit that they can’t drive safely while texting or calling and driving,
35% admitted to at least occasionally texting and driving while 51% admitted to occasionally using their
phones without hands-free technology

17. How Frequently Do You Do The Following
Multiple
Times
per Day
At Least
Once a
Day
At Least
Once a
Week
At least
Once a
Month
At Least
Once a
Year
Less Than
Once a Year
Never Total
Text Message 135 194 249 257 148 206 2,242 3,431
Use Phone
Without Hands-
217 261 396 428 214 218 1,697 3,431
Free Technology
Eat or Drink
(Non-alcoholic)
226 437 700 688 277 179 924 3,431
Grooming 38 62 107 108 96 178 2,842 3,431
Watch video 40 32 35 38 32 96 3,158 3,431
Use a Navigation
System or GPS
Without Hands-
Free
90 104 260 447 326 194 2,010 3,431
DUI 16 10 13 33 55 138 3,166 3,431