1. ASSOCIATION OF BUSINESS SCHOOLS, 10
SEPTEMBER, 2013
SOCIAL MEDIA: YOU DO HAVE TIME FOR
THIS! TOOLS AND TIPS FOR BUILDING AN
ONLINE REPUTATION QUICKLY
Dr Lorraine Warren
University of Southampton
2. ABOUT ME
BENEFITS OF DIGITAL AWARENESS
CONSOLIDATING ACCOUNTS
AMPLIFICATION
Overview
3. Lorraine Warren
Director, Centre for Strategic Innovation (Research
Centre, School of Management
Academic, Researcher, Rapid Innovation
Development Events (creative festivals for digital
media/NEMODE/formal & informal processes), and
international development in Pakistan,
Teaching, Living and Working on the Web,
Steering Group of Web Science DTC
Centre for Innovation and Technologies in Education
(CITE)
4. What happens when you Google yourself?
we all have a personal 'brand„, profile or online
identity
increasingly international role
increasing online presence
take a defensive approach or make this work
FOR you?
Employability aspects
6. Rationale
Maintaining a personal profile or identity through
blending online and offline networking is becoming a
critical aspect of career or business development –
staff and students
It is essential that the information displayed online is
going to encourage rather than discourage potential
customers, collaborators etc.
Contribution to REF impact? LSE Impact Blog
contains some good articles, on blogging, twitter
(certainly amplification)
7. A new era?
Competition for employment in a global knowledge economy
increased levels of self-employment and portfolio working
growth of multi-disciplinary teams focused on specific tasks whose
members might be physically located anywhere in the world
life within a networked society
blurring of boundaries between „real‟ and „virtual‟, public and private
increasing use of digital technologies
Internal communications via twitter break down workplace hierarchies
Staff are encouraged to become “brand ambassadors” through
company and personal networks
Student/employability issues/expectations