Please vote us on stage of #SXSW2016: http://panelpicker.sxsw.com/vote/49501 Today, the world is all about new technologies and innovations. They bring convenience and new functionality to our lives. However, the more devices and gadgets we have, the more energy we need. And in terms of consumption and production, humans tend to be very wasteful. But what if we could learn to recycle energy? We need to take a universal product, something we use daily, in order to adapt energy recycling in our lives. Coffee is one of the most widely consumed beverages around the world. The Positive Mug is the first cup of coffee with a positive effect. This travel mug uses the heat of coffee and turns it into electrical energy, which allows us to charge our mobile devices - on the go. Speaker: Dominik Heinrich, Creative Director Innovation Martin Biela, Executive Creative Director Founder: Torben Berger, Application Developer Mark Hollering, Creative Technology Director Christian Endecott, Concepter Dominik Heinrich, Creative Director Innovation The Team Members are employed at MRM//McCANN a citizen of McCANN Worldgroup

1. #RECYCLENRGY
RECYCLE
ENERGY:
CHARGE YOUR
PHONE WITH
YOUR COFFEE

2. DOM HEINRICH
CREATIVE DIRECTOR INNOVATION
MRM//MCCANN
MARTIN BIELA
EXECUTIVE CREATIVE DIRECTOR
MRM//MCCANN
#RECYCLENRGY

3. WE ONLY NOTICE ENERGY WHEN WE RUN OUT OF IT!

4. HUMANS
RELY ON:
COMMUNICATION
AND DATA IN EVERY
SINGLE MOMENT
OF THEIR LIFE!

5. ELECTRICITY
IS
BECO
M
IN
G
IN
CREASIN
GLY
IM
PO
RTAN
T TO
O
UR
W
O
RLD
–
TO
DAY
AN
D
IN
THE
FUTURE.

6. FOR COOKING
BAKING
SHOWERING
CHARGING OUR DEVICES
MAKING COFFEE
WE WASTE
ENERGY

8. WOULD YOU
STOP DRINKING
COFFEE?
QUESTION

9. AND STOP DRINKING
COFFEE TO RESCUE
OUR PLANET?

10. YES!

11. WAIT

12. LET’S BE MORE
PRAGMATIC

13. WOULD YOU
STOP USING
YOUR PHONE
TO RESCUE
OUR WORLD?

14. UNDECIDED?

15. YES!

16. GET OUT OF HERE!

17. WHY?

18. BILLION
CUPS OF
COFFEE
EVERY
DAY

19. WE'V
E COME
ROUNDI
N
ACIRCLE.

20. BUT

21. WHA
T ABOUT
RECYCLIN
GENERGY?

23. COFFEE BREAK

24. WE NEED:

25. COFFEE
A MACHINE
WATER AND
ELECTRICITY

26. WAIT

27. HOT WATER?

28. HEAT

29. INTERESTING!

30. HEAT IS
THE SOLUTION
TO RECYCLING
ENERGY!

31. HOW

32. USING
HEAT TO
CREATE NEW
ELECTRICITY!

33. HOT
COFFEE
HEAT CONTAINS ENERGY
CHARGE
PHONE
ON THE GO
AND
SHARE YOUR
STATUS
ONLINE

34. peltier element
current
heat
cold
+
_

36. WE CALL
OUR IDEA
CUPLOADER!

37. OUR DREAM HEADLINE

38. MORE?

39. THEN PLEASE
VOTE FOR US
TO SPEAK AT
SW 2016!#RECYCLENRGY

40. FOUNDERS

41. MARK HOLLERING
CREATIVE TECHNOLOGY DIRECTOR
DOMINIK HEINRICH
CREATIVE DIRECTOR INNOVATION
CHRISTIAN ENDECOTT
CREATIVE CONCEPT
TORBEN BERGER
CREATIVE TECH DEVELOPER
TEAM

42. CUPLOADER CONCEPT #RECYCLENRGY | 2015
RESTRICTION NOTICE
The thoughts and ideas in this presentation are the intellectual property of MRM//
McCANN GmbH a citizen of McCANN WORKGROUP Germany are copyright
protected. Copying in part or in whole as well as sharing with third parties is only
permitted with the written consent of MRM//McCANN GmbH.
Sitz der Gesellschaft/Corporate Headquarters: MRM McCann GmbH, Großer Hasenpfad 44, 60598 Frankfurt; Geschäftsführer/Management Board: Ruber Iglesias,
Elke Klinkhammer, Laurent Jaulin, Frank Ladner, Andreas Brückner; Registergericht/Registration Court: Frankfurt HRB 44100
41