1. Dennis Shiao
Director, Content Marketing at DNN
@DNNCorp | @dshiao

2. Let’s Define “ROI”
2
ROI =
(Gain from Investment minus
Cost of Investment)
Cost of Investment

3. Let’s Define “ROI”
3
Takeaway:
A Web CMS can help you derive the
obvious ROI (Revenue).
But also consider the valuable gains that
are harder to quantify.

4. Let’s Define “ROI”
4
Let’s list them
out.

5. Gains from a Web CMS Solution
5
Revenue
Cost Savings
Time Savings
Performance
Scalability
Security
Assurance
Staying Current
Integration

6. CMS: Our Offerings
6
DNN Platform: Open Source
Evoq™ Content: Commercial

7. Let’s Define “ROI”
7
Let’s consider how
Evoq Content can
help you achieve
ROI.

8. Granular, Role-based Permissions
8
Scalability SecurityAssurance
*
* - Options available in Evoq Content only

9. Page and Module Caching
9
Revenue Performance

10. Webfarms
10
Scalability
Revenue
Performance
Image source: DNN Web Farm Configuration Guide

11. Technical Support
11
Time Savings Assurance Staying Current

12. Versioning, Roll-back, Workflow
12
Cost Savings
Evoq™ Content’s HTML Pro Module:
Version compare (with additions, deletions and updates
highlighted)
Auto-save
Roll-back
Workflow
Time Savings Assurance

13. SEO: Advanced URL Management
13
Cost Savings Time SavingsPerformance
Related blog post: http://www.dnnsoftware.com/blog/10-ways-dnn-can-improve-your-website-seo

14. SharePoint Integration
14
Cost Savings
Available in Evoq™ Content: Enterprise
Fast, secure publishing of documents stored in
Microsoft SharePoint
SharePoint List support
Security Integration

15. Digital Asset Management (DAM)
15
Cost Savings
Available in Evoq™ Content only:
Version control
Workflow
Advanced search
Document tagging
Document statistics
Time Savings

16. Site Groups
16
Cost Savings
Available in Evoq™ Content only:
Group multiple websites together (within the CMS)
Update content once and have it reflected across multiple
sites
Share users and user profile data across sites
Offer Single Sign On (SSO) across sites
Time Savings Scalability

17. More Robust Site Indexing (for Search)
17
Available in Evoq™ Content only:
More advanced search crawlers for site indexing
Control the URL’s that the crawler indexes – including the
indexing of external websites
Specify included and excluded file extensions
Specify directories that the crawlers will and will NOT index
PerformanceScalability

18. SUMMARY: Web CMS Benefits
18
Revenue
Cost Savings
Time Savings
Performance
Scalability
Security
Assurance
Staying Current
Integration
Visit the DNN website for more information on Evoq Content