Alex Xiaoguang Zhu
5 SlideShares 3 Abonné 1 Suivi
Personal Information
Entreprise/Lieu de travail
Greater New York City Area, NY United States
Profession
Customer Insights & Strategy | Product Management & Innovation
Secteur d’activité
Consulting / Advisory
Site Web
www.skimgroup.com
À propos
I work in the cross-section of customer strategy, innovation and marketing. With strong critical thinking, curiosity and international mindset, I enjoy solving unique business challenges with strategic impact and working with a diverse and cross-functional team.
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Mots-clés
marketing innovation market research customer strategy consulting customer insights insights omnichannel digital marketing strategy patient centricity pharmaceutical biosimilar healthcare integrated insights analytics primary research pharma marketing patient insight patient strategy behavioral data patient experience conference healthcare consulting patient journey pmrg medical device global innovation messaging strategy communication ecommerce customer journey decision journey b2b marketing strategy consumer journey consumer insights customer experience new product development patient support program market sizing
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Présentations

(5)
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Using Behavior-based Market Sizing to Inform Global Medical Device Innovation Decisions

il y a 8 ans • 913 Vues

Using Counter-biosimilar Messaging to Protect Your Brand

il y a 8 ans • 422 Vues

Leveraging Patient Support Programs in Biologic-Biosimilar Competitive Landscape

il y a 8 ans • 893 Vues

Customer Journey : What SPG Keyless Check-in Teaches US

il y a 7 ans • 980 Vues

The Patient Journey Evolution in The Digital Age

il y a 6 ans • 1191 Vues

J’aime

(1)

In Pursuit of Reality

Luminary Labs • il y a 6 ans
Personal Information
Entreprise/Lieu de travail
Greater New York City Area, NY United States
Profession
Customer Insights & Strategy | Product Management & Innovation
Secteur d’activité
Consulting / Advisory
Site Web
www.skimgroup.com
À propos
I work in the cross-section of customer strategy, innovation and marketing. With strong critical thinking, curiosity and international mindset, I enjoy solving unique business challenges with strategic impact and working with a diverse and cross-functional team.
Mots-clés
marketing innovation market research customer strategy consulting customer insights insights omnichannel digital marketing strategy patient centricity pharmaceutical biosimilar healthcare integrated insights analytics primary research pharma marketing patient insight patient strategy behavioral data patient experience conference healthcare consulting patient journey pmrg medical device global innovation messaging strategy communication ecommerce customer journey decision journey b2b marketing strategy consumer journey consumer insights customer experience new product development patient support program market sizing
Tout plus