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The Armageddon Resume
and The Bio-Flyer
Donald Burns
Resume Writer and Executive Career Coach
Thursday, 17 October, 2013

Fly higher!
DISCLAIMER: Some of the tactics and styles presented
here are not acceptable for “normal” careers. These
examples apply to people who are so far “off the charts”
they’ve got nothing to lose by creatively breaking the rules
The Armageddon Resume and the
Bio-Flyer – Signs of the Times!
 People who retired before the 2008 crash – now
they’re running out $ and want their old jobs back
 People who succeeded so well in boom years
that a resume can’t capture their busy careers
 People who dropped out of workforce for
personal health or family problems
 People with marketable skills – pushed into early
retirement – looking for consulting gigs
Part 1: The Armageddon Resume
Ar·ma·ged·don [ahr-muh-ged-n] noun:
1.The place where the final battle will be fought between the
forces of good and evil (probably so called in reference to the
battlefield of Megiddo. Rev. 16:16).
2.The end of the world

For some people, the post-2008 economy feels like
Armageddon – the end of the world for their careers
Client Story: A Near Death Experience

Story: An extremely successful financier. Whiz-kid
investment banker & bond trader. Working around the clock.
Apparently in great physical shape; but starts losing energy
and, one day, just collapses …
Resume overview – an
extreme situation:
•

Out of work 6 years

•

No bites and nothing seems
to be working.

•

Nothing to lose by trying a
bold approach
Headline – attacks the problem head-on:
Personal Story: Direct, Slightly Humorous, and Upbeat

Prerequisite for an Armageddon Story: It must Have a Happy Ending!
Sample resume,
second page:
Business as usual
We’ll revisit Armageddon Resume In a few minutes
– we’ll do one together, starting from scratch
Part 2: The Bio-Flyer
Last example was an extreme case.
It starts off dark, but has a happy ending
Bio-flyer also addresses unusual cases –
similar idea as Armageddon – but
without the drama and the dire circumstances.
Bio-Flyer






Headline & Subheads
Compelling Story
Bio / Resume Style
Photo or graphic
Uses: Board appts.,
multiple career paths,
corporate jobs,
consulting gigs,
marketable skills, 60+

Armageddon






Headline & Subheads
Compelling Story
Bio / Resume Style
Photo or graphic
Uses: Severe hiring
issues – returning to
work after a long gap
Bio-Flyer, Sample #1,
– Several Careers:
•
•
•
•
•
•
•

Navy fighter pilot
Options trader
CNBC commentator
Mgmt Consultant
Author
“Informal” layout
Use it for intros like
a big business card
Bio-Flyer, Sample #1 – Great Personal Story
Bio-Flyer, Sample #2,
– Sales & Marketing
•

Expert on car washes and
auto appearance

•

23 years with one firm

•

Loves the business – he’s
pitching consulting gigs
while pursuing fulltime
corporate job

•

Created his own info product
(consulting package) to sell
on calls – well received – a
galvanizing effect on his job
search)
Bio-Flyer Converts
Easily to a Resume
Bio-Flyer, Sample #3,
Convert BF to Resume
First page is the
standalone,
networking
Bio-Flyer page
Second and third
pages are the usual
“professional
experience” section
of a standard resume
Group Activity!
Back to the Armageddon Resume.
Let’s design one, starting from scratch
Client Story – Elinor Lee Jones – Key points
 Graduated from prestigious schools: Duke B.A. and Georgetown Law
 Lifelong involvement: minority-focused non-profits. Honorary leadership
role in NAACP. Very politically connected – close connections with
Congressional Black Caucus..
 Corporate attorney, 20+ years for Nynex/Verizon – managed employee,
labor, and, civil rights, and EEO cases. After Verizon, worked for a big
D.C. lobbying firm for 10 years.
 Signed a 5-year non-compete agreement as part of her separation
package from lobbying firm. Now that agreement has expired, she can
return to a highly paid lobbyist job. Running out of $$ and needs a job!
 PROBLEM: She’s nearly 60 and has not officially “worked” in six years.
 ACTIVITY: Suggest the “top half” of an Armageddon resume: Give a
possible graphic and a headline for “return to work” after 6-year absence
Headline & Graphic
Donald Burns
Executive Career Coach
Phone: 917-519-0487
E-mail: donaldburns1@gmail.com
Website: www.ExecutivePromotion.com

Fly higher!

