3. Direct MailDirect Mail
• Program PitchProgram Pitch
• Creating PackageCreating Package
• Acquisition vs. UpgradeAcquisition vs. Upgrade
• Selecting ListsSelecting Lists
• EvaluationEvaluation
11. Special EventsSpecial Events
• Surf Dog Surf-A-ThonSurf Dog Surf-A-Thon
• HOPE TelethonHOPE Telethon
• Puppy Love RunPuppy Love Run
• Rummage SaleRummage Sale
17. how your company can help
Sponsorship Opportunities
Helping people with special challenges
Orphaned cats and dogs finding a safe haven
Parents and Children learning about sharing the earth
Educating Shelters about the business of saving lives
18. Sponsorship packages
HOPE Diamond Sponsorship (one)
Company will receive:
• 120 total seconds of air time (all on-air segments must have prior approval from HWAC)
• Three on-air two-minute matching game segments where your company logo will be featured on screen as matching
all the calls up to a certain dollar amount during that three minute period
• One on-air introduction of company representatives and check presentations
• On-air mentions during all four hours
• Company logo displayed on screen, in logo thank you montage each hour
• Company logo displayed on phone bank while representatives in company logo t-shirts answer phones for 2 hours (if
your staff is not available volunteers provided by HWAC will fill in)-10 representatives maximum
• Company logo displayed on Tote Board for four hours
• Full page advertisement in HWAC’s Companion newsletter
• Recognition on Center’s website www.animalcenter.org with link to your website
Approximate GRP’s 265,000
Total Donation $35,000
19. Sponsorship packages
HOPE Emerald Sponsorship (two)
Company will receive:
• 90 total seconds of air time (all on-air segments must have prior approval from HWAC)
• Two on-air two-minute matching game segments where your company logo will be featured on screen as matching all
the calls up to a certain dollar amount during that two-minute period
• One on-air introductions of company representatives and check presentations
• Company logo displayed on Tote Board for four hours
• Company logo displayed on screen, in logo thank you montage each hour
• Company logo displayed on phone bank while representatives in company logo t-shirts answer phones for one hour
( if your staff is not available volunteers provided by HWAC will fill in) - 10 representatives maximum
• On-air mentions for three hours
• Logo displayed on-screen at the top for three hours
• Full page advertisement in HWAC’s Companion newsletter
• Recognition on Center’s website www.animalcenter.org with link to your website
Approximate GRP’s 225,000
Total Donation $25,000
20. Sponsorship packages
Gold Sponsorship (four)
Company will receive:
• 30 total seconds of air time (all on-air segments must have prior approval from HWAC)
• One on-air two-minute matching game segment where your company logo will be featured on screen as matching
all the calls to a certain dollar amount during that three minute period
• Company logo displayed on phone bank while representatives in company logo t-shirts answer phones for 1 hour
( if your staff is not available volunteers provided by HWAC will fill in) - 10 representatives maximum
• On-air mentions for one hour
• Logo displayed on-screen at the top for one hour
• Company logo displayed on screen, in logo thank you montage each hour
• Half page advertisement in HWAC’s Companion newsletter
• Recognition on Centers website www.animalcenter.org with link to your website
Approximate GRP’s 85,000
Total Donation $5,000
21. Sponsorship packages
Bronze Sponsorship
Company will receive:
• Company logo displayed on screen during one Sponsor Spot
• Sponsorship of one taped segment
• Eighth page advertisement in HWAC’s Companion newsletter
• Recognition on Center’s website www.animalcenter.org with link to your website
Approximate GRP’s 20,000
Total Donation $1000
Friend of the Center
Company will receive:
• Company logo displayed on screen during one Sponsor Spot
• Pledge read on air
• Recognition in HWAC’s Companion newsletter
Approximate GRP’s 10,000
Total Donation $500
Associate
Company will receive:
• Pledge read on-air
• Recognition in HWAC’s Companion newsletter
Approximate GRP’s 5,000
Total Donation $250