50 Marketing Metrics That Matter—Do You Measure Up?
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50 Marketing Metrics That Matter—Do You Measure Up?
- 1. 50 Marketing Metrics That Matter—Do You Measure Up?
- 2. Devin Parker Sr. Director of Enterprise Solutions Domo Tom McConnon Sr. Director of Product Marketing @tmcconnon Domo Today’s Presenters
- 3. Improving Decisions 49% of marketers cite the use of analytics to guide marketing decisions as the biggest weakness of their marketing organization.
- 4. Poll Question #1 What is your biggest challenge with marketing metrics? 1. They aren’t found in a single location 2. They require a lot of manual upkeep 3. They don’t answer the right questions 4. The data isn’t trustworthy
- 5. KPI Breakdown 1. By Objective 1. Tracking 2. Analysis 3. Return 2. By function 1. Web analytics 2. Email 3. PPC/Display 4. SEO 5. Social 6. PR 7. Events 8. Management
- 12. Analysis KPIs
- 20. Return KPIs
- 21. Return KPIs Web Analytics Email PPC/Display SEO Social Events Management PR ROI Diminishing Returns via fourthsource.com
- 22. Poll Question #2 How quickly could you calculate your ROMI? 1. On demand—it’s at my fingertips 2. Under an hour—I’ve got all the pieces 3. In a day—I’d be waiting on some reports 4. In a week—things are a bit messy here
- 24. The Domo Solution Brings all your data into a single view.
- 25. The Domo Solution Delivers information in real time.
- 26. The Domo Solution Scales with new data sources.
- 27. The Domo Solution Provides one version of the truth.
- 28. The Domo Solution Puts you in the driver’s seat.
- 29. The Domo Solution Contact our team to see a demo. www.domo.com/marketing sales@domo.com 801.805.9500