Why banks fail to make people love them...

1. 435 Consulting Successful Affluent Marketing + Innovation.

2. 435 Consulting Successful Affluent Marketing + Innovation. Delivered.

3. The world has changed.

4. The world has changed. Again.

5. Companies and their brands and products are no longer in charge.

6. Companies and their brands and products are no longer in charge. People are.

7. Our decisions are still emotional and post-rationalised.

8. Our decisions are still emotional and post-rationalised. But the way we judge value has evolved.

9. Value is no longer framed solely in economic terms.

12. For companies to survive and prosper they must understand this new language of value.

13. For companies to survive and prosper they must understand this new language of value. And connect with people in new and more vital ways.

14. Companies face two essential challenges

17. At 435 Consulting we combine the evolving language of affluent value and behaviour with the language of business.

18. At 435 Consulting we combine the evolving language of affluent value and behaviour with the language of business. To create engagement through better marketing, better products and better experiences.

19. At 435 Consulting we combine the evolving language of affluent value and behaviour with the language of business. To create engagement through better marketing, better products and better experiences. For the long term. To the mutual benefit of all.

20. We specialise in financial services.

21. We specialise in financial services. Because it’s challenging. And fundamental.

22. We specialise in the card industry.

23. We specialise in the card industry. Because cards are special in the world of financial services.

24. We specialise in the card industry. Because cards are special in the world of financial services. Ubiquitous, physical and functional they uniquely bridge the gap between the sober world of money and our real lives.

25. We specialise in the card industry. Because cards are special in the world of financial services. Ubiquitous, physical and functional they uniquely bridge the gap between the sober world of money and our real lives. They facilitate what we live for.

31. We provide 7 services for the marketing, management and creation of world-class premium products and brands Our Services Marketing Strategy Affluent Intelligence New Product Development Product Revitalisation Benefits & Services Management Portfolio Performance Corporate Social Responsibility The big stuff – brand, segmentation, vision, goals, competencies, organisation, resources The characteristics and forces that shape affluents, the marketplace and the players How to innovate, manufacture, launch and manage new products on-time successfully Boost margins through better marketing, benchmarking and experience engineering Cost-saving and innovation through value chain management and premium value creation Successful CSR strategies and tactics for companies Realise the latent value in existing products and reshape them for the future

33. Contact Us Dominic McKay [email_address] +44 (0)7506 185259 Mike Cranfield [email_address] +44 (0)7525 776959 Andy Lobb [email_address] +44 (0)7788 953551