fashion marketing. luxury brands.

1. Fashion
Marketing

3.  Tommy Hilfiger is an American company,
incorporated in Hong Kong. the company
has been taken over by the business
group named PVH (Phillips Van-Heusen)
 Tommy Hilfiger uses the segmentation
method to stimulate the change of its
mindset from traditional product centric
thinking to a more customer-centric
thinking. As a result, Tommy Hilfiger
optimizes the allocation of the total
marketing expenditure, launch tailored
CRM activities and effectively increase
its sales, margins and revenue. This
brand has the ability to optimize product
management, channel management and
communication. Tommy Hilfiger is now in
pole position for building sustainable and
profitable customer relationships.
 Fred Gehring is the current CEO of the
company.
 Tommy is highly known for its ready to
wear fabrics, designer wear, denim,
cosmetics & toiletries, engineering files &
tools, prophylactics and air charter
services
 I personally like this brand for its
richness of fabric quality and customer
services .I have been admiring the logo
of this brand ever since. Their wide
range of watches and pens occupy a small
bit of space in my collection.

5.  The Armani group is one of the leading
fashion houses in Europe.
 Its main strength that gives it a unique
advantage over it is its uncanny ability to
diversify, whether in its product line,
designs, or businesses.
 Armani the organization follows
Mintzberg’s Divisionalized form. Each
brand line is a division serving a distinct
market and running its own functional units
under the umbrella of one huge parent
company the “Giorgio Armani”. The
divisions of the Armani brand lines are
based on the pricing, management,
distribution and marketing.
 Each line of the Armani brand has its own
committed style, product and brand
manager, sales and communications, and its
own Public Relations staff. All the brand
lines are closely supervised by the brand
creator himself Giorgio Armani. The
Armani brand is built on the foundation of
its’ founder Giorgio Armani.
 Most fashion houses have the same cut,
shape, and style for its accessories, but
Armani makes a clear effort to make each
product look different.
 personally I would recommend many to opt
for this brand for its comfort, free to
carry and easily fitting clothing range.
Infact, can be termed the most comfort
providing affordable brand.

7.  Louis Vuitton has established itself as
one of the most high-end brands in
the fashion industry. Its success and
ability to remain in the market is
because of its effective marketing
mix.
 Yves Carcelle is the Chairman & CEO
and Marc Jacobs is the Artistic
Director of Louis Vuitton
 Louis Vuitton has established its own
unique identity in the market. It has
established itself as a handbag that
has a unique quality.
 Louis Vuitton chooses to price itself in
terms of value rather than price, Its
high-price makes consumers feel that
they are part of an exclusive society
when they carry a Louis Vuitton bag.
 Their decision to limit its distribution
channel is done in order to make
consumers feel that Louis Vuitton is
such a valuable product as its stores
few in number
 Louis Vuitton advertisements mainly
consist of celebrities. It gives
consumers a social reference group
that they are part of a group of
celebrities.
 owning a louis vuitton one day would be
a privilege to me. As today it has
turned into a sign of prestige in this
growing fashion world.

9.  Burberry is a British luxury fashion
house. And it is famous for its trench
coats which are designed by its founder
Thomas Burberry.
 It creates great products through
intensive focus on design, innovation,
quality and core heritage.
 Burberry is one of the huge design
houses that has actively embraced the
internet as a medium for sharing the
brand’s vision with the world; at the
spring summer 2012 catwalk show in
London back in September, followers on
twitter actually saw the models in their
outfits before they hit the catwalk and
the shows have been live streamed on
the internet for a few seasons. The full
Burberry Prorsum spring summer 2012
campaign will launch across all Burberry
platforms, from Their Facebook page
and Instagram to their stores across
the globe.
 The New faces of Burberry are Cara
Delavigne and Eddiered Mayne. They
advertise in vouge, marie maire,
prestige magazines. It continued
extension of its reach through
marketing innovation leveraging brand
content to engage and connect global
audience.
 Burberry products ,mainly the bags,
consist a very stylized chic look. Very
wearable and fashionable products. It
has its own unique identity.

11.  Gucci is an Italian fashion icon
company. Founded by Guccio Gucci in
Florence, 1906, it is now the most
famous luxury brand in the world. The
luxury goods carry premium products
designed for very wealthy individuals.
 The strength of Gucci is in its
established, very strong brand image
and international presence. Gucci has
also the ability to control its
distribution channels.
 The company has also increased the
number of their Directly Operated
Stores (DOS) as part of the
defensive strategy of taking more
control of the distribution process.
 The essence of Gucci is its
exclusivity. The brand portrays a
sexy and vibrant image, which is
communicated through their designs,
fashion shows and advertising. The
importance of the Gucci brand’s
positioning is that is distinctive and
has an aura of exclusivity amongst its
target audience.

13.  The ALDO Group owns and operates
a worldwide chain of shoe and
accessory stores. The company was
founded by Aldo Bensadoun in
Montreal, Quebec, in 1964 where
its corporate headquarters remain
today.
 Its current CEO is Réjean Dionne.
 It has grown to become a worldwide
corporation, with over 950 stores
under 8 retail.
 In 1991, the company launched the
"Transit" banner in Canada, which
later became "Spring" upon
launching in the US. Later, They
started the "Feetfirst" banner
which caters to an older clientele.
Additionally the company operates
"Globo Shoes" geared towards the
family market.In 2008,the company
began to re-brand some of its
"Stoneridge" stores as "Little
Burgundy" stores. The new "Little
Burgundy" stores carry brand name
footwear and accessories from over
seventy designers.
 Aldo is my favourite brand, I prefer
buying all my footwear from Aldo.
Their product quality and customer
attention and services have been a
bonus.

15.  DIESEL Is an Italian company. It is
best known for Pret-a-porter clothing
aimed at the young adult market.
 The truth is that Diesel has been so
many years in the business and have
done things so well that is difficult to
find a company now that can shadow it.
Though it has new threats ahead.
 The fact that is growing so much can
damage their reputation as a non
mainstream brand but nowadays they
are working to counter effect this by
setting their own network of self owned
stores where they can control better
the environment where the product is
sold and are removing their clothes
from big commercial centers where
they are seen in the same environment
with other brands.
 This brand produces the best range of
denims with different textures and
fabrication. They are costly but
affordable . Its very famous amongst
youngsters.