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Armageddon Resume & Bio-Flyer

  • 1. The Armageddon Resume and The Bio-Flyer Donald Burns Resume Writer and Executive Career Coach Thursday, 17 October, 2013 Fly higher!
  • 2. DISCLAIMER: Some of the tactics and styles presented here are not acceptable for “normal” careers. These examples apply to people who are so far “off the charts” they’ve got nothing to lose by creatively breaking the rules
  • 3. The Armageddon Resume and the Bio-Flyer – Signs of the Times!  People who retired before the 2008 crash – now they’re running out $ and want their old jobs back  People who succeeded so well in boom years that a resume can’t capture their busy careers  People who dropped out of workforce for personal health or family problems  People with marketable skills – pushed into early retirement – looking for consulting gigs
  • 4. Part 1: The Armageddon Resume Ar·ma·ged·don [ahr-muh-ged-n] noun: 1.The place where the final battle will be fought between the forces of good and evil (probably so called in reference to the battlefield of Megiddo. Rev. 16:16). 2.The end of the world For some people, the post-2008 economy feels like Armageddon – the end of the world for their careers
  • 5. Client Story: A Near Death Experience Story: An extremely successful financier. Whiz-kid investment banker & bond trader. Working around the clock. Apparently in great physical shape; but starts losing energy and, one day, just collapses …
  • 6. Resume overview – an extreme situation: • Out of work 6 years • No bites and nothing seems to be working. • Nothing to lose by trying a bold approach
  • 7. Headline – attacks the problem head-on:
  • 8. Personal Story: Direct, Slightly Humorous, and Upbeat Prerequisite for an Armageddon Story: It must Have a Happy Ending!
  • 10. We’ll revisit Armageddon Resume In a few minutes – we’ll do one together, starting from scratch
  • 11. Part 2: The Bio-Flyer Last example was an extreme case. It starts off dark, but has a happy ending Bio-flyer also addresses unusual cases – similar idea as Armageddon – but without the drama and the dire circumstances.
  • 12. Bio-Flyer      Headline & Subheads Compelling Story Bio / Resume Style Photo or graphic Uses: Board appts., multiple career paths, corporate jobs, consulting gigs, marketable skills, 60+ Armageddon      Headline & Subheads Compelling Story Bio / Resume Style Photo or graphic Uses: Severe hiring issues – returning to work after a long gap
  • 13. Bio-Flyer, Sample #1, – Several Careers: • • • • • • • Navy fighter pilot Options trader CNBC commentator Mgmt Consultant Author “Informal” layout Use it for intros like a big business card
  • 14. Bio-Flyer, Sample #1 – Great Personal Story
  • 15. Bio-Flyer, Sample #2, – Sales & Marketing • Expert on car washes and auto appearance • 23 years with one firm • Loves the business – he’s pitching consulting gigs while pursuing fulltime corporate job • Created his own info product (consulting package) to sell on calls – well received – a galvanizing effect on his job search)
  • 17. Bio-Flyer, Sample #3, Convert BF to Resume First page is the standalone, networking Bio-Flyer page Second and third pages are the usual “professional experience” section of a standard resume
  • 18. Group Activity! Back to the Armageddon Resume. Let’s design one, starting from scratch
  • 19. Client Story – Elinor Lee Jones – Key points  Graduated from prestigious schools: Duke B.A. and Georgetown Law  Lifelong involvement: minority-focused non-profits. Honorary leadership role in NAACP. Very politically connected – close connections with Congressional Black Caucus..  Corporate attorney, 20+ years for Nynex/Verizon – managed employee, labor, and, civil rights, and EEO cases. After Verizon, worked for a big D.C. lobbying firm for 10 years.  Signed a 5-year non-compete agreement as part of her separation package from lobbying firm. Now that agreement has expired, she can return to a highly paid lobbyist job. Running out of $$ and needs a job!  PROBLEM: She’s nearly 60 and has not officially “worked” in six years.  ACTIVITY: Suggest the “top half” of an Armageddon resume: Give a possible graphic and a headline for “return to work” after 6-year absence
  • 21. Donald Burns Executive Career Coach Phone: 917-519-0487 E-mail: donaldburns1@gmail.com Website: www.ExecutivePromotion.com Fly higher!

Notes de l'éditeur

  1. Background info about client – extremely successful – whiz-kid investment banker & bond trader
  2. Sample: Headline & story Prerequisites: A good story, “Truth Well Told”
  3. Sample: Headline & story Prerequisites: A good story, “Truth Well Told”
  4. Image
  5. Image