This presentation was created as part of a class assignment for Evolutions & Trends in Digital Media, a class in the Master of Communication in Digital Media program at the University of Washington.

1. Content + Flowconsumer adoption of mobile television Dominique Barni | May 17, 2011

2. What factors do you weigh when considering a new technology?

3. Technology Acceptance Model

4. Cognitive Concentration

5. Content: Sufficient, Relevant, Timely

6. What does it mean?

7. Credits Presentation created by Dominique Barni | dbarni@uw.edu University of Washington, MCDM Program | COM 546 Spring Quarter 2011 Based on Jung, Y. et al. (2009) Consumer adoption of mobile TV: Examining psychological flow and media content. Computers in Human Behavior, 25 (1), 123-129. Photo Credits (in order of appearance) “Justice statue in Römer Square”, Microsoft Office Images http://office.microsoft.com/en-us/images/results.aspx?qu=balance%20scale&ctt=1#ai:MP900443450|mt:2| “Kobe drawing” by Marcus Kwan (aperturismo) http://www.flickr.com/photos/aperturismo/4488250788/ “Hello, Kitty” by Sharon Sperry Bloom (bloomgal) http://www.flickr.com/photos/bloomgal/5354645257/ “Mmmmmm” by SandorWeisz (santheo) http://www.flickr.com/photos/santheo/3445718967/ “Double Rainbow” by Ruth Allam (ruthallam) http://www.flickr.com/photos/rhallam/5511219365/