Lessons from Leading Intranet Homepages

@dwg
www.digitalworkplacegroup.com
1
30+ lessons from
12 leading intranet
homepages
Hosted by:

@dwg
Presenter
2
Elizabeth Marsh
Director of Research
Digital Workplace Group (DWG)
• Leads DWG’s best practice research programme
• Works closely with DWG’s Consulting business
• Previously intranet manager at T-Mobile UK and at Reuters
• Co-author ‘Digital Renaissance of Work – Delivering digital
workplaces fit for the future’.
@dwg
@dnncorp

@dwg
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#1:

@dwg
Adidas Group homepage
4

@dwg
Adidas Group – what people said
5

@dwg
Adidas Group – noteworthy
6
Homepage news
carousel looks modern,
but missing key
usability features

@dwg
7
Clean, rich social feed,
although takes up a lot
of space without
showing much

@dwg
8
Action-oriented “App”
concept very interesting;
bundles some content in
place of having a global
navigation

@dwg
9
Quick access to
workspaces; social
not separated from
the main intranet

@dwg
10
#2:

@dwg
Adobe homepage
11

@dwg
Adobe – what people said
12

@dwg
Adobe – noteworthy
13
Rich, varied content

@dwg
14
Highly usable news
carousel: clear visual
signals and provides
users with control

@dwg
15
Rich, task-based, personalized
links make homepage about
action-oriented productivity

@dwg
16
Social stream shows below
the fold; but no interaction
available and no stream
scoping options

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17
Local (personalized)
events list plus global
office closures

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18
Social good campaign
highlighted on homepage

@dwg
19
#3:

@dwg
American Express homepage
20

@dwg
AmEx – what people said
21

@dwg
AmEx – noteworthy
22
Clean, boxy,
modern design

@dwg
AmEx – noteworthy
23
Links to key user
tasks presented with
app-like iconography

@dwg
AmEx – noteworthy
24
World clock

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25
#4:

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Arup homepage
26

@dwg
Arup – what people said
27

@dwg
Arup – noteworthy
28
At least 75% of Arup employees
are members of one of the 50+
Skills Networks

@dwg
Arup – noteworthy
29
Quick access to profiles,
news, communities and key
tools like the Bids system

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30
#5:

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Coca-Cola Enterprises (CCE) homepage
31

@dwg
CCE – what people said
32

@dwg
CCE – noteworthy
33
Interesting approach
to quick links with
section for immediate,
personalized tasks

@dwg
CCE – noteworthy
34
Personalized integration
with LMS (learning
management system)

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35
#6:

@dwg
Electrolux homepage
36

@dwg
Electrolux – what people said
37

@dwg
Electrolux – noteworthy
38
Extensive banner space
could be overwhelming

@dwg
39
Social stream with
status update box and
“Edit profile” link

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40
Links to different
countries’ news are
easy to access

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41
Top bar includes
notifications, time
zone selector and
language selector

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42
#7:

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EY homepage
43

@dwg
EY – what people said
44

@dwg
EY – noteworthy
45
Personalized list of
time-sensitive tasks

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EY – noteworthy
46
Search scope selector

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47
#8:

@dwg
Genentech homepage
48

@dwg
Genentech – what people said
49

@dwg
Genentech – noteworthy
50
Not “quick links” but
“Express menus”
that open groups of
categorized links

@dwg
51
Clean news carousel
design, but missing key
usability features

@dwg
52
Comments & ratings
take centre stage

@dwg
53
#9:

@dwg
IKEA homepage
54

@dwg
IKEA – what people said
55

@dwg
IKEA – noteworthy
56
Personalized links &
customizable links

@dwg
IKEA – noteworthy
57
Simple design, with
clever, understated
brand tie-in

@dwg
IKEA – noteworthy
58
Use of everyday
language alongside
branded tools

@dwg
59
#10:

@dwg
Mayo Clinic homepage
60

@dwg
Mayo Clinic – what people said
61

@dwg
Mayo Clinic – noteworthy
62
Simple, well-designed
news carousel

@dwg
63
Task-oriented menu
has no heading/label,
e.g. for “quick links”

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64
Status dashboard shows
critical, real-time business
intelligence (BI)

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65
Links to role-based
intranet sites for
various locations

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66
Search scoping options
based on common
categories of search, not
content repositories

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67
#11:

@dwg
Sprint homepage
68

@dwg
Sprint – what people said
69

@dwg
Sprint – noteworthy
70
Clean, rich design

@dwg
71
Well-designed news
carousel includes key
usability features

@dwg
72
Tabbed lists of links allow
more links in same space;
links not listed alphabetically

@dwg
73
#12:

@dwg
Unisys homepage
74

@dwg
Unisys – what people said
75

@dwg
Unisys – noteworthy
76
Sparse intranet design very
different from a separate social
platform with high adoption
levels and mature features

@dwg
Unisys – noteworthy
77
Raises the question of the
importance of functionality and
organizational culture versus
“beauty” and aesthetics

@dwg
Key trends among the 12 intranets
78
• Modern design: boxy, clean
• News carousels
• Social streams
• Personalization (news, links, tasks)
• App-like visual design for task lists
• Balancing news content with productivity tools
• Search scoping
• User research/user personas

Lessons from Leading Intranet Homepages

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