Based on a 2014 survey of 300 marketers at mid-sized companies, DNN produced a report, "Marketing Got Complicated: Challenges (and Opportunities) for Marketers at Mid-Sized Companies." This presentation is from a DNN webinar about the report, which included an expert panel of marketing thought leaders (Sandra Zoratti, Ian Gertler, Jeff Korhan and Scott Wilder).

1. Marketing Got Complicated
Challenges (and Opportunities) for Marketers at Mid-
Sized Companies
@DNNCorp | #SimplifyMktg

2. The Report
2
February 2014 survey of 300 marketers
at mid-sized companies (50 to 5,000
employees)
The 15-page report contains data,
charts, detailed findings and
recommendations
In today’s webinar, an expert panel will
share their insights and solutions related
to the findings
Also available on the DNN website. Use this link: http://bit.ly/simplifymktg-rpt
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder

3. Meet Our Expert Panel
3
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder

4. Sandra Zoratti
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#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Read Sandra’s book:
Precision Marketing: Maximizing Revenue Through Relevance
http://www.amazon.com/Precision-Marketing-Maximizing-Revenue-Relevance/dp/0749465352

5. Ian Gertler
5
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Learn more about Ian:
http://www.symplegades.com/

6. Jeff Korhan
6
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Read Jeff’s book:
Built-In Social
http://www.amazon.com/Built-In-Social-Essential-Marketing-Practices/dp/111852974X

7. Scott Wilder
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#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Learn more about Marketing Nation:
http://www.marketo.com/marketing-nation/

8. Topics: Panel Discussion
1. How to combat Content Shock (content marketing)
2. How to manage a growing number of Marketing
technologies and vendors
3. How to manage Marketing priorities
4. How (or why) to deploy online communities
5. How to achieve objectives with modest budgets and
resource constraints
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#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder

9. 1) Content Shock
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#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
79%
72%
72%
Mark Schaefer’s Content Shock blog post: http://www.businessesgrow.com/2014/01/06/content-shock/

10. 2) Marketing Solutions
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4% 3% 2%
63%
49%
38%
25%
43%
33%
47%
62%
75%
56%
0%
10%
20%
30%
40%
50%
60%
70%
80%
50 to 99 100 to 499 500 to 999 1,000 to 5,000 Total
Total Number of Employees
Number of Marketing Solutions in Use vs. Company Size
None 1 to 4 5 or more
#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder

11. 3) Marketing Priorities
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#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder

12. 4) Online Communities
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#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
What are your organization’s plans for implementing
your own online community?
N=300
We currently have an online community implemented. 35%
In 2014 42%
In 2015 13%
In 2016 or later 2%
We have no plans to implement an online community. 8%
Total 100%
90%

13. 5) Budget and Resources
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#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Photo source: User Jodalo on flickr.
Marketers at Mid-Sized Companies

14. About DNN
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#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Visit our website to learn more about our suite of Marketing solutions:
http://www.dnnsoftware.com/solutions

15. Closing Thoughts
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#SimplifyMktg | @DNNCorp
@sandraz | @IanGertler | @jeffkorhan | @skwilder
Closing thoughts from our panel in 140 characters or less. Tweet the
ones that resonate with you (include #SimplifyMktg in your tweet)
Photo credit: Anthony Quintano on flickr.