Learning how to tune social media for small business is possible, and doable within 2 hours a week. Deb shares her story about how she learned to use social media effectively as an new independent consultant and small business owner.
42. Try it, Fit it, Enjoy it! Find me @ Reveln Consulting Posterous Deb Nystrom [email_address]
Notes de l'éditeur
Does social media (interactive, community based websites) makes sense for your small business? Case study: tools and strategy make sense? Experimental: Get toes wet Sample advanced strategy: More time - deeper involvement Free vs. Paid Tools Recommending only those I’ve personally used with references to others from respected sources
Chris Brogan, Ken Burbary, Victoria Pater, etc. - Early Twitter TweetUp.
No single metric is a good indicator, you have to evaluate the usage from multiple dimensions Factor in what are users doing, time on site, interaction, and of course, did they end up buying, recommending products, or improving their lives Jeremiah Owyang, Silicon Valley, Partner, Customer Strategy, Altimeter Group, #1 Rank Analyst Blogs, Technobabble 2.0