Your customers expect more than a simple web site. They’re looking for a web experience that is personalized and relevant to them, as well as interactive and engaging. Evoq is built for digital marketers to deliver today’s customer-centric web experiences. Some of the things Evoq can do for digital marketers: 1) Improve SEO with keyword-friendly URLs and page titles, controlling redirects, and more. 2) Add the Marketo munchkin and Marketo Forms 2.0 in just a few keystrokes. 3) Personalize content to each individual visitor for maximum engagement. 4) Engage your advocates to share your content on their social networks. 5) Measure content effectiveness without accessing a separate analytics tool.

1. What Evoq Can Do for Digital Marketers
Will Morgenweck
VP, Product Management
@DNNCorp | @wmorgenweck

2. Evoq Mission Statement
“Simplify the content management
experience for Marketing professionals.”

3. Simplify the Content Management Experience for Marketing Professionals
• Creating a context-aware, Persona driven user experience
• Strict focus on design and usability
• Introduce and simplify features that address pain points for
content managers
• Improve and strengthen product differentiators
• Expand out-of-the-box integration offerings
• Create an experience that doesn’t require training
• Connect ‘content’ to ‘revenue’ for every organization

4. Advocate Marketing
• Activate your brand advocates by creating “Challenges” on your site.
• Utilize Challenges to encourage site members to create a post,
comment on an idea or share content across their social media
channels.
• Automatically validate the completion of each Challenge and view
analytics around adoption and resulting website traffic.
Benefit: Increase the reach of your marketing message beyond your
own channels. Deepen customer engagement with your brand.

5. Search Engine Optimization
• Evoq provides on-page search engine optimizations tools to help
your website rank higher in search results.
• Features include re-direct management, custom page titles and
automated sitemap generation.
Benefit: Save time on URL management, while gaining more
organic search traffic to your site. In addition, reduce the risk of
errors and broken links from manual processes.

6. Permissions & Workflow
• Permissions and workflow can be used together to manage a
growing team of content managers.
• Monitor and enforce consistency with brand standards.
• Evoq’s granular permissions feature allows you to dictate the
actions enabled by particular groups of users.
Benefit: Grow your team of website content contributors, while
ensuring quality control and brand consistency.

7. Content Personalization
• Today’s web visitors expect personalized experiences. In other
words, they need to see what they want, when they want it.
• Evoq enables you to build personalization rules that tailor site
content based on the visitor’s profile.
• Rules are based on user role, geographic location, language,
device type, page visited, link clicked and last activity date.
Benefit: Personalizing content to the visitor’s individual profile has
been proven to increase conversions and customer engagement.

8. Integrations & Connectors
• Add Google Analytics to your website and start collecting valuable
data on visitor behavior, traffic sources and more.
• Integrate Marketo easily without programming knowledge. Add the
Munchkin code and deploy Forms 2.0 in just a few clicks.
• Connectors for Box, Dropbox, Amazon, Azure and SharePoint, making it
easy to access any piece of content or digital asset from a single window.
Benefit: Evoq connects easily to popular cloud marketing software, so you
can use familiar and preferred solutions to extend your website’s functionality.

9. Content & User Analytics
• Quickly see how content is performing without needing a high level
of proficiency with analytics or a separate Web analytics system.
• Analytics are presented as an overlay on each page, via data
collected and managed by Evoq.
• Marketers can also view a navigation summary, to see how visitors
are coming to a page and how they are leaving.
Benefit: Helps you quickly understand the performance of each page
of your site, without having to log into a separate web analytics tool.

10. CONTENT
MANAGEMENT
Enhanced User Experience ✔ ✔
Page Level Workflow ✔ ✔
In-line Image Editing ✔ ✔
In-Context Page Analytics ✔ ✔
Flexible Content Layouts ✔ ✔
New File Manager ✔ ✔
Content Personalization ✔ ✔
Challenges ✔
Community Engagement ✔
CONNECTORS
Google Analytics ✔ ✔
Box ✔ ✔
Dropbox ✔ ✔
Marketo ✔ ✔
Facebook ✔
LinkedIn ✔
Twitter ✔
EVOQ CONTENT EVOQ ENGAGE
Try Evoq!
http://dnn.ly/TryEvoq
Register for our webinars:
http://dnn.ly/DNNWebinars
Contact Us:
sales@dnnsoftware.